1. Aesthetic Theories
DENNIS DAKE
Iowa State University
Presented by Bayu Indra Pratama

2. The aesthetic aspects communication
•Visible, Structural, and Configurational in nature
•Largely implicit in apprehension
•Holistic in coveying meaning
•Cognitive in a generative sense

3. The Philosopic Perspective

4. In bodies, in souls, in knowledge
-Plato

6. The Artistic Perspective

7. “Artist, as the makers of visual messages, are infinitely connected
aesthetic clues, their selection, manipulation, and ultimate

8. SCIENTIFIC AND INTERDICIPLINARY
PERSPECTIVE

9. VISUAL AESTHETIC THOUGHT
AESTHETICS
VIEWER
MAKEROBJECT

10. PERCEPTION OF AESTHETICS
RELATIONSHIP
VISIBLY RELATIONAL
•Visible
•Individual Parts
•Contextual Parts

12. PERCEPTION OF AESTHETICS
RELATIONSHIP
These complex relationship between visual elements are not not easily
comprehended in verbal terms. The designted term these complex
structural relationship is physiogomics

13. PERCEPTION OF AESTHETICS
RELATIONSHIP
Flexibility and Fluency
Flexibility provides for the purely perceptual apprehension of novelty,
originality, and message integrity. Ritualized, stereotyped, and
repetitive messages are not as likely to attract or sustain viewer
attention.

15. PERCEPTION OF AESTHETICS
RELATIONSHIP
Implicit or Hidden
Aesthetic
Explicit configurations
made up of lines,
shapes, colors, values
and etc.

16. Holistic Vision: Thinking by Appreance
World
Hidden Message Visible
PERCEPTION OF AESTHETICS RELATIONSHIP

18. Reconstru
alWords (interpretation), deeds (visible attributes), and underlying tone (aesthetic qualities)

19. The logic of Visual Aesthetics
•Ambiguity and Meaning
•Control of Direction
•Ecological Relationship
•Tensional
•Unity
•Realism
•Layering