Product Life Cycle, Stages, Introduction, Marketing Strategies, growth, Marketing Strategies, Maturity, Marketing Strategies, Decline, Marketing Strategies,

1. PRESTIGE INSTITUTE OF
MANAGEMENT GWALIOR
PRESENTED BY:-
Deepanshu Goyal
Devendra Singh Rathore
Meghna Sharma

3. CONTENT
Introduction of PLC
Introduction stage of PLC
Marketing strategies used in INTRODUCTION stage
Growth stage of PLC
Marketing strategies used in GROWTH stage
Maturity stage of PLC
Marketing strategies used in maturity stage
Decline stage of PLC
Marketing strategies used in DECLINE stage

4. INTRODUCTION
“The stages through which the individual
products develop over a period of time is known
as product life cycle.”

5. PRODU
CT LIFE
CYCLE
Introduction
?
?
?

6. INTRODUCTION STAGE OF PLC
SALES
COST
PROFIT
MARKETING
OBJECTIVES
PRODUCT
PRICE
DISTRIBUTION
ADVERTISING

7. MARKETING STRATEGIES USED IN
INTRODUCTION STAGE
•Rapid Skimming
•Slow Skimming
•Rapid Penetration
•Slow Penetration

8. PRODU
CT LIFE
CYCLE
Introduction
Growth
?
?

9. GROWTH STAGE OF PLC
SALES
COST
PROFIT
MARKETING
OBJECTIVES
PRODUCT
PRICE
DISTRIBUTION
ADVERTISING

10. MARKETING STRATEGIES USED IN
GROWTH STAGE
•Improve product quality and add new product features and
styling.
•Add new models and products of different sizes, color,
shapes etc.
•Enter new market segments.
•Increase distribution coverage, enter new distribution
channels.
•Shift from product awareness to product preference

11. PRODU
CT LIFE
CYCLE
Introduction
Growth
Maturity
?

12. MATURITY STAGE OF PLC
SALES
COST
PROFIT
MARKETING
OBJECTIVES
PRODUCT
PRICE
DISTRIBUTION
ADVERTISING

13. MARKETING STRATEGIES USED IN
MATURITY STAGE
•Market
Modification
•Product
Modification

14. PRODU
CT LIFE
CYCLE
Introduction
Growth
Maturity
Decline

15. DECLINE STAGE OF PLC
SALES
COST
PROFIT
MARKETING
OBJECTIVES
PRODUCT
PRICE
DISTRIBUTION
ADVERTISING

16. MARKETING STRATEGIES USED IN
DECLINING STAGE
•Increase the firms investments to dominate the market
•Maintain the firms investment level until the uncertainties
about the industry are resolved.
•Decrease the firms investment selectively by dropping
the unprofitable customers group.
•Harvesting the firms investment to recover cash quickly.

17. THANK YOU