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Desk for Creative Professionals
RESEARCH & STR ATEGY
2RESEARCH & STRATEGY
ECOSYS TEM MA P
CO MPE TITIVE ASSESSME NT
SURVEY

INTERVIE WS
EXPERIEN CE MAP
I. Ecosystem Map
I.
I I...
ASSEMBLY
PURCHASING
DESK
MOBILITY
PERSONALIZATION
CHAIR
LIGHTING
DESK HEIGHT
SHAPE
SKETCHINGTECHNICAL
INTEGRATION
CLOCK
/T...
4RESEARCH & STRATEGYII. Competitive Assessment
ECOSYS TEM MA P
CO MPE TITIVE ASSESSME NT
SURVEY

INTERVIE WS
EXPERIEN CE M...
5RESEARCH & STRATEGYII. Competitive Assessment
TAKE AWAYS “Innovative” desks usually come with a hefty price tag
• Milk desk - $3k+
• Stir kinetic desk - $3k+
• Symbol a...
7RESEARCH & STRATEGYIII. Survey
ECOSYS TEM MA P
CO MPE TITIVE ASSESSME NT
SURVEY

INTERVIE WS
EXPERIEN CE MAP
I.
I I.
II I...
8RESEARCH & STRATEGY
QUE STION 1
What type of computer do you use on your desk?
L APTO P
PHON E
DE SKTO P
TABLET
OT HER
86...
9RESEARCH & STRATEGY
QUE STION 2
How many hours would you say you spend at
your desk every day?
1 2 3 4 5 6 7 8 9 100
0%
2...
10RESEARCH & STRATEGY
QUE STION 3
Do you like to stand when you work?
YES NO
15% 15 % 70%SOMETIM ES
III. Survey
11RESEARCH & STRATEGY
QUE STION 4
How often do you collaborate with others at your desk?
SOMETIMES ALWAY SRAR ELY
14%
6%
4...
12RESEARCH & STRATEGY
QUE STION 5
How many cords do you have at your desk?
1 2 3 4 5 6 7 8 9 10+
2%
5% 5%
27%
18%
14%
9%
7...
TAKE AWAYS There is no typical hardware setup
• Laptops are the most common computer but their use varies greatly
Collabor...
14RESEARCH & STRATEGY
ECOSYS TEM MA P
CO MPE TITIVE ASSESSME NT
SURVEY

INTERVIE WS
EXPERIEN CE MAP
I.
I I.
II I.
IV.
V.
I...
RAAF SUNDQUIST
Strategist
DAVE SHEPARD
Engineer
MK COOK
Designer
JOHN BOTICA
Engineer
ROCKY ROARK
Designer
• Prefers wirel...
TAKE AWAYS People personalize their desks with photos, toys and objects
• Family pictures, vinyl toys, books, cards and pl...
17RESEARCH & STRATEGY
TAKE AWAYS People have different setup preferences
• 1 screen, 2 screens, 3 screens
• Laptop, mac mini
• Mouse pad, no mou...
19RESEARCH & STRATEGYV. Experience Map
ECOSYS TEM MA P
CO MPE TITIVE ASSESSME NT
SURVEY

INTERVIE WS
EXPERIEN CE MAP
I.
I ...
WOW YOU MADE I T!
For questions or inquiries contact us at innovation@digital-telpathy.com
www.digital-telepathy.com
Desk for Creative Professionals: Research and Strategy
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Desk for Creative Professionals: Research and Strategy

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Great design lives at the crossroads of form and function. At Digital Telepathy (DT) we spends our days solving complex business challenges with our clients; we solve those challenges through design.

We also dedicate a portion of our time to innovation and incubation. That innovation time has lead to success products that we've built and sold, concept apps for the Apple Watch and even our own craft beer.

Recently, we realized that our desks were a prime opportunity for innovation. This deck showcases our research and strategy to design the perfect desk for creative professionals. Without giving away too much... It will be a modular design with different panels available (think iPhone cases) to meet a variety of use cases, have integrated cord management and purposefully designed storage and collaboration space. Stay tuned!

Veröffentlicht in: Design
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Desk for Creative Professionals: Research and Strategy

  1. 1. Desk for Creative Professionals RESEARCH & STR ATEGY
  2. 2. 2RESEARCH & STRATEGY ECOSYS TEM MA P CO MPE TITIVE ASSESSME NT SURVEY
 INTERVIE WS EXPERIEN CE MAP I. Ecosystem Map I. I I. II I. IV. V.
  3. 3. ASSEMBLY PURCHASING DESK MOBILITY PERSONALIZATION CHAIR LIGHTING DESK HEIGHT SHAPE SKETCHINGTECHNICAL INTEGRATION CLOCK /TIME MATERIAL CLEANLINESS & UPKEEP STORAGE ERGONOMICS PRIVACY ACCESSORIES ORGANIZATION TOOLS & TECHNOLOGY WELL BEING DESIGN & AESTHETIC PURCHASING SOCIAL MONITORS / KEYBOARDS / MOUSE DRINKS PLANTS FOOD HEAD- PHONES CHORDS MANAGEMENT COLLABO- RATION 3RESEARCH & STRATEGY There are many aspects to consider when evaluating the ideal workstation. The following items surfaced as important elements when considering the entire landscape. Storage, height, materials and cord management were referenced the most during the ecosystem exercise. We categorized the landscape into 7 categories: • Well being • Social • Accessories • Organization • Purshasing • Design & Aesthetics • Tools & Technology STO RAG E H EIG H T M ATERIALS ERG O N O M ICS M O N ITO RS /KEYBO ARD /M O U SE CH O RD M AN AG EM EN T PRIVACYPERSO N ALIZATIO N SKETCH IN G PU RCH ASIN G TECH N O LO G Y IN TEG RATO N CO LLABO RATIO N CLEAN ILESS & U PKEEP CH AIR D RIN KS LIG H TIN G SH APE M O BILITY ASSEM BLY PLAN TS H EAD PH O N ES CLO CK /TIM E ECOSYSTEM MAP I. Ecosystem Map
  4. 4. 4RESEARCH & STRATEGYII. Competitive Assessment ECOSYS TEM MA P CO MPE TITIVE ASSESSME NT SURVEY
 INTERVIE WS EXPERIEN CE MAP I. I I. II I. IV. V.
  5. 5. 5RESEARCH & STRATEGYII. Competitive Assessment
  6. 6. TAKE AWAYS “Innovative” desks usually come with a hefty price tag • Milk desk - $3k+ • Stir kinetic desk - $3k+ • Symbol audio desk - $4k+ There is a shortage of desks in the $400-$800 price range • Quality materials and craftsmanship pushes desks over the $800 range No one has mastered a simple and elegant standing desk • Cheap solutions (manual adjustment) usually require desk to be cleared off or even inverted • IKEAs Bekant electric desk is somewhat affordable but very minimalistic - $489 6RESEARCH & STRATEGYII. Competitive Assessment
  7. 7. 7RESEARCH & STRATEGYIII. Survey ECOSYS TEM MA P CO MPE TITIVE ASSESSME NT SURVEY
 INTERVIE WS EXPERIEN CE MAP I. I I. II I. IV. V.
  8. 8. 8RESEARCH & STRATEGY QUE STION 1 What type of computer do you use on your desk? L APTO P PHON E DE SKTO P TABLET OT HER 86% 51% 37% 22% 6% III. Survey
  9. 9. 9RESEARCH & STRATEGY QUE STION 2 How many hours would you say you spend at your desk every day? 1 2 3 4 5 6 7 8 9 100 0% 2% 6% 12% 12% 22 % 12% 20% 6% 10% 0% III. Survey
  10. 10. 10RESEARCH & STRATEGY QUE STION 3 Do you like to stand when you work? YES NO 15% 15 % 70%SOMETIM ES III. Survey
  11. 11. 11RESEARCH & STRATEGY QUE STION 4 How often do you collaborate with others at your desk? SOMETIMES ALWAY SRAR ELY 14% 6% 43% 31% 6% III. Survey
  12. 12. 12RESEARCH & STRATEGY QUE STION 5 How many cords do you have at your desk? 1 2 3 4 5 6 7 8 9 10+ 2% 5% 5% 27% 18% 14% 9% 7% 2% 11% III. Survey
  13. 13. TAKE AWAYS There is no typical hardware setup • Laptops are the most common computer but their use varies greatly Collaboration is frequent • 80% of respondents collaborate “sometimes” or more People like to have the option of standing while working • 86% of people like to stand “sometimes” or more while working People have cords, lots of them • 88% of people have 4 cords or more at their desk 13RESEARCH & STRATEGYIII. Survey
  14. 14. 14RESEARCH & STRATEGY ECOSYS TEM MA P CO MPE TITIVE ASSESSME NT SURVEY
 INTERVIE WS EXPERIEN CE MAP I. I I. II I. IV. V. IV. Interviews
  15. 15. RAAF SUNDQUIST Strategist DAVE SHEPARD Engineer MK COOK Designer JOHN BOTICA Engineer ROCKY ROARK Designer • Prefers wireless devices (keyboards, mouse). • Spends 6-10 hrs per day at his desk. • Has a multiple screen setup but perfectly comfortable with working just on laptop. • Takes laptop home every night. Gets frustrated with plugging in cords every morning. • Would prefer a docking station where he could just plug in one cord. • Likes screens at eye level. • Doesn’t want too much storage just one hidden drawer. "Too much storage turns into too much storage.˝ • Doesn’t like clutter or papers piling up. • Loves wood as a desk surface. • Has pictures of his family and a couple toys on his desk. • When he gets in the zone he can sit at his desk for 4-5 hours straight. 15RESEARCH & STRATEGYIV. Interviews • Uses 13" laptop and one external monitor (although he hasn't been using his external monitor). • Has a picture of his family on his desk, otherwise likes to keep it relatively clear. • Likes everything to be at an optimal position while he works, he does this by feel. • When he leaves for the day he cleans up his desk but leaves action notes for the next day. • Tall, 6'3" - has trouble being comfortable at his desk. Would prefer a taller desk. • Concrete floors would be an issue with a standing desk. • Feels a larger desk would be beneficial mentally. • Very glad his current desk is not white. • Likes the idea of a standup desk. "I pulled out from my desk the other day and shifted all the electronics on my coworkers desk.˝ • Uses a foot rest because of her height. • Uses a laptop on a stand with 2 external monitors. • Goes for walks to work our her lower back pain. "I usually switch to the standing desk when my back really hurts.˝ • Wood surface gives her a rash on her wrist • Has a photo on her desk, some books and a small plant that she waters weekly. • Stuff accumulates on her desk until she ultimately purges it. Likes a tidy desk buy not OCD about it. • Puts things under her monitor stand to reduce clutter. • Doesn't bring laptop home at night unless she is WFH the next day. • Doesn't like the heigh of her desk, she is 5'2", she would prefer a desk 3" lower. • When she uses a standing desk (rarely) she rolls out a yoga mat to stand on. • She's developing carpal tunnel in both arms. • Uses laptop with 2 external monitors. Wireless keyboard and mouse. • Has pictures of his family and a coffee cup for pencils and pens. • Takes his laptop/charger/mouse/mouse pad home overnight. Every morning he has to plug everything back in by crawling under his desk. "Plugging in my laptop every morning I have to crawl under my desk˝ • Wishes he had a giant power strip. • Often eats lunch at his desk and watches Netflix. • Has IKEA storage that admittedly turns into a junk drawer. Thinks he would use a small drawer for daily items. • Likes having monitors on a stand and the space it creates underneath the stand (puts his laptop here). • Likes wooden surface, feel, look, smell. • Headphone cable is always in the way. • Chair arms constantly bump into the table. • Uses a laptop with two external monitors. Wireless keyboard and mouse. • Uses Wacom tablet 1-2/week. • Uses a big drawing pad. • Lots of vinyl toys. Likes organized clutter. Has a fuzzy rug underneath. "I consider my toys visual ephemora.˝ • Doesn't have a drawer but feels like that would help with clutter. • Really would like a large flat file storage for big notepads and sketches. • Random things accumulate on desk like cards and plants. • Loves his raised monitor stand, likes the space underneath. Prefers his monitors at eye level. • Would like the option of a standing desk and thinks he would use it once a week. • Wants better cord management. • Thinks an outlet built into the desk would be awesome.
  16. 16. TAKE AWAYS People personalize their desks with photos, toys and objects • Family pictures, vinyl toys, books, cards and plants are enjoyed yet rarely touched. Having screens at eye level is preferred • Employees enjoy monitor stands and the space created underneath. Unplugging and plugging in cables is a nuisance • Daily take home of equipment is common. • Charging laptops & phones requires constant plugging and unplugging. People would like some storage • Daily storage for things like keys, wallets, purses and keycards is desired. • Large amounts of storage turns into junk drawers for most people. Wood is good • People like the appearance and durability of wood. • Wood can however cause rashes. 16RESEARCH & STRATEGYIV. Interviews
  17. 17. 17RESEARCH & STRATEGY
  18. 18. TAKE AWAYS People have different setup preferences • 1 screen, 2 screens, 3 screens • Laptop, mac mini • Mouse pad, no mouse pad • Full keyboard, small keyboard, no keyboard (just laptop) • Most people like monitors at eye level Some like it clean, some like/have it cluttered • Range of super minimal to lots of toys to lots of clutter EVERYONE has headphones • Earbuds, over the ear, studio, mostly wired - a few wireless People are thirsty • Coffee mugs, glass(es), water bottles 18RESEARCH & STRATEGY
  19. 19. 19RESEARCH & STRATEGYV. Experience Map ECOSYS TEM MA P CO MPE TITIVE ASSESSME NT SURVEY
 INTERVIE WS EXPERIEN CE MAP I. I I. II I. IV. V.
  20. 20. WOW YOU MADE I T! For questions or inquiries contact us at innovation@digital-telpathy.com www.digital-telepathy.com

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