2. Navigate the Perfect Storm Recruit the Leaders of Tomorrow Today

3. 1. The Storm is Real.

4. frustrated Aging-Intergenerational-Post-Globalization-Subprime Marketplace? Are you with the

5. Aging

6. Intergenerational

7. Post-Globalization

8. Subprime

9. 2. Trapping is Dead.

12. No Strategy, No Direction. 3.

13. If you don't know where you are going, any road will get you there. - Lewis Carroll ” “

14. Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. ~Sun Tzu “ “

15. If the only tool you have is a hammer, you tend to see every problem as a nail. - Abraham Maslow ” “

16. Strategy Begins with Vision.

18. Our Strategy

19. Branding is: Branding isn't: 4.

20. A brand is a person’s gut feeling... It’s not what you say it is. It’s what THEY say it is. -Marty Neumeier “ “

21. A brand is a promise you make to your customer. “ Our Mission is to own and develop financially disciplined businesses that are leaders in responsibly providing adult tobacco consumers with superior branded products.”

22. Know Your Target. 5.

25. Gen Y

27. Tell Your 6. Story.

31. The Work The Story

32. Be Careful What You Wish For. 7.

33. A Precedented Opportunity.

34. The Stakes Are High.

36. [email_address]