'Latitudes' is the first Brazilian film project to be released simultaneously online (through an original partnership with Google/YouTube), on TV (on TNT Latin America) and in movie theaters. Starred by two major Brazilian actors (Alice Braga and Daniel de Oliveira) and shot in 8 different countries, the production explores modern relationships while it suggests a new relationship between the audience and storytelling - empowering the public to decide how, where and when to watch this narrative, either as a feature-film, a drama web-series (with 2 million YouTube hits) or a TV program exploring how the actors rehearsed and prepared to embody these characters. All these medias and social channels connected in order to tell a modern love story - funded by brands like P&G, Heineken and FIAT, all trying to find new ways to reach out to the public. What does the 'Latitudes' experience tells us about audience behaviour, and their will to watch films in new ways?

2. ALICE BRAGA

3. DANIEL OLIVEIRA

13. ONE LOVE
STORY
8
DESTINATIONS
#sxswLatitudes #brasilsxsw

17. #sxswLatitudes #brasilsxsw

18. #sxswLatitudes #brasilsxsw

20. 3
MEDIAS
3
FORMATS
#sxswLatitudes #brasilsxsw

22. 8
DESTINATIONS
8
LESSONS
#sxswLatitudes #brasilsxsw

23. LESSON
Digital
doesn’t
mean
cheap.
#1
#sxswLatitudes #brasilsxsw

24. 2
high-
profil
e
actors
shot in 8
countries
exclusiv
e
location
s
#sxswLatitudes #brasilsxsw

27. LESSON
3 Medias,
3 Formats,
1 Strategy.
#2
#sxswLatitudes #brasilsxsw

28. TIMETABLE
AU SEP OCT NOV
DEC JAN FEV MA
PRE-LAUNCHING BROADCAST TV (TNT) + INTERNET (YOUTUBE) + SOCIAL MEDIA CONTENT
ENDING FILM AND LAUCHING: MOVIE THEATERS / ON DEMAND
#sxswLatitudes #brasilsxsw

29. Pre-launch
Building
online
audience
+171k fans
PHASE 01
#sxswLatitudes #brasilsxsw

30. PHASE 02
TNT +
YouTube +
Social Media
TUE WED TH FRI SAT SUN MON
CHECK-IN
AT THE NEW
NEW POSTER
ABOUT THE
EPISODE
ONLINE AT
YOUTUBE
MAKING
OF
OF THE
CURIOSITY
ABOUT
THE
EPISODE
TEASER
OF
THE NEXT
CALL
TO
THE TV
CALL TO
TV
BROADCAS
T OF TV
SOCIAL
MEDIA AND
SOCIAL MEDIA AND
#sxswLatitudes #brasilsxsw

31. During this
phase we had
more then 2,5
mm views on
YouTube
PHASE 02
#sxswLatitudes #brasilsxsw

32. PHASE 03
DEC JAN FEV MA
ENDING FILM AND LAUNCHING: MOVIE THEATERS / ON DEMAND
#sxswLatitudes #brasilsxsw

33. LESSON#3
Branded
contentSponsorship
#sxswLatitudes #brasilsxsw

34. #sxswLatitudes #brasilsxsw

35. BRAND MEANS CONTENT
#sxswLatitudes #brasilsxsw

36. Audience + Consumers = a
new category
LESSON#4
#sxswLatitudes #brasilsxsw

37. Online and
Offline can be
friends.
LESSON#5
#sxswLatitudes #brasilsxsw

38. +
#sxswLatitudes #brasilsxsw

39. #sxswLatitudes #brasilsxsw

40. Different channels
mean
complementary
audiences.
LESSON#6
#sxswLatitudes #brasilsxsw

41. Try.Be bold.
LESSON#7
#sxswLatitudes #brasilsxsw

42. Empowering
the audience.
LESSON#8
#sxswLatitudes #brasilsxsw

43. OBRIGADO!
#sxswLatitudes #brasilsxsw