Marketing Mix Priced

+ Pricing The Marketing Mix Price

[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object]

Pricing Strategy ,[object Object],[object Object]

Pricing Strategy ,[object Object],[object Object],[object Object]

Pricing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pricing Strategy ,[object Object],[object Object],Profits = Total Revenues – Total Costs Profits = (Prices x Quantities sold) – Total Costs OR

The Key Determinants for Pricing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Firm’s overall objectives Marketing & Selling objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],Competitors’ pricing behaviour and type Market demand / perception Legal / regulatory requirements MARKETPLACE ORGANISATIONAL Factors influencing price selection

Pricing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Quantity or Trade Discount ,[object Object],[object Object],[object Object],[object Object],[object Object]

Cash Discounts ,[object Object],[object Object]

Flexible Price Strategy ,[object Object],[object Object]

Price Lining ,[object Object],[object Object]

Leader Pricing ,[object Object],[object Object]

Feedback ,[object Object],[object Object],[object Object],[object Object]

Buyers Perceptions ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Activity

Feedback ,[object Object],[object Object],[object Object]

Competition ,[object Object],[object Object],[object Object],[object Object]

PRICE COMPETITION ,[object Object]

NON PRICE COMPETITION ,[object Object],[object Object]

[object Object],[object Object],[object Object]

Competition ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

Legal and Regulatory Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Different Methods of Pricing ,[object Object]

PRICING POLICY ,[object Object],[object Object],[object Object]

PRICING METHODS ,[object Object],[object Object],[object Object]

Cost Orientated Pricing ,[object Object],[object Object],[object Object]

Demand Orientated Pricing ,[object Object],[object Object]

Competition Orientated Pricing ,[object Object],[object Object]

Marketing Mix Priced

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