2. Your data, always fully provided.

3. Your data, always fully provided.

4. •
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Your data, always fully provided.

5. Your data, always fully provided.

6. Your data, always fully provided.

7. Cloaking could mean you get the
Your data, always fully provided.

8. Your data, always fully provided.

9. Your data, always fully provided.

10. You want me to
do WHAT?!
Your data, always fully provided.

11. Your data, always fully provided.

12. Your data, always fully provided.

13. • Skip m. domains
• m. domains produce unwanted duplication
• Responsive design is your friend
• HTML5 can help
Your data, always fully provided.

14. • Crawlability • Content
– Xml sitemaps – Build based on keyword research
– Navigational structure – Down-level experience enhances discoverability
– Rich media cautions – Keep out of rich media and images
– Graceful degradation – Produce new content frequently
– URL structure – Make it unique – don’t reuse content from other
– Robots.txt sources
• Site Structure – Content management – using 301s to reclaim value
from retiring content/pages
– Internal Links – <LINK> canonical to help engines understand which
– URL structure and keyword usage page should be indexed and have value attributed to it
– Clean URLs – no extraneous parameters – 404 error page management to help cleanse old pages
(sessions, tracking, etc.) from search engine indexes
– HTML & XML sitemaps • Links
– Content hierarchy – Plan for incoming & outgoing link generation
– Rel-canonical usage to manage duplication issues – Internal & external link management
– Rich media – don’t bury links in Javascript/flash – Content selection – planning where to link to
/silverlight/AJAX
– Responsive design for managing mobile & web – Link promotion via social spaces – direct traffic & seo
value
• On-Page – Managing anchor text properly
– Head copy – URL structure can help insert keywords where they are
• Titles – unique, relevant, 60 characters or so long needed
• Descriptions – unique, relevant, grammatically • Social
correct, 160 or fewer characters
– Body Copy – Be an authority
• H1, H2 and other H tag usage – Build your community
• ALT tag importance & usage – Interact often
• Keyword usage within the content/text – Share useful content
• Anchor text – using target keywords to support other – Be consistent and useful
internal pages – Grow facebook, twitter, pinterest, etc.
Your data, always fully provided.

15. Your data, always fully provided.

16. Your data, always fully provided.

17. Your data, always fully provided.

18. Your data, always fully provided.

19. Your data, always fully provided.

20. Your data, always fully provided.

21. Your data, always fully provided.

22. Your data, always fully provided.

23. Your data, always fully provided.

24. Your data, always fully provided.