How Smart Marketers Succeed with Virtual Trade Shows
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From a webinar I presented in October 2010 with FOCUS.com - my five step plan on how marketers can achieve success with virtual trade shows.
![Agenda ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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How Smart Marketers Succeed with Virtual Trade Shows
- 1. From Fad to ROI How Smart Marketers Succeed with Virtual Trade Shows Dennis Shiao Director of Product Marketing, INXPO October 14, 2010
- 3. The Five Steps
- 6. The Five Steps Define mission statement Assemble an all-star team Build and promote your presence Engage with prospects Qualify and follow up with prospects “Don’t mistake ‘virtual’ for ‘easy’ – it’s still hard work.”
- 7. First Step Define mission statement Assemble an all-star team Build and promote your presence Engage with prospects Qualify and follow up with prospects Example: “Generate 15 engagements with the pharmaceutical industry, who will make a purchasing decision in 6-9 months.”
- 8. Second Step Define mission statement Assemble an all-star team Build and promote your presence Engage with prospects Qualify and follow up with prospects Good candidates: Sales, Sales Engineer, Product Marketer, Engineer, Executive
- 9. Third Step Define mission statement Assemble an all-star team Build and promote your presence Engage with prospects Qualify and follow up with prospects
- 10. Sidebar: Tips for Building your Virtual Booth Contextual content Compelling tagline SEO Labels as headlines Booth staffer images Stand out from crowd
- 11. Fourth Step Define mission statement Assemble an all-star team Build and promote your presence Engage with prospects Qualify and follow up with prospects For coordinated engagement, act like a team and designate a coach
- 12. Fifth Step Define mission statement Assemble an all-star team Build and promote your presence Engage with prospects Qualify and follow-up with prospects Pre-determine your lead scoring “algorithm” – and be timely in your follow-up
- 13. In Summary Define mission statement Assemble an all-star team Build and promote your presence Engage with prospects Qualify and follow-up with prospects
- 14. White Paper For a free copy, email me: dshiao@inxpo.com
- 15. Time for some Q&A Thank You.