Unlocked London - General Session

No 11
cavendish
square
11 july 2013
london
Thursday, July 11, 13

welcome &
introductions

your unlocked team
• Garry Prior
• Jennifer Boles
• Nigel Beighton
• Wayne Walls
• Alex Brandt
• Leo Packham
• Jason Smith
• Many other Rackers!
3

get involved!
• Social Media
• Q&A at the end of each session
4
@rackspaceUK #RAXunlocked

why unlocked?
•Cloud as a Business Strategy
•Cloud Savvy at Rackspace
•Cloud Freedom
•Application Fit in the Hybrid Cloud
5

The Next Cloud is
the Hybrid Cloud
nigel beighton
CTO, Rackspace INTL

“Our goal is to create the most
CLOUD SAVVY
customers in the industry”
OPENSTACK
TRAINING
Rackspace
Knowledge
Center
GET SMART ON CLOUD

HYBRID CLOUD

PRIVATE
CLOUD
HYBRID CLOUD

34
"I'm convinced 2013 is going to be the year of the hybrid cloud infrastructure."
— Tracy Corbo, principal research analyst
at Enterprise Management Associates.
“Savvy IT organizations are devising a hybrid IT strategy that is
built on internal and external clouds”
— Gartner 2013 Cloud Planning Guide
"Three quarters of firms using IaaS today use or
plan to use a hybrid cloud strategy”
—Forrester Research, 2013
“2013: Year of the Hybrid Cloud”

• All apps run best in the public cloud
• It’s always cheaper to run on public cloud
• Everything can be automated in a public cloud/(So
who needs support?)
3 MYTHS
OF PUBLIC CLOUD

HYBRID CLOUD: THE RIGHT FIT
FOR ENTERPRISE
Lowest Total Cost? Depends on your needs.
MUTLI-TENANT &
GENERALIZED
SINGLE TENANT
& SPECIALIZED
PUBLIC CLOUD PRIVATE CLOUD
DEDICATED
SERVERS
Security
Performance
Reliability
Per Unit Cost
Utility Billing
Speed
Security
Performance
Reliability
Per Unit Cost
Utility Billing
Speed

HYBRID CLOUD:
THE RIGHT FIT FOR ENTERPRISE
CONTROL FLEXIBILITY
On-Premise
Data Center
Public Cloud
IaaS
simpler
PROVISIONING
CONTROL
FLEXIBILITY
ELASTICITY
SECURITY
EXPENSE
PLANNING
GEOS
PERFORMANCE
months
$$$$$ (capital)
days
$ (operating)
minutes
$ (operating)
Dedicated Hosting

HYBRID CLOUD:
CONTROL FLEXIBILITY
On-Premise
Data Center
Public Cloud
IaaS
simpler
PROVISIONING
CONTROL
FLEXIBILITY
ELASTICITY
SECURITY
EXPENSE
PLANNING
GEOS
PERFORMANCE
months
$$$$$ (capital)
days
$ (operating)
minutes
$ (operating)
Dedicated Hosting
months
$$$ (capital)
On-Premise
Private Cloud

HYBRID CLOUD:
CONTROL FLEXIBILITY
On-Premise
Data Center
Public Cloud
IaaS
simpler
PROVISIONING
CONTROL
FLEXIBILITY
ELASTICITY
SECURITY
EXPENSE
PLANNING
GEOS
PERFORMANCE
months
$$$$$ (capital)
days
$ (operating)
minutes
$ (operating)
Dedicated Hosting
months
$$$ (capital)
On-Premise
Private Cloud
Hosted Private
Cloud
days
$ (operating)

DEVELOPERS RULE

The changing
priorities of IT
http://www.serena.com/index.php/en/solutions/app-dev-delivery/infographic-application-development-priorities-2013/
59%
48%
44%
38%
DELIVER APPS FASTER
BETTER ALIGN WITH BUSINESS
EXPAND USE OF AGILE
INCREASE INNOVATION

HOW COMPANIES
WOO DEVELOPERS

NOT JUST CLOUD
PROVIDERS

HYBRID CLOUD
GIVES DEVELOPERS
THE MOST POWER

• Hybrid Cloud is the Next Cloud
• Hybrid Cloud Gives Developers the Most Power and Freedom
• Developers with Power Drive Innovation
KEY TAKEAWAYS

“Developers are the most-
important constituency in
technology. They have the
power to make or break
businesses, whether by their
preferences, their passions, or
their own products”
- STEPHEN O’GRADY
THE NEW KINGMAKERS

thank you!

hybrid cloud
CASE study
Wayne walls
cloud evangelist

HubSpot’s ROCKET SHIP

2%
Public Cloud
Instances Fail
OPERATIONAL COSTS MATTER

2% 20%
Public Cloud
Instances Fail
Instance
Turnover
OPERATIONAL COSTS MATTER

99.99%
WE NEEDED MORE RELIABILITY
Target Up Time

BETTING ON

Diablo
9
11/2011
108 Cores
0.9TB RAM
BETTING ON

Diablo Essex
169
11/2011 8/2012
108 Cores
0.9TB RAM
224 Cores
1.8TB RAM
BETTING ON

Diablo Essex Folsom
166169
11/2011 8/2012
1/2013
108 Cores
0.9TB RAM
224 Cores
1.8TB RAM
2004 Cores
21TB RAM
BETTING ON

Public Cloud

Private CloudPublic Cloud
+

Private CloudPublic Cloud Bare Metal
+ +

Image Parity

Bare-
metalPublic Private

EFFICIENCY!

4x
INCREASE IN
EFFICIENCY
Efficiency in the
Same Workloads

accelerating
cloud into youR
business
Wayne walls
cloud evangelist

Current Stage of
Application Development
DEDICATED
PHYSICAL
PRIVATE
CLOUD
ITO/
HOSTING
PUBLIC
CLOUD
90% of Workloads
Remain In-House...
40%
PRIVATE
CLOUD
{
Q. For each of the following, what percentage is deployed on the different service delivery platforms?
FINANCIAL MANAGEMENT
SOFTWARE
STRUCTURED DATA STORAGE
AND...
BATCH WORKLOAD EXECUTION
ONLINE TRANSACTION
PROCESSING...
UNSTRUCTURED DATA AND
STORAGE...
PRODUCTIVITY/COLLABORATION
IT SYSTEMS MANAGEMENT
HUMAN CAPITAL MANAGEMENT
BUSINESS CONTINUITY AND/OR..
CUSTOM-BUILT APPLICATIONS
CRM
APPLICATION SERVERS (NON...)
DEVELOPMENT AND TEST
ERP 64%
61%
57%
55%
54%
52%
50%
49%
49%
48%
47%
41%
39%
34%
48

Cloud Adoption
Q. BIGGEST MOTIVATION FOR CLOUD USAGE
COST SAVINGS ON HARDWARE
FLEXIBILITY IN SCALING UP AND DOWN
QUICKER TIME TO MARKET
COST SAVINGS ON IT STAFFING/ADMIN
IMPROVED PRODUCTIVITY
DISASTER RECOVERY/BUSINESS CONTINUITY
SELF SERVICE DELIVERY
0% 10% 20% 30% 40% 50% 60% 70%
18%
18%
21%
24%
42%
58%
62%
49

Top Cloud Related Projects
Q. What are your organization’s top two cloud-related projects in the next 12 months?*
INTERNAL CLOUD
PUBLIC CLOUD ASSESSMENT
SaaS
CLOUD EMAIL
PUBLIC CLOUD IMPLEMENTATION
INTERNAL STORAGE
INTERNAL MANAGEMENT
MANAGEMENT
INTERNAL CLOUD MIGRATION
NEW DATA CENTERS
MIGRATION
INTERNAL HARDWARE EXPANSION
DISASTER RECOVERY
OTHER
0% 10% 20% 30% 40% 50%
15%
2%
2%
2%
2%
3%
3%
5%
5%
8%
10%
15%
27%
42%
50

Cloud Supports the
Agile Business
Current State – IT
20%
Innovating
80%
& Running
Desired State – IT
80%
Innovating
20%
Sustaining
& Running
51

Cloud Supports the
Agile Business
20%
Innovating
80%
& Running
80%
Innovating
20%
Sustaining
& Running
COSTCENTER
51

Cloud Supports the
Agile Business
20%
Innovating
80%
& Running
80%
Innovating
20%
Sustaining
& Running
COSTCENTER
PROFITGENERATOR
51

Cloud Supports the
Agile Business
20%
Innovating
80%
& Running
80%
Innovating
20%
Sustaining
& Running
COSTCENTER
PROFITGENERATOR
Increase
Value
Creation
Decrease
Low Value
Operations
51

Shift in Thinking
Increase IT agility to address changing
business needs
Eliminate dependence on legacy
infrastructures
Need to shift CapEx to OpEx
Focus resources on core strengths
Mitigating compliance risk
Gain transparency and control over cost
models
Lack of IT staff
Need to expand globally
Need for common platform and/or
infrastructure processes
0% 10% 20% 30% 40% 50% 60%
Source: Savvis 2012 Global IT Leadership Report
Survey of 550 IT Execs
Reasons that drive organizations’ need to increase the percentage of infrastructure they outsource
52

Price Design Story
53

ROA vs. ROI

roi / roa / MC
•Return on Investment - Return on investment (ROI) is the concept of an investment
of some resource yielding a benefit to the investor.
•Return On Agility - Operational advantages that can be easily measured such as ...
• Setting up infrastructure in minutes rather than months
• Completing massive computational projects with a large number of resources quickly
• Scaling architecture up and down to provide the needed IT resources only when you need them,
• Deliver targeted IT solutions fast for individual business units
•Marginal Cost - The change in the total cost that arises when the quantity produced
changes by one unit - or the cost of producing one more unit of a good
55

A Developer Example
What do you value? $/request
56

Big Iron Virtualization Cloud
Your App Your App Your App
Servers Virtual Machines Instances
1M req/mo
.08 per
1M req/mo
.08 per
1.4M req/mo
.08 per
$80,000 - $15000 = $65,000 $80,000 - $10000 = $70,000 $112,000 - $8000 = $104,000
A Developer Example
56

1M req/mo
.08 per
1M req/mo
.08 per
1.4M req/mo
.08 per
$80,000 - $15000 = $65,000 $80,000 - $10000 = $70,000 $112,000 - $8000 = $104,000
A Developer Example
SOME
CHANGE
56

1M req/mo
.08 per
1M req/mo
.08 per
1.4M req/mo
.08 per
$80,000 - $15000 = $65,000 $80,000 - $10000 = $70,000 $112,000 - $8000 = $104,000
A Developer Example
SOME
CHANGE
REFACTOR
56

Cost Considerations
Infrastructure
•How many customers can we serve today?
•How easy would it be to scale?
•Focus on innovation; allow cloud providers run infrastructure
•Does in-house make sense?
57

Cost Considerations
58
Developers
•Developer time translates to $$$
•Apply where it matters
•Be realistic about engineering time to do it yourself
•Choose tools that scale

The Agility Conversation
•Degree of Change Over Time
•Number of times over a period of time a business reinvents itself
•Ability to Adapt to Change
•Relative Value of Change
•Amount of revenue made as a direct result of changing the business
59

Recap
•Price is not Everything, Measure Agility
•Innovation Wins, Developers Are Awesome
•Categorize Application Resource Footprints
60

BREAK
10:45 - 11:00

everything
as code
Wayne walls
cloud evangelist

WHAT IS CLOUD?

most common responses
• Self-service
• On-demand
• Metered
• Resource pooling
• Broad network access
64

NIST DEFINITIONS
65

Public CLOUD
The cloud infrastructure is provisioned for open use by
the general public It may be owned, managed, and
operated by a business, academic, or government
organization, or some combination of them. It exists on
the premises of the cloud provider.
66

Public CLOUD
The cloud infrastructure is provisioned for open use by
the general public It may be owned, managed, and
operated by a business, academic, or government
organization, or some combination of them. It exists on
the premises of the cloud provider.
67

Private cloud
The cloud infrastructure is provisioned for exclusive use
by a single organization comprising multiple
consumers (e.g., business units). It may be owned,
managed, and operated by the organization, a third
party, or some combination of them, and it may exist
on or off premise.
68

Private cloud
The cloud infrastructure is provisioned for exclusive use
by a single organization comprising multiple
consumers (e.g., business units). It may be owned,
managed, and operated by the organization, a third
party, or some combination of them, and it may exist
on or off premise.
69

hybrid cloud
The cloud infrastructure is a composition of two or
more distinct cloud infrastructures (private, community,
or public) that remain unique entities, but are bound
together by standardized or proprietary technology
that enables data and application portability (e.g., cloud
bursting for load balancing between clouds).
70

hybrid cloud
The cloud infrastructure is a composition of two or
more distinct cloud infrastructures (private, community,
or public) that remain unique entities, but are bound
together by standardized or proprietary technology
that enables data and application portability.
71

multi-cloud
• Solutions that combine one or more public clouds with
one or more private clouds.
• Has potential to introduce complexity -- but is it worth it?
• Is API abstraction healthy?
72

devops
• Culture and work methodology
• Tooling
• Deployment strategies
• Measure all the things
• Automate all the things
73

code version control
74

test all the things
75
Gerrit

DEFINE
SIMULATE
ENFORCE
REPORT
76

77
infrastructure as code

DEFINE
SIMULATE
ENFORCE
REPORT
78

79
• Facing the same problems faced by developers:
• What version of infrastructure is in production
• Issues are found, fixed and redeployed quickly
• How do we test as we develop

80
• Follow development best practices:
• Tag, branch and release code that define infrastructure
• Coverage lifecycle over various stages, e.g., dev, QA, etc
• Continuously test

5 PILLARS OF
CLOUDINESS
wayne walls
cloud evangelist

FIVE PILLARS
OF CLOUDINESS
1 2 3 4 5
Parallel Modular Horizontal Agile Secure
82

parallel
• Multiple work streams
• Get things done faster
• Avoid deadlock
83

modular
• Decouple applications
• Small units of work are more manageable
• Partition tolerance
84

horizontal
• Scale out, not up
• Eliminate single point of failures
• “Pets versus livestock”
85

agile
• Innovation velocity
• Development practices
• Quality control
86

secure
• Establishing trust
• Security domains
• Partnership, who is responsible for what
87

BUSINESS technical
TRACK CHOICES

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