Google Analytics Beginners: How to Measure Your Business Blog Performance

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Measurement of a brand’s blog and what to do with that data is a difficult challenge for many new to content marketing. In this webinar, learn how to capture the following data and the actionable changes you can make to an established business blog: - Determine what types of posts are drawing the most page views - Evaluate referral and social sources to measure distribution success - Measure distribution channels and fine tune social sharing

Marketing Technologie Business

Google Analytics for Beginners:
How to Measure
Your Business
Blog
PRESENTED BY

What You’ll Learn
• Measure blog performance against your overall website
• Determine what types of posts are drawing the most
pageviews
• Evaluate referral and social sources to measure distribution
success
Google Analytics for Beginners2

First, what do you want to achieve?
• Drive traffic?
• Optimize for search engine ranking?
• Feed your social media accounts?
• Make company announcements?
• Provide valuable content to current clients?
• Aid the sales process?
All are possible, but prioritize your goals!
Google Analytics for Beginners3

Second, think of the types of blog posts
that will achieve those goals
• Subject matter expertise and education
• Your industry outlook
• Product and service reviews
• Solutions to common client problems
• How-to’s and lists
• News updates
• Commentary / Op-Ed
Google Analytics for Beginners4

The Blog vs. The Website
Examine how your blog post performs against other popular
pages on your website across sessions, pages/session and
average session duration.
Google Analytics for Beginners5
2
1

Google Analytics for Beginners6
Accessing General Blog Data
Advance search for “blog” or keyword that is the beginning
of your URL path to filter out any other pages (e.g.
homepage, service pages, contact us page)
2
1
3

Google Analytics for Beginners7
General Blog Data – What To Measure
1. Unique Pageviews – total number of times a blog post
has been viewed in a time frame
2. Average time on page – good indicator of full page
reads
1 2

Google Analytics for Beginners8
Accessing General Blog Data, cont.
Advance search for “blog” or keyword that is the beginning
of your URL path to filter out any other pages (e.g.
homepage, service pages, contact us page)
2
1
3

Google Analytics for Beginners9
General Blog Data – What To Measure,
cont.
1. Pages/Session – how many visitors go to other pages
after reading a blog post
1

Google Analytics for Beginners10
Measuring Social Referrals
Select a specific social network to see what links are being
shared.
2
1
3

Google Analytics for Beginners11
Measuring Social Referrals
See your most shared social media links in a specific
social platform (this example: Twitter). Compare what
posts are most shared across platforms and determine if
there are topics/themes that align better depending on the
social network.
4

www.BopDesign.com | 619.330.0730
Found our presentation
helpful?
Visit our blog for more free marketing insights.
12

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Google Analytics Beginners: How to Measure Your Business Blog Performance

1. Google Analytics for Beginners: How to Measure Your Business Blog PRESENTED BY

2. What You’ll Learn • Measure blog performance against your overall website • Determine what types of posts are drawing the most pageviews • Evaluate referral and social sources to measure distribution success Google Analytics for Beginners2

3. First, what do you want to achieve? • Drive traffic? • Optimize for search engine ranking? • Feed your social media accounts? • Make company announcements? • Provide valuable content to current clients? • Aid the sales process? All are possible, but prioritize your goals! Google Analytics for Beginners3

4. Second, think of the types of blog posts that will achieve those goals • Subject matter expertise and education • Your industry outlook • Product and service reviews • Solutions to common client problems • How-to’s and lists • News updates • Commentary / Op-Ed Google Analytics for Beginners4

5. The Blog vs. The Website Examine how your blog post performs against other popular pages on your website across sessions, pages/session and average session duration. Google Analytics for Beginners5 2 1

6. Google Analytics for Beginners6 Accessing General Blog Data Advance search for “blog” or keyword that is the beginning of your URL path to filter out any other pages (e.g. homepage, service pages, contact us page) 2 1 3

7. Google Analytics for Beginners7 General Blog Data – What To Measure 1. Unique Pageviews – total number of times a blog post has been viewed in a time frame 2. Average time on page – good indicator of full page reads 1 2

8. Google Analytics for Beginners8 Accessing General Blog Data, cont. Advance search for “blog” or keyword that is the beginning of your URL path to filter out any other pages (e.g. homepage, service pages, contact us page) 2 1 3

9. Google Analytics for Beginners9 General Blog Data – What To Measure, cont. 1. Pages/Session – how many visitors go to other pages after reading a blog post 1

10. Google Analytics for Beginners10 Measuring Social Referrals Select a specific social network to see what links are being shared. 2 1 3

11. Google Analytics for Beginners11 Measuring Social Referrals See your most shared social media links in a specific social platform (this example: Twitter). Compare what posts are most shared across platforms and determine if there are topics/themes that align better depending on the social network. 4

12. www.BopDesign.com | 619.330.0730 Found our presentation helpful? Visit our blog for more free marketing insights. 12