The slides that Roberto used to breakdown this week's video of the week during the weekly Mortgage Coach Coaching Call

1. MC Video of the Week Thank you Dustin Hughes

2. What was great? Great opening Great music Amazing visuals Described the process (audience experience) Defines the enemy Showed how the trusted advisor was different (ask questions, MC software)

3. What was great? Amazing transitions Great combination of logic and emotion Monetization The story had a flow

4. Suggestions…. What specifically caused Dave to have a weird felling about Frankie? (besides not knowing how to explain the cost) Go a little deeper in the pain. What did Frankie do (or did not do)? What kind of questions did the trusted advisor ask? Important questions like? (example) Right after Frankie slide, put a stat of % of homebuyers who are disappointed with their lender (if you have it) Clarity (I would add confidence as well) Pre-close (ask questions to create contrast)

6. Totally state-inducer

7. Awesome storytelling

8. You created contrast

9. Phenomenal visuals (10+++++)

10. Love it

11. MC Video of the Week on Facebook www.facebook.com/MortgageCoach Submit your videos on FB Comment about videos on FB

12. New feature for the weekly Coaching Call Presentation & Video Expert Roberto Monaco www.influenceology.com Facebook/influenceology.com