1. By - Dulare Yadav

2. Online Marketing
Organic Marketing Inorganic Marketing
Search Engine Optimization Google Adwords
Social Media Marketing Google Ad sense
Blog Marketing Yahoo Search Engine Marketing
Forum Marketing Email Marketing
Link Exchange
Microsoft Ad Center
Viral Marketing
Affiliate Marketing
Local Places Purchase Traffic
Google Base Banner Advertisement

3.  Online marketing, also referred to as i-marketing, web-
marketing, internet-marketing, or e-Marketing, is the marketing
of products or services.
 Growth rate of internet users

4.  Offline marketing is the traditional way to get customers and it is
less competitive but offline marketing is much expensive.
 Channels of Offline Marketing
Newspaper Magazines
Television Radio
Press Release in media Exhibitions
Posters Ads on Invoice
Distribute booklets Business cards
Yellow Pages brochure ads
sales letters catalogs
on postcards Stickers
Advertise on Coffee Mugs Advertise on Pen & Pencils
Advertise on Calendar Advertise on mouse pads

5. Online Marketing Offline Marketing
Campaign setup is Inexpensive Campaign setup is expensive
Sales & Purchasing is time Time Consuming and
saving and easy complicated
Global Marketing Quiet difficult
Conversion results Conversion result is time
immediately consuming
Conversion tracking is easy & Conversion tracking is
fast complicated
Conversion ratio is high Conversion ratio is low
Targeting audience is limited Targeting audience is huge
Competition is High Depends on investments

6. Online Marketing
Definition:
SEO is a process to update code & content of
Web Page in order to get high rank in Search Engine.

7. On Page SEO Process
Optimization Competition
SEO Planning
Keyword Research Inclusion
Goal Setting
Search Count Site Structure
Competitor Analysis KEI
Internal Linking Approaches
External Link Building
Market Research Html/ CSS Page code & structure
Identify Creation of themed
Page Template Effectiveness
project need Key phrase pages
SEM Strategy: Paid
SERPS effectiveness
Vs Organic Vs Affiliate Identify Budget Title Tags
& Resources Meta Tags Refine SEO for home &
Identify Risk Factors key pages
Assign Negative factors
Creation of themed pages
Work & Filters
Optimization of other pages
Selection
SEO
Objectives
Google Sandbox Duplicate Content To generate:
Press Release Submission • Sales
Domain Strategy Penalties Forum Posting • Leads
Guest Blogging • Awareness
XML Sitemaps
Blog Commenting
Geo Location
Blogging
Social Book Marking
Robots.txt
Classified ads
Site Submission
Evaluate & Maximize
indexing
Article Submission SEO Chart
Link Exchange Directory Submission
Index
Link Building
Coverage

8. Search Engine Optimization
On Page Optimization Off Page Optimization
Keyword Research
• Broad Search Directory Submission
• Phrase Search
• Exact Search
• Competition
• KEI
Article Submission
• Trends
• Long Tail Keywords
Blogging
Meta Tags Creation
• Title Tags
• Description Tags
• Keywords Tags
Guest Blogging
• Competitor Analysis
• Trends
Blog Commenting
Files Creation
• XML Sitemap – text, image, video
• robots.txt
• urllist.txt Forum Posting
• RSS Feed
Other Classified Ads Submission
• Website navigation
• Keyword density
• Remove Junk Code
• Image Optimization Web 2.0 Submission
• URL Optimization
• Hyper Link Optimization
• Canonical Issue Press Release Submission
• Error Code – 301, 302, 404, 505 etc.

9.  Google Analytics
1. Apply Goal & Funnel
2. Track Landing Pages
3. Get websites to target in off page
4. Check Traffic on keywords to target
5. Traffic from browser etc.
 Google Webmaster Tools
1. Impression
2. Clicks
3. Submit XML Sitemap
4. Check html problems and solve
 Bing Webmaster Tools
1. Impression
2. Clicks
3. Submit XML Sitemap
4. Check html problems and solve
 Yahoo Site Explorer
1. Submit URL
2. Check Links
 Yahoo Analytic
1. Check Traffic on particular keywords
2. Found Media From where get traffic
3. Create Analytics Report
 Word Tracker
1. Keywords Analysis
2. Found Search count on keywords

10. Online Marketing

12.  Social media are platforms for interaction and relationships.
 Describes the act of using social networks, online
communities, blogs, wikis .
 Serve as a collaborative Internet form of media for
marketing, sales public relations and customer service.
 When you engage in social media, you enter into an unspoken
social contract. You are in a relationship, it goes both ways.
Respect and trust must be earned.

13.  Facebook
 Twitter
 YouTube
 MySpace
 LinkedIn
 Friends Feed
 MetaCafe
 Digg
 Mixx
 Reddit

14.  In 2009, Facebook announced they had surpassed 300M users.
Twitter claims 100M registered users.
 Almost 68% of all Internet traffic is social media or search.
 Facebook is the 4th largest website in the world having grown
157% between 2008 and 2009 – 1,928% in the US alone.
 Social media marketing will grow from $714M in 2009 to $3.1B by
2014*.
 Attacks on social media sites is up 240% from phishing attacks
alone.

15. Online Marketing

16.  Google Adwords
 Google Ad sense
 Yahoo Search Engine Marketing
 Microsoft ad center
 Affiliate Marketing
 Banner Advertisement

17.  Google's system is the largest and most heavily
trafficked, followed by Yahoo, then MSN
 Google's system tends to be more expensive per click because
there is more competition than on Yahoo and MSN.
 Tracking is easy and transparent.
 Google Geo-Location can set on ad group level.
 Set Budget on Daily budget.

18.  Each account requires a nonrefundable INR 1000 initial deposit.
There is a minimum variable bid requirement starting at INR 0.50
per click-through.
 A credit card is required to complete the sign up process
 Yahoo mainly have female audience
 Yahoo Geo target is on ad group level
 A Y!SM account lets you have 20 campaigns with 250 geo-targets
each.

19.  To use Microsoft ad center you must install Microsoft Silverlight.
 Microsoft Advertising adCenter does not support Safari.
 Microsoft Advertising adCenter is not supported on mobile
phones.
 Target options are live on campaign & ad group level
 Set Budget on daily & monthly basis
 CPC is low as compare to Google Adwords and Y!SM.

20. Online Marketing

21.  Popular term for advance internet technology and applications
including blogs, wikis, RSS and social bookmarking etc.
 It is Second generation of services available on the Web that let
people collaborate and share information online .
 O'Reilly Media and MediaLive International popularized the term
Web 2.0

22.  Podcasting
 Blogs
 RSS
 Social Book Marking
 Social Networking

23.  Blogger
 Wordpress
 MySpace
 YouTube
 Metacafe
 Del.icio.us
 Digg
 Furl
 Squidoo