![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ideal Tool Set Required to Lead Strategic Growth Initiatives Dave Stott](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Personal Competencies, Strategies, Skills, Tactics to Market
- 1. David B. Stott Competencies, Capabilities, Strategies January 2010 デービッド B. ストット 日本語でどうぞ
- 5. Proper Structure and Investment for Balance of Activities Strategic Marketing Create Respond Penetrate Protect Advanced Marketing Create the Need Innovate the Market Imagine Big Swings Industry Marketing Market Intimacy New Products Vitality Strong Portfolio s Field Marketing Application Dev Market Innovation Customer’s Marketing Full Basket of Ideas Field Sales Customer Intimacy Service/Quality Share/Volume First Alert Dave Stott
- 6. Cross Functional Cultural Commitment to Growth Growth and Development DFSS Marketing Technology Manufacturing Organic Growth Inorganic Growth Legal Corporate Complementary Technologies Competitors Vertical Integration Market Synergies Acquisitions JV’s JDA’s “ Not Invented Here” Will Not Work Systematic “Outside - In” Approach Dave Stott Lean Manufacturing Sustainability Management of Change Opportunity Identification Assessment & Initiation Design Development Scale up & Sampling Commercial- ization Production T1 T2 T3 T4 T5 T6 Market CTQ’s QFD DoE , FMEA, Design Space Validation Process Capability, Control
- 12. Contact Information http://www.linkedin.com/in/davestott2010 E-mail: [email_address] 400 Ann Arbor Rd., #202, Plymouth, MI 48170 Telephone 313.909.9095