Overview of services provided by the Trade Commissioner Service for the ICT industry as well as signature events at key posts abroad and in Canada.

1. WaveGuide Seminar

2. Agenda
• Introduction to DFAIT and the TCS
• Services for start-ups
• Key Posts (Embassies, Consulates etc.) for
the ICT Sector
• Major activities and programs
• How to work with the TCS
• Questions & Answers

3. Foreign Affairs and
International Trade Canada (DFAIT)
• Represents Canada around the world through
– embassies, consulates and trade offices,
– participation in multilateral institutions, and
– international treaties and arrangements.
Canada has diplomatic and consular offices in
Canada has diplomatic and consular offices in
over 270 locations in 180 countries.
over 270 locations in 180 countries.

4. The Canadian Trade Commissioner
Service (TCS)
Canada’s most comprehensive network of
Canada’s most comprehensive network of
international trade professionals..
international trade professionals
Located in
– more than 150 cities worldwide, and
– 17 offices across Canada.

6. Building Canada’s economy
The TCS promotes Canada’s economic
The TCS promotes Canada’s economic
interests in the global marketplace.
interests in the global marketplace.
The TCS facilitates
• Foreign-market access • Technology transfer
• Trade leads • Licensing agreements
• Exports •Joint-venture development
• Business contacts • Investment in Canada
• Events • Research and development
(R&D) partnerships

7. Our clients
• are small, medium and large companies;
• are established in Canada; and
• do, or want to do, business abroad
We help you
We help you
– Export
– Export
– Invest abroad
– Invest abroad
– Seek technology and capital
– Seek technology and capital
– Develop R&D partnerships
– Develop R&D partnerships

8. Delivering value to businesses
We can help your company succeed globally and
lower your costs of doing business through four key
services:
1.
1. Preparation for international markets
Preparation for international markets
2.
2. Market-potential assessment
Market-potential assessment
3.
3. Qualified contacts
Qualified contacts
4.
4. Problem solving
Problem solving

9. Preparing for international markets
Our trade commissioners in Canada help you:
• determine whether you are internationally
competitive;
• decide on a target market;
• collect market and industry information; and
• enhance your international business strategies to
export, invest and innovate.

10. Assessing market potential
Trade commissioners in Canada and abroad can help
you assess your business’ market potential with
• market intelligence, and
• advice on improving your market penetration
strategy.

11. Finding qualified contacts
Global reach
The TCS has contacts abroad that can bolster your business’
success and provide the local knowledge you need.
Canadian presence
The TCS can link you to the vast Canadian trade network, trade
missions, and advise you on trade fairs in your sector.

12. Resolving problems
Issues abroad are bound to arise.
As officials of the Government of Canada, trade
commissioners have the necessary access,
credibility and experience to open doors.

13. TCS ICT Hubs
Europe:
Americas:
-Scandinavia
-USA
-Sweden
-Silicon Valley Asia Pacific:
-Finland
-LA -Greater China
-Denmark
-Seattle -India
-UK
-Boston -Japan
-Germany
-New York -Korea
-Spain
-Miami -Singapore
-France
-Mexico -India
-Israel
-Brazil

14. Major Activities and Programs
• In Vancouver:
– Insights from the Silicon Valley
Speakers Series
– Vancouver Interactive Digital Week
(May 25-28)
– US Technology Growth Bootcamp –
(Sept 2011)

15. Major Activities and Programs
• In the US
– Silicon Valley Program (see next slides)
– Wireless Enterprise Symposium (WES
– Orlando, April 27-29)
– Consumer Electronics Show
(CES – Las Vegas, Jan 6-9, 2011)
– HIMSS 2011
(Orlando Feb 20-24 2011)
– CTIA
(Las Vegas and SF)

16. TCS Technology Growth Program in the
Silicon Valley
   
Trade
Commissioner
Service
Start with Bootcamps •Aftercare Missions
Canadian •C100 Mentoring
Regional Offices Silicon
Other •Canadian Technology
Competitions and Valley
Rankings
Accelerator at Plug & Play
   

17. Target Companies
• ICT and related high growth
sectors
– Wireless/mobile infrastructure and
apps
– Software and social media
– Health IT, Green IT, Auto IT
• In revenue, looking to achieve
faster growth
– Prepared to expand beyond Canada
– North America as a launch pad
• Needs
– Understanding of global markets and
trends
– Connections (through TCS)
– Growth capital

18. Silicon Valley
• Provide platform for companies to
access resources
– Partners
– Customers
– Funding
– Talent
– Infrastructure
– Entrepreneurship culture
• Short programs
– Bootcamp aftercare missions:
“48 Hours in the Valley”
– Road trips
• Immersion programs
– Canadian Technology Accelerator
(CTA) @ PlugandPlay
– mentorship and corporate
partnership

19.   
   
      
     
     
         

20. • Initiative for Canadians, by Canadians
• “Top 100 most influential Canadian
ex-pats in Silicon Valley”
– Venture Capitalists
– Serial Entrepreneurs
– Fortune 500 C-level execs
• Multi-threaded mission
– Mentorship
– Networking
– Innovation/Commercialization policy
www.thec100.org

21. Major Activities and Programs
• In Latin America:
– FutureCOMM
(San Paulo - Oct. 25-28, 2010)
– EXPOCOMM
(Mexico City – Feb 2011)

22. Major Activities and Programs
• In Asia:
– International ICT Expo
(Hong Kong April 13-16)
– WiMAX Taipei
(June 1-5, 2010)
– Cloud Computing Canada
(Mission to Taipei, Seoul
and Tokyo – June 7-11)
– Interop
(Tokyo, June 7-11)
– CommunicAsia 2010
(Singapore, June 15-18)
– Mobile Solutions Fair
(Tokyo November 25-26)

23. Major Activities and Programs
• In Europe:
– Nokia Siemens Networks
Mission to Vancouver
(June 2010)
– Cambridge Wireless
(Cambridge UK -June 29-
30)
– Mobile World Congress
(Barcelona Feb 13-17 2011)

24. How to work with us
• It starts with a call or meeting here in
Vancouver
• Our offices are your offices, anywhere
in the world
• Stay in touch

25. Contact us
Duncan Wright
Vancouver Regional Office
duncan.wright@international.gc.ca
604-666-4525
tradecommissioner.gc.ca