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A
PROJECT REPORT
ON
“MARKET EXPANSION OF HCL”
SUBMITTED TO:
In the Partial Fulfillment for the degree of
BBA (Bachelor of Business Administration)
(SESSION 2008-2011)
Reporting Manager: Submitted By:
Mr. Mandeep Singh Saini Vikas Dalmia
16116
Training Incharge: BBA
Mr. Tanvir Singh Noor
BABA FARID INSTITUTE OF MANAGEMENT
AND TECHNOLOGY
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PREFACE
BBA is stepping stone to management career. In order to achieve
practical, positive and concrete results the theoretical knowledge must be
supplemented with exposure to real environment.
Theoretical knowledge without practical knowledge is of little value.
Theoretical studies in classroom are not sufficient to understand the functioning
of complex and large sized organizations. Therefore, it becomes necessary to
undergo any project work. Practical supplements the theoretical studies i.e. it
covers what is left uncovered in classroom. It exposes a student to invaluable
treasures of experiences.
I took my project with HCL. Project work is part of circulation which
helps us to co-relate our theoretical concepts with practical experiences. The
topic that I have taken for project is “To Study the Market Expansion of HCL.”
has been suggested by Mr. Tarun Kumar(Business Development Executive of
HCL). Accomplishment and achievement of goals is the major aim of any
organization and these goals are achieved by proper planning.
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ACKNOWLEDGEMENT
Nothing concrete and desired can be achieved without an optimal combination of
inspiration and perspirations. We would like to take an opportunity to thank those
whose valuable suggestions and support resulted in the completion of this
research endeavor. First of all I would like to express our gratitude to Mr. Tanvir
Singh Noor, my training incharge and Mr. Mandeep Singh Saini, my reporting
manager, whose time to time involvement, guidance and support helped us in
completing this project. I would like to thank the respondents who whole
heartedly cooperated in providing information.
Last but not the least we are very grateful to all those who helped us in one way
or the other at every stage of the project.
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Brief Introduction
HCL is working with thousands of companies and their IT issue since the
beginning of the electronic revolution in India. HCL is one of the leading global
Technology and IT enterprises. The HCL Enterprise comprises two companies
listed in India – HCL Technologies and HCL Info systems.
HCL is 35 year old enterprise, founded in 1976 in India. The HCL team
comprises 34,000 professionals of diverse nationalities, operating across 16
countries including 300 points of presence in India. HCL has global partnership
with several leading Fortune 1000 firms, including several IT and Technology
majors.
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COMPNY PROFILE
HCL INFOSYSTEMS LTD.
HCL Info systems is India’s premier information enabling company. Leveraging its 3 decades of
expertise in total technology solutions, HCL Info systems offers value-added services in key
areas such as system integration, networking consultancy and a wide range of support services.
HCL Info systems is among the leading players in all the segments comprising the domestic IT
products, solutions and related services, which include PCs, Servers, Office Automation,
Networking Products, TV and FM Broadcasting solutions, communication solutions, System
Integration, Digital lifestyle Solutions and Peripherals.
HCL has direct sales, channel sales and retail sales network pan India. Continuously meeting the
ever increasing customer expectations and applications, its focus on integrated enterprise
solutions has strengthened the HCL Info systems’ capabilities in supporting installation types
ranging from single to large, multi-location, multi-vendor & multi-platform spread across India.
HCL Info systems, today has a direct support force of over 2800+ members, is operational at
360+ locations across the country and is the largest such human resource of its kind in the IT
business in India. HCL Info systems has pan India presence across metros and non-metros.
HCL Info systems’ manufacturing facilities are ISO 9001-2000 & ISO 14001 certified and
adhere to stringent quality standards and global processes. With the largest installed PC base in
the country, four indigenously developed and manufactured PC brands – ‘Infiniti’, ‘Busy bee’,
‘Beanstalk’ and ‘Ezeebee’ – and its robust manufacturing facilities. HCL Info systems aims to
further leverage its dominance in the PC market. It has been consistently rated as top player in
PC industry by IDC.
The ‘Infiniti’ line of business computing products is incorporated with leading edge products
from world leaders such as Intel. Constant innovation to meet the customized requirements of its
customers has enabled HCL to create the trusted ICT infrastructure platforms, powerful value
adds like HCL Embedded Control & Continuity (HCL EC2) technology and the future
generation of digital lifestyle enablers.
The office Automation segment has strategic alliances with industry leaders to provide services
in various domains which include Audio Video system integration solutions, broadcasting
solutions, imaging products and solutions. The company has strategic alliances with world
leaders for voice and video conferencing solutions. TV and FM Broadcasting solutions and for
imaging products and solutions to provide documentation products like copiers, MFDs,
Duprinters, laser printers and large format printers.
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The channel Business of HCL Info systems has an extensive network of over 3000+ resellers
across 800 locations. It has actively promoted the penetration of PCs in the home and the small
office/home office (SOHO) segments.
HCL Infinity Ltd, 100% owned subsidiary of HCL Info systems Ltd. is a class A ISP focusing on
providing the corporate networking services like Virtual Private Network. Broadband Internet
Access, Internet Telephony Hosting and Co-location services designing and deploying Disaster
Recovery Solutions & Business Continuity solutions, Application services, Managed security
services & NOC services over its state-of-the-art IP/MPLS network and end-to-end contact
centre solutions.
Vision…..
To become a Total Quality Institute and contribute effectively towards national development in
the era of rapidly changing global economy and ensure prosperity for the mankind at large.
Mission….
The Institute will strive hard to train human beings to become dynamic, committed & self-
motivated Total Quality Professionals of very high intrinsic value, technically sound,
emotionally balanced, spiritually high, socially sensitive having responsibility, accountability &
self-esteem in partnership with parents, corporate, academics & government to meet the rapidly
changing multi-dimensional and multi-spherical futuristic challenges of the contemporary world.
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HCL
value centric and not volume centric
believe in ‘Employee First’
believe in listening
believe in trust, transparency and flexibility
believe that my relationship would sustain purely based on the value I deliver to my
customers
the most hungry team in the IT landscape today .
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Shiv Nadar and HCL ……
Founder of HCL, born in Tamil Nadu.
Started HCL in 1976.
An electrical engineer from Coimbatore
Worked with Cooper Engineering as a systems analyst and as a senior management
trainee at DCM in 1968
Started microcomputer with 5 other partners in 1975.
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The beginning……..
Begin with calculators
Launched first microcomputer in 1977
Started diversified appl. Development.
TIMELINE
1976
Hindustan Computers Limited (HCL) born.
1977
Distribution alliance formed with Toshiba for copiers.
1978
HCL successfully ships in-house designed micro-computer at the same time as Apple.
The Indian Computer Industry is born.
1980
HCL Introduces bit sliced, 16-bit processor based micro-computer.
1983
Indigenously develops an RDBMS, a Networking OS and a Client Server architecture, at
the same time as global IT peers.
1986
HCL becomes the largest IT Company in India.
1988
HCL introduces fine grained multi-processor Unix-3 years ahead of “Sun” and “HP”.
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1990
Data Quest marks HCL no. 1 amongst Top Ten computer giants.
1991
HCL Ltd. And Hewlett Packard, USA, partner to form HCL-Hewlett Packard Ltd.
JV develops multi-processor UNIX for HP-heralds HCL’s entry into contract R&D.
1994
Distribution alliances formed with Ericsson Switches and Nokia Cell Phones.
1997
HCL Info systems is formed.
HCL’s R&D spun-off as HCL Technologies- marks advent into software services.
JV with Perot Systems, stake divested in 2003.
1999
Initial Public Offering made by HCL Technologies Ltd.
Formation of Global Board of Directors.
2000
Large Contracts won from Bankers Trust, KLA Tencor, Cisco, GTech, NEC among
Others.
2001
JV with Deutsche Bank- DSL software formed.
HCL BPO Incorporated.
Acquired British Telecom’s Apollo’s contact centre in Belfast, Northern Ireland.
HCL Info systems becomes largest Hardware company.
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2002
Strong pursuit of nonlinear strategy to widen services portfolio; several JVs and alliances
formed.
Strategic alliance forged with Jones Apparel Group, Inc. a fortune 500 company.
Infrastructure services division launched to address emerging global needs.
Software businesses of HCL Info systems and HCL Technologies merged.
2003
Largest BPO order ever outsourced to an Indian BPO firm, won from British Telecom.
Landmark deals signed with Airbus and AMD.
HCL manpower crosses the 20,000 mark.
2004
Accorded leader status by Meta Group in Offshore Outsourcing.
HCL is India’s No. 1 PC 4th year in a row.
2005
HCL signs Software Development Agreement with Boeing for the 787 Dreamliner
program.
JV with NEC, Japan.
HCL integrates all group employees under hcl.in domain.
2006
75,000+ machines produced in a single month.
HCL Info systems in partnership with Toshiba expands its retail presence in India by
Unveiling ‘shop Toshiba’.
HCL Info systems & Nokia announce a long term distribution strategy.
HCL Info systems showcases Computer Solutions for the Rural Markets in India.
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ADVANTAGE HCL:
TOUCHING LIVES 01:-
From aeronautics to life sciences, HCL touches millions of people through technology
across the world every day.
FUTURE PROOFING THE WORLD 02:-
One of the pioneers in modern computing, our expertise spans globally and we make a
difference. Outcome-based pricing, multi-service delivery and the creation of new services like
Remote Infrastructure Management and Enterprise Transformation Services.
PIONEERING HERITEDGE 03:-
We are proud of our pioneering heritage in India and take forward the pioneering spirit to all our
ventures
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HCL’s Product Range Encompasses:
- Notebooks,
- Desktops,
- Business Servers,
- Workstations,
- LCD Monitor,
- Colour Monitors,
- Keyboards,
- Thin Clients,
- Terminals,
- POS Products,
- Networking products,
- Self Service kiosks and more.
HCL also offers a number ofindustryrelevantcourses.Like-
- MCSE –Microsoft Certified Software Engineer
- CCNA –Cisco Certified Network Associate
- RHCE –Red Hat Certified Engineer
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INTEGRATING SYSTEMS FOR THE FUTURE:
1) Telecom:
The Telecom industry is today laying the backbone of a ubiquitous network with the
potential of connecting every device on the planet. It requires diverse technologies to be
brought together, interconnected on one network, offering an anytime anywhere services
that is changing the way the world lives. At HCL the solutions we provide to our clients
include: operation support services ("OSS"); business support systems ("BSS"); next
generation networks ("NGN");security; embedded solutions; switching, signalling,
transmission and access solutions; network design and mobility solutions. HCL's
Telecom SI practice works on the cutting edge of the technology, we have deployed
projects based on WiMax , 3G,IPTV,MPLS ,and broadband services technology. The
solutions we have deployed have enabled high speed wireless access to urban and rural
customers, MPLS backbone for the defence sector and convergent billing solution for
telecom service providers.
2) BFSI
Our portfolio of solutions to the Banking, Financial Services and Insurance (“BFSI”)
sector includes infrastructure components software products and professional services.
HCL is the preferred partner to many of the major banks and insurance companies. HCL
provide a range of solutions including MIS, BI and Data Warehousing, Compliance
solutions, Mobile Banking, ATM and Self-Service Solutions, MICR and Cheque
Transaction, Core Insurance Applications Payment hub and Financial Inclusion
Solutions. These Solutions are based on flexible component based architecture.
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3) BFSI Coop
The Regional rural Banks and Coop Banks in India have contributed in a major way to
the rural development of the country. Turnkey solutions help a Coop Bank to lower the
total cost of operations and deliver prompt and efficient services to their customers. The
Cooperative Banking vertical is a focus area for HCL within its BFSI practice. We have a
host of offerings including:-
HCL BancMate Core Banking Solutions (CBS)
HO records Collaboration
Documentation Solutions
Audit and Credit trail solutions
Financial Inclusion
Bilingual Software application
Inter-Bank Reconciliation
Retail Lending Solutions
MIS reporting solutions.
4) E- Governance
HCL’s e-Governance practise provides technology solutions to government departments
across the country. The HCL e-Governance’s vertical is working in accordance with the
National e-Governance Plan’s ( NeGP) vision to make all Government services
accessible to the common man in his locality.
HCL offering in e-Governance projects spans across State and Central Government
MMP’s (Mission Mode Projects) and include:
- Municipal Corporation Automation
- Property Registration
- State-wide Area Networks
- Police Force Automation Solutions
- Electronic District Solutions
- State Data centers
- Electronic procurement
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5) Defence
Realizing the growing importance and need for SI solutions in the defence sector of the
country, HCL has ventured into this vital segment with some key offerings. HCL's
solution offerings include :
Fully integrated Command & Control Centers
Security and Surveillance
Defence offsets manufacturing
End to End Data Centre Operations
Data, Voice, Video IP Network
Development and integration of battlefield management and tactical communication
networks.
6) Homeland Security
Going ahead with HCL's tradition of bringing global best practices and customized
technology solutions for Indian market. Our Technology solution include Security &
Surveillance, emergency response systems, baggage screening, explosives detection, fire
safety, command & control centers, vehicle tracking systems and more. Our solutions
offer :
-A proactive approach for ensuring Public Safety and Security in the State
-Enablement of intelligent surveillance systems that continuously monitor sensitive zones
& high footfall areas
-Connectivity and communication between authorities, districts/zones and command &
control centres
7) Power
Integrated Energy Management is the need of the hour if India is to meet its energy
demands in the growth trajectory that it has laid for itself. HCL's focus in this sector
encompasses specialised solutions in the areas of:
Field Automation
ERP Solution
Advanced Metering Infrastructure
Integrated Energy management
Substation setup/Distribution automation
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8) Infrastructure
World class infrastructure is the key to a globally competitive economy. We offer a range
of technology solutions for automating infrastructure projects for Airports, Highways,
Ports and MRTS (Mass Rapid Transport System).
Airport segment
FIDS/EPOS
CUTE/CUSS solutions
Baggage Handling and Screening
Cargo management solutions
ATC/ATM solutions
ATS Automation systems
Energy Management Solutions
Highway segment
Toll Collection System
Highway Traffic Management Systems
Intelligent Traffic System (ITS)
Integrated check-post solutions
MRTS segment
Automatic Fare Collection
Automatic Ticket Vending Machines
Communication System of Metro Rail with focus on following sub system
CCTV Surveillance
Clock System
EPABX
Data Transmission Systems
Passenger Information System
IT and Network Integration
Automated car parking and parking management
Ports segment
Vessel traffic management system
Port management information system
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9) Railways
The Indian Railways, the world's largest railway network, has entered an era of modernisation by
adopting the latest in technology. HCL has been associated with Indian railways for over three
decades and has developed a range of customised products & solutions for this sector. HCL
offerings include:
-e-Procurement solutions
-Security & Surveillance solutions
-Networking connectivity solutions
-Digital Signage – LED displays
-IT Infrastructure – data centres, thin clients
-Automatic Ticket Vending Machines (ATVMs)
-Energy management solutions
HCL pioneers the implementation of the automatic ticket vending machines (ATVM) across the
country, making tickets easily available to the passengers without the need to wait in long
queues.
10) Media and Entertainment
HCL caters to all aspects of Media & Entertainment segment with its innovative technology
solutions. HCL has deployed several end to end solutions including:
-TV Broadcasting & TV Channel infrastructure including the complete work flow, from
acquisition, post – production automation to archiving and transmission solutions
-FM Radio Broadcasting
-Commercial FM Radio Stations and Community Radio Stations
-Satellite TV systems
-Digital Head-ends systems for MSOs for the implementation of Conditional Access Systems.
11) Healthcare
A reliable, swift, real time health data collection system backed by proper infrastructure is the
key to address quality healthcare delivery systems. Facilitating hospital modernization is a major
thrust area of HCL IS business, which focuses on:-
- Hospital Management Information Systems.
- Picture Archival and Communication System (PACS)
- Laboratory Information System(LIS)
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- Radiology Information System (RIS)
- Medical Records Maintenance Solution
- Telemedicine Solutions
- Remote ICU monitoring system.
12) Education
HCL Infosystems is a leading System Integrator providing end to end turnkey advanced
education solutions to the schools, institutions and universities across the country in the Govt and
the private sector. As part of HCL E (Education Everywhere) initiative, we have designed HCL
DigiSchool and HCL DigiCampus for schools and colleges. HCL's DigiSchool solutions are
designed and customised as per Indian school curriculum including all K12 boards.
HCL's DigiSchool will offer students an opportunity to learn according to the curriculum and
improve their IT competency. The key feature that this solution offers is the digital multimedia
asset library, covering all major aspects in K12 category. HCL's DigiSchool also offers the
school management software that fits the unique needs of the departments of the school thus
improving the overall functioning and efficiency of the system.
HCL DigiCampus offers a wide range of solutions keeping in mind the requirements of large
campus and universities. Key offerings include campus infrastructure solution, university
resource planning, online distance learning/e-learning programme and Tele education.
13) Retail
HCL Retail Infrastructure and point of sale (POS) Solutions provide end-to-end business IT
enablement in a complete customised form. We believe each business has unique needs and thus
we consult, plan and design the Retail IT solution with our customers before we manufacture it
at our state of the art, ISO 9001 and ISO14001 certified plant at Pondicherry.
Key Solution Areas of our SI retail are:
Retail Stores Frond End Solution
Retail Store Back end solution
Ware House Automation Solution
Logistics Automation Solution
Connectivity Solution
CRM Solution
Call Centre and Process Outsourcing Solution.
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HCL’s Go Green initiatives include:
1) Drive for energy conservation
2) Integration of environment management
processes in manufacturing facilities
3) Best Assured Campaign
4) Green belt creation
5) HCL’s Green Bag Campaign
At HCL, we are committed to continually improve the conservation of natural resources, ensure
minimisation of waste & pollutants and comply with applicable legal, regulatory and other
requirements relevant to our products, processes and environment.
HCL ecoSafe is one of our biggest initiatives as part of our drive for a greener tomorrow and an
endeavour to protect the environment, health and safety of all our stakeholders. Under HCL
ecoSafe policy, energy conservation has been a key area of work to reduce power consumption
in products, while employing measures in manufacturing of products to minimise energy
consumption. All HCL products have been incorporated with Green PC features and ACPI mode
for power saving.
In line with our focus on environment protection, HCL’s manufacturing facilities practice
various measures to reduce power consumption by using natural light during daytime, installing
different capacity DG sets that consume optimum amount of diesel as per required load.
We shall remain committed in our focus towards environment protection and sustainability,
moving ahead.
HCL Green Bag Campaign is an initiative taken by the company to dispose of any e-waste in a
100% environment friendly manner. In order to facilitate this we have engaged all our HCL
Touch centres to collect any e-waste the customer wishes to dispose off.
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Awards & accolades:
Strongly vindicating the strengths of our business model and the successful focus of our strategy,
HCL has been the proud recipient of some of the industry’s top awards and recognitions through
the years.
India’s Most Preferred Personal Computer Brand by CNBC AWAAZ Con
Award 2007.
- India's 'No. 1 PC Vendor' consecutively for six years.
-HCL among the Top 3 IT companies for the last 3 years, DQ & IDC, Best Employer Survey,
'Best employer -2005' with Five Star Ratings.
'Top 50 in ET Top 500 Companies' Listings for 2006.
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Top 21 companies in Business Standard 1000 Ranking 2006.
Top 50 Fastest Growing Technology Companies in India & 'Top 500 Fastest
Growing Technology Companies in Asia Pacific' by 'Deloitte & Touche'
'The Most Responsive Company 2005' - IT Hardware Category by The Economic
Times - Avaya Global Connect.
'7th IETE - Corporate Award 2005' for performance excellence in the field of
Computer & Telecommunications Systems
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PRODUCT PARTNERSHIPS:
HCL has always prided itself on its partnership engagements. Partner models are also evolving in
the technology industry. Innovation has extended into the ecosystem and community based
engagements are coming into play. HCL has also enhanced its relationships with partners and is
creating a variety of innovative partnership models, with various approaches to risk-reward
sharing. Some of the notable partner engagements:
1977. Leading position on office. Automation and Laptops in India.
1981. Scripting an era of computing across the Microprocessor.
1985. Strategic relationship that has seen the computer evolve from a
computing device.
2004. Partnering in computing and providing IT Services.
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1996. Dominant position in mobile handset market in India. HCL partnered
with Nokia to distribute their mobile phones in the burgeoning Indian market. Nokia today has
more than 70% market share and the best service network in the country.
JOINT VENTURES:
1991-96. Created the HP brand for computers in India.
1996- 2003. Significant IT Services with quarter billion dollar enterprise
value.
2001-2005. First Indian BPO Global Delivery Centre, currently employing
2000 UK nationals.
2001-2005. HCL partnered with DB to create a large delivery centre at
Bangalore. This centre offers the widest range of Capital Market services.
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2005. First Japan India hi-tech JV for Product Engineering Services.
2006. Industry First “End-to-End” Product Life cycle Solution for OEMs.
STRATEGIC ALLIANCES
1996. Cisco on cutting edge networking technologies in an Industry leading
Risk Reward model. This is the largest development centre for Cisco outside of Cisco, with
1600+ Software Engineers. 47 patents from this centre have been filed by Cisco.
1996- till date. Dominant position in mobile hand set market in India. HCL
partnered with Nokia to distribute their mobile phones in the burgeoning Indian market. Nokia
today has more than 70% market share and the best service network in the country.
2001-2005. HCL set up the first Indian BPO Global Delivery Centre in
Northern Ireland. It currently employees 200 UK nationals.
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2001-2005. HCL partnered with DB to create a large delivery centre at
Bangalore. This centre offers the widest range of Capital Market services.
2005. HCL is working with Boeing for the 787 Dreamliner program. In
addition, across its aerospace practice, HCL works with 20 of the world’s leading aviation
companies.
2006. HCL has set up a centre for IBM which is the First Power PC
architecture design centre outside of IBM. HCL has the license to use the Power PC architecture
to build new products.
2005. HCL has a Joint Venture with NEC, and this is the only one of its kind
between an Indian IT major and a global Japanese conglomerate. Care engineering work in the
area of High-Performance Computing and Grid Computing is the key focus of this JV.
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HCL CDC
EMPOWERING YOU TO BRING OUT THE BEST
As the fountainhead of the most significant pursuit of human mind (IT), HCL strongly believes,
“Only a Leader can transform you into a Leader”. HCL CDC is a formalization of this
experience and credo which has been perfected over three decades.
It is an initiative that enables aspiring individuals to benefit from HCLs longstanding
expertise in the space and become Industry ready IT professionals.
HCL CDC. Dominates the IT space as a leader 58000 gifted professionals, a colossal US
$5.0 billion turnover an international presence in 19 countries, and most impotently, a deep-
rooted commitment to innovate makes it a true technology giant.
As the fountainhead of the most significant pursuit of human mind, HCL believes only a leader
can transform me into a leader HCL CDC. Is an initiative that enables individuals to be benefit
industry ready IT.
Opportunities and beyond:
HCL takes students to the core of IT fundamentals and the most advanced cutting problems. Its
course modules are structured to give me the best of both worlds, academic and hands-on.
Whether anybody are a beginner or a working professional, HCLcdc. Can make a difference to
our learning curve and there by to our curve.
Empowering students to bring out the best:
As the fountainhead of the most significant pursuit of human mind (IT), HCL, strongly
believes “only a leader can transform me into a leader “HCL CDC. Is a formalization of this
experience and credo which has been perfected over three decades?
It is an initiative that enables aspiring individuals to benefit from HCL’s longstanding
expertise in the space and become industry ready IT professionals.
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Competitors of HCL CDC
In domestic market HCL CDC has many competitors. Some small
players also has competition in IT education sector.
Competitors of HCL CDC ...
1.) GT
2.) IIJT
3.) NIIT
4.) IIHT
5.) JET KING
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HCL CDC Advantage:
- HCL HeritEdge
- ISO 9001: 2000 Certification.
- Cutting - Egde coursemare.
- Global Alliances.
- International Recognition.
- Hands – on Training.
- Widespread Network.
- 100% Placement Record.
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Abstract
I joined HCL CDC, Mohali as an intern on 10 June, 2010. I was working in the Marketing
Department of HCL.
Schedule
Visiting all the IT institutes and studying about their products and prices, and marketing
strategies. Identify the concept of visual merchandising and how to make convince the target
group and design the promotional target for the products, which are providing by the Institutes.
Analyse them for getting result which can be helpful in promotion of HCL and make HCL as a
leader among other IT sector...
Timings:
Login time: 9:30 AM
Reporting time: before 8:00 PM
The works assigned to me during Training at HCL (CDC Ltd.)
are:
First week (10th June- 16th June)
• In first week understands the products of HCL CDC
• I registered me as a trainee in HCL.
• I participated in education fair and distributed pamphlets.
SECOND WEEK (17th June-23rd June)
• In second week collect data from different schools and Colleges.
• I gave IIR report to corporate guide.
THIRD WEEK (24th June-30th June)
• Collect the information of HCL CDC compotator products and make a analysis of report.
• prepare synopsis for project.
FOURTH WEEK (1st July- 7th July)
• I went in Mohali Patrika Education fair and council the target audience.
• I send synopsis and weekly report to my faculty guide Mr. Tarun Kumar.
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FIFTH WEEK (8th July- 14th July)
• Prepare an Interim report.
• Analysis the data which was collected by me through different sources.
SIXTH WEEK (15th July- 21st July)
• Meeting with Faculty guide in collage.
• Preparation for Final report.
Survey Research
A survey research is defined as the method of collecting information by asking a set of pre
formulated questions in a predetermined sequence in a structured questionnaire to a sample of
individuals drawn so as to be representative of a defined population. These questionnaires are
administered to an individual or a group of individuals through interviews. Typical survey
objectives involve describing or learning from an ongoing activity by studying the changes in
behavioral patterns of the subjects of interest to the researcher.
Plan for achievingthe same with weekly time lines:
• I have to collect the data from 280 customers (students) in a week.
• I will get fill the form of students those are interested in HCL CDC Hardware, software
networking, courses
• I will try my best to achieve the weekly target and above the target.
Identificationof segments:-
My customer segments are of two types:
I) Technical students (those students they are doing or done Engineering and any
technical courses.).
II) Non technical students (those students they are 12th passed and graduate in any stream
or those are pursuing graduation.
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SWOT ANALYSIS
Strength
1. HCL INFOSYSTEMS LTD. is an advantageous position because of its name in the
Indian as well as in the foreign market.
2. Wide Product range.
3. Strong marketing, production and research & development department.
4. Strong distribution system.
5. Successful indifferent segments of market (local & export).
Weakness
1. Lack of Advertising and Promotional budgets.
2. Lower product differentiation.
3. Too much dependence on local IT dealers.
4. Price of the product is very high as compared to the market leaders in this field.
5. Decreasing service satisfaction level.
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Opportunities
1. Scope to increase the market share.
2. Tap future potential market in semi urban and rural areas.
3. Target younger consumers and build category and brand preferences.
Threats
1. Small players in market are using HCL’s price as a shield to push their product
At lower prices.
2. Most people prefer assembled computers over branded computers.
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FINDINGS AND CONCLUSION:
1.) Firstly, talking about the types of programs being taught at the HCL CDC centre, they are
very much in accordance with the demand of the industry. All these three spheres, that is,
software, hardware and electronics, are in great demand and a lot number of professionals
are needed in all these spheres.
2.) The study of sources of information reveals that HCL CDC has a good word of mouth,
and is also among the top preferred companies in the various colleges and universities.
This is clear from the data interpretation.
3.) The maximum number of respondents opted for either rank 1 or rank 2 in case of
technical specifications. This means that the technical infrastructure of the company is
sound and it can very easily carry on all the training programs.
4.) The course contents of the various programs are also updated and in accordance with the
requirements of the industry. This is clear from the data analysis as 70% of the
respondents opted either for rank 1 or rank 2 in case of course contents.
5.) Economic feasibility of any program is very important so as to carry on with it. The
programs being taught at HCL CDC are very economical in accordance to all the
facilities provided to the students. This is clear from the data, as, as many as 62% of the
respondents feel that all the courses are economical.
6.) Scheduling of the classes, distribution of day-to-day schedule determines whether the
programs are well managed and organized. The satisfaction level in both the cases is high
and we can say that there is proper management of the programs internally. This leads to
greater satisfaction level of the customers, which further leads to good word of mouth.
7.) Overall satisfaction level of the respondents is 52%. This means that there is some reason
due to which they are not that happy. This factor is definitely internal as not many of
them are satisfied with the distribution of day-to-day schedules. Also for 38% of the
respondents, the programs are less economical.
8.) HCL CDCs word of mouth publicity is good at 64%. But it definitely needs to convert at
least 26% not sure into yes.
40. Page 40 of 42
SUGGESTIONS AND POLICY IMPLICATIONS:
1.) Firstly HCL CDC definitely needs to increase its advertisement, as not many people
know about this new institute which is the branch of HCL Infosystems. Awareness
among people is needed and proper guidance must be provided about the purpose of
CDC. Firstly the people need to be educated about CDC , and this needs to be done by
the company first and then comes the word of mouth.
2.) Economic feasibility is the second thing on which they need to work. Some good students
often abandon their studies only due to economical conditions. So, all these programs
need to be made economical so that everyone who is interested can go ahead with them.
3.) To increase word to mouth publicity, HCL CDC needs to take care of proper
management of programs. So as to give students a professional atmosphere they need to
improve their scheduling.
4.) Overall satisfaction level is comparatively less. So after improving all the above factors
the overall satisfaction level will definitely increase and hence word to mouth publicity
will automatically increase.
