Loose interpretation of opportunities for the event sector. What are the key crazy chances to improve the way value is created for all parties?

1. Wordt de event-branche
als volgende ge-Überd?
Zo kijkt een internet-ondernemer naar de event business

5. network reach
friends of
friends
friends
loyal
customer

6. Social Media
40%
Word-of-
Mouth
30%
E-mail
30%
* Social Shop data analytics

9. traffic
friend reads review, evaluates the deal, clicks out.
-Social Shop is platform-agnostic, runs on proprietary domain-
shopkeeper promotes (products in)
his shop to social network friends
friend buys on brands website
gross sale

10. confirmation
Once a sale is confirmed…
We pay both promoter
and buyer

15. Social Shop Facts
Quick overview
Goal
“Turn happy customers into active promoters”
Traction
• EUR 35mln in sales to date
• 80.000 consumers signed up for the programme
• 20 A- brand partners
Engaged network
>50% of promoter have sold something
Award winning
Accenture Innovation Award 2013
Growth
Doubled sales, promoters and brands every year
Set for acceleration
SanomaVentures invests, development capacity doubled, international ambition

32. Over de event-industrie
en Überen
Zo kijkt een internet-ondernemer naar de event business

42. Sander Dullaart
founder
+31 653 836396
sander@socialshop.nl
Social Shop
Frederiksplein 1
1017 XK AMSTERDAM