The document summarizes primary research conducted to understand awareness of and potential audiences for Twine games. It describes creating a flow diagram questionnaire and conducting surveys of 50 people at a college and youth theater. The research found most youth were unfamiliar with Twine and learned of other games mainly through online/social media marketing. This suggests online promotion would be key to raising awareness of Twine games among young people.

1. Primary Research
I conducted primary research (fieldwork) to collect reliable information about my target
audience and the reputation of Twine. This would help me create a marketing scheme
which suits and would work on the audience. I also set out to gather information about how
many people knew and were aware of twine games. This would help me figure out
whether we had a large twine audience to market to or if that was only small and we
should branch out more.
Firstly I created a flow diagram, this i thought was a creative way to ask people questions
about twine and multi-adventure games. The flow diagram started of simple and then went
off depending on the route that people took, ultimately it ended on what type of game they
played and examples. I wanted to know this because the type of games that people play
can reflect on what type of audience they are in. All together I asked 50 people to fill in my
flow diagram and gained a lot of useful knowledge about the recognition of Twine among
young people. The places that i went to collect my information was at lunch time i went
around my Sixth Form College and asked a variation of people in many different areas of
the college. This would hopefully give me and good range of results. I also went into a
local youth theatre (St Ives Youth Theatre) and asked a range of youths from there. I think
that i collected a good range and amount of results.
Disadvantages:
1. The flow diagram was awfully confusing when creating and when asking questions to
the public. This meant that i could only understand it as i had made it, so my partner
was unable to do primary research with me. This may have limited the amount of
people we were able to ask.
2. When asking people I could never concur if they were being truthful and this could
make my results unreliable.
3. I was only able to ask people who were in a range of where i live. Else where in
England or even globally they may have a larger market.
Lucy Taylor UNIT04-A02

2. Advantages:
1. I was able to control how many people took the questionnaire, this allowed my data to
be secure.
2. As i was present when people were filling out the flow diagram this prevented them
from making it a joke. This meant i was able to trust the exactitude of my results
completely.
3. As i could choose who to ask, i made sure that it was within our desired target
audience of young people. This would help us develop a better understand on their
knowledge of Twine and whether they are a suitable target audience to have.
All of the people who have not heard of
Twine or any Twine games, when asked
all of people have either ʻCall Of Dutyʼ,
ʻFifaʼ or ʻHaloʼ. This concludes to me that
most youth who play the conventional
most popular video games have not heard
of Twine. Also from this fieldwork i leant
the 4% that have heard of twine, do not
play it they have only heard of it.
This fieldwork has been conclusive in me
finding that young people do not play
twine games because they have not
heard of them. My research led me on a
bigger question, would young people play
it if they knew what it was?
Secondly i decided that the best
way to proceed was to gain a
better understanding of how
young people find out about the
video games that they play. This
way I will be able to draw from
that and know the most effective
way at marketing ours to get the
most attention from young
people. To do this i created a
questionnaire that i could give
out in the same places as my
first part of primary research. To
keep both of parts of my primary
research fair and linked i also
collect information from 50
different people. This will make it
easier to compare my two pieces
of research as the numbers were
the same. Although the people
that i asked were not the same
as before they were still in the
same age and social categories.
Lucy Taylor UNIT04-A02

3. Advantages:
1. I kept the questionnaire very short and this meant that people who were filling it it,
didnʼt feel overwhelmed at the length. This generally makes people give more honest
answers because there is less questions for them to fill out.
2. I was able to select the people that answered the questions so i could select young
people that i felt were in our desired target audience.
Disadvantages:
1. As i was the one who was selecting who i asked it may not be reliable as it could have
been if i had used stratified sampling.
2. I could only reach a small area of young people and those were people who were in
connection to me either at college or at clubs and activities.
My results were hugely conclusive and are shown below:
You can see the most popular
and effective type of video
game marketing for young
people is online, whether this
be by official sites or via
social media ones. This helps
us develop our own
marketing strategy as we now
know where to focus on to
attract young people to play
twine games. This is also
hugely useful because from
other questions on the
questionnaire you can see
the people who took part
played a huge variation of
games as you can see below.
Lucy Taylor UNIT04-A02