1. LSC 432: Jam
Session #2
Setting the Foundation with Social Media

2. Topics?
How did choosing topics go? Easy? Difficult?
Why is this so important?

3. This Matters …
1500 Business School Grads had 2 choices
for their career and financial goals

4. Choice A: said they wanted to make
money first so that they could do what
they really wanted to do later—after
they had taken care of their financial
concerns
Choice B: said they would pursued their
true interests first, sure that money
eventually would follow.

5. 1245 (83%) Choice A: said they wanted to make
money first so that they could do what
they really wanted to do later—after
they had taken care of their financial
concerns
255 (17%) Choice B: said they would pursued their
true interests first, sure that money
eventually would follow.

6. After 20 years …
101 respondents were millionaires
so the question is …
How many were from each category?

7. After 20 years …
101 respondents were millionaires
so the question is …
How many were from each category?
A = 1 out of 1245
B = 100 out of 255

8. “The overwhelming majority
of people who have become
wealthy have become so
thanks to work they found
profoundly absorbing. . . .
Their 'luck' arose from the
accidental dedication they
had to an area they enjoyed.”
-- Srully Blotnick

9. Case Studies
Let’s review some real-world case studies.
Please note: each person has
• a focus,
• a core audience they speak to,
• they are not big names outside of their industries,
• they don’t have formal degrees in their areas of expertise
• are doing very well financially WHILE pursuing their core
interest

10. zero
starts @

11. Let’s review some real-world case studies.
Please note: each person has
• a focus,
• a core audience they speak to,
• they are not big names outside of their industries,
• they don’t have formal degrees in their areas of expertise
• are doing very well financially WHILE pursuing their core interest

13. Two Options: U Choose?
Day 1: $.01
Day 1: $1,000,000

14. Two Options: U Choose?
Day 1: $.01
Day 11: $10.24
Day 1: $1,000,000
Day 11: $1,000,000

15. Two Options: U Choose?
Day 1: $.01
Day 11: $10.24
Day 15: $163.84
Day 1: $1,000,000
Day 11: $1,000,000
Day 15: $1,000,000

16. Two Options: U Choose?
Day 1: $.01
Day 11: $10.24
Day 15: $163.84
Day 21: $10,485.76
Day 1: $1,000,000
Day 11: $1,000,000
Day 15: $1,000,000
Day 21: $1,000,000

17. Two Options: U Choose?
Day 1: $.01
Day 11: $10.24
Day 15: $163.84
Day 21: $10,485.76
DAY 31: $10,737,418.24
Day 1: $1,000,000
Day 11: $1,000,000
Day 15: $1,000,000
Day 21: $1,000,000
DAY 31: $1,000,000

18. Ana-White
DON STANLEY | @3rhinomedia | Spring 2013

19. Patrick Flynn
DON STANLEY | @3rhinomedia | Spring 2013

20. Gary Vaynerchuk
DON STANLEY | @3rhinomedia | Spring 2013

21. Scott Stratten
DON STANLEY | @3rhinomedia | Spring 2013

22. Mari Smith
DON STANLEY | @3rhinomedia | Spring 2013

23. Lewis Howes
DON STANLEY | @3rhinomedia | Spring 2013

24. Marcus Sheridan
DON STANLEY | @3rhinomedia | Spring 2013

25. James Wedmore
DON STANLEY | @3rhinomedia | Spring 2013

26. Joe Pulizzi
DON STANLEY | @3rhinomedia | Spring 2013

27. Mark Schaefer
7 Reasons
DON STANLEY | @3rhinomedia | Spring 2013

28. Key Takeaways?
What are your impressions after reviewing these
case studies?
What can you learn by studying and
deconstructing their blogs and social media
activities?

29. Next Class
Dig deeper on
• choosing an audience using social media
• Targeting your audiences
• Beginning your content strategy

30. Homework
• BOOK READING: Jeff Bullas Blogging the Smart
Way Chapter 1-3
• BLOG STRATEGY EXERCISE 1: (handed out in
class)
• Begin setting up your blog professional blog
• Google yourself. Type out what search results
you find.
• Check the class blog for additional homework
• Tweet key takeaways from class