The Internet of Things is here. Walk through this presentation and see how today's search is impacted by entities, markup and social media. Understand the basics needed to succeed in this evolving landscape. Learn what to avoid.

2. @duaneforrester
Bing Webmaster Tools
Speaks at shows, runs forums and blog,
provides guidance on new WM tools
www.bing.com/toolbox/webmasters
Does he have a clue?
15 years as an inhouse SEO; ran seo at MSN;
has helped GM, Disney, GAP, Walmart +
http://www.linkedin.com/in/dforrester
And this helps me how?
Blogging since 2001; owns 150 domains;
runs several websites of his own
http://twitter.com/DuaneForrester
what does duane do at bing

4. Content Social User Experience Link Building SEO

6. UNDERSTANDING
THE WEB
UNDERSTANDING
THE USER
Reorganize the Web for Task Completion

7. Not just browser, but
devices, services and
social networks
Not just mouse and
keyboard, but also
voice, touch, gesture &
vision
Creation of new
information via social
graph and geospatial
index
Information Architecture
Interaction Model
Entry Points
Reinventing Search Across 3 Dimensions

11. Schema.org and Other
Languages

13. • Build social followers & fans organically
• Wall posts/tweets with links are
perceived as more credible and useful
• Get the basics of SEO covered, then
focus on content
• Mark up your content
• Mobile = responsive design
• Its worth repeating: unique, compelling
content still works

14. • So you want more shares for your content, do you?
Try these ideas.
• Create lists: people love to consume content in
list-form. Its quick, easy and simple.
• Use hooks: ego, humor, anger, contrarian – be
careful with them, but when used well, they are
highly effective.
• Participate in communities: when you are
valued member of a community, the community
supports you.
• Share others’ information: people love when
what they share gets shared itself. Share from
trusted sources.
• Ask questions: your followers will love the
interaction and it’ll grow your following as
others engage.

15. What
Now?

16. Core Strategies Op. Strategies Tactics

17. http://socialmediatoday.com/julie-
blakley/1516266/7-brands-getting-
creative-vine

18. www.bing.com/webmaster
www.hootsuite.com
tapbots.com/software/tweetbot/
www.echofon.com/
statigr.am/
inst.me/
www.curalate.com/
www.evernote.com
www.ifttt.com
http://elastic.io/about.html
https://zapier.com/#
www.trackur.com
www.sprinklr.com/
www.visibletechnologies.com/
www.socialmention.com
mehdoh.com/

19. Alexa.com
Board Reader
Sysomos
Facebook Insights
Follower Wonk
Google Insights
How Sociable
Ice Rocket trends
Buffer
• Klout
• Peerindex
• Kred
• Mention Map
• Social Mention
• Statigram
• Twitter Counter
• Tweetreach
• Visual.ly

20. Trusted RSS feeds
Copy & Paste
AUTOMATED
AUTOMATED
MANUAL