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10 Steps For a Successful Technology Scholarly Project
1. 10 Steps For a Successful
Technology Scholarly Project
Donna M. D'Alessandro, M.D.
donna-dalessandro@uiowa.edu
Educational Informatics
www.educationalinformatics.org
www.slideshare.net/donnadalessandro
Stead Family Department of Pediatrics
University of Iowa Children's Hospital
2. 10 Steps
⢠All of these steps may
not be appropriate for
your project
⢠Specific commercial
applications are ones we
have used in various
projects. There are
certainly others and new
ones being developed all
the time.
⢠Please look at options
and talk with people
about your specific
project and its needs.
3. 1. Planning
⢠Mission - Most important part
⢠Educational construct
⢠How you will carry out mission (2nd
most
important)
⢠Metrics for success
5. 2. Choose a Technology
⢠B. Ebook - easy
⢠Choose platform / format
⢠Kindle [.mobi /.azw /.kf8] (All)
⢠EPUB [.epub] (Android, iOS),
⢠iBooks2 [.ibooks] (iOS)
⢠PDF [.pdf] (All)
⢠Choose authoring tool
⢠Sigil (ePub)
⢠Calibre (convert ePub to Kindle)
⢠iBooks Author (iOS)
⢠C. App â not for the faint of heart
⢠Choose platform â Android vs. iOS
⢠Choose authoring tool â cross platform HTML5 app vs. dedicated app
6. 3. Define a Style
⢠Template should include:
⢠Project name
⢠Graphic use â donât overdue
it
⢠Author of content, affiliation,
credentials
⢠References
⢠Disclosure of site ownership
and sponsorship
⢠Currency of content
⢠Contact information
⢠Copyright information
⢠URL (address)
⢠Disclaimer
⢠Privacy policy
http://cloudx18.deviantart.com/art/Ubuntu-Blogger-
Template-213069745
7. 4. Define Metadata Style
⢠Dublin Core vs. Search Engine Optimization
<title></title>
<meta name="keywords" content="list out a few">
<meta name="description" content="A short description">
<title>GeneralPediatrics.com: The General Pediatrician's View of the
Internet - General Pediatrics | Pediatrics | Paediatrics | Pediatric
Education | Paediatric Education | Free Pediatric Books</title>
<meta name="keywords" content="general pediatrics, pediatrician,
pediatrics, paediatrics, pediatric education, general paediatrics,
paediatrician, free pediatric books, pediatric books">
<meta name="description" content="The General Pediatrician's View of the
Internetâ>
9. 6. How to Create Content in a
Disciplined Manner
⢠Create a schedule and
rigorously follow it
⢠You have to just keep showing
up
⢠Intellectual property licensing -
Creative Commons -
www.creativecommons.org
10. 7. Installing a Search Engine
Google Custom Search Engine
www.google.com/cse/
11. 8. Instrumenting Your Project
to Gather Data
⢠Installing a Web statistics package for Web site
⢠SiteMeter - www.sitemeter.com
⢠Google Analytics - www.google.com/analytics
⢠Utilizing preexisting App Store statistics packages for Ebook / App
⢠Amazon Kindle / Apple iTunes / Google Play
⢠Installing a comment / feedback form (users comments = true peer
review)
⢠This is part of your Metrics for Success (see Step 1)
⢠Remember you are going to need this to improve your work
⢠Document its value to others
12. 9. Publicity and Marketing
⢠Instrument your website/project to take advantage of social media
⢠Feed content to Facebook, Twitter, Instagram, Pinterest, etc.
⢠RSS feed
⢠Submit Web site to
⢠(Consider creating marketing Web site for Ebook / App)
⢠Search engines - google.com, www.bing.com
⢠Internet Archive - www.archive.org
⢠Internet directories - www.dmoz.org
⢠Health sciences directories - www.martindalecenter.com
⢠Health on the Net - www.hon.ch
⢠Add links to related articles in Wikis
⢠www.wikipedia.org, www.wikibooks.org
13. 9. Publicity and Marketing
⢠Index in Open Education Resources repositories
⢠AAMC MedPortal, www.curriki.org, www.e-booksdirectory.com,
www.lemill.net, www.merlot.org, www.oercommons.org,
textbookrevolution.org, wlh.webhost.utexas.edu
⢠Send announcement
⢠groups.google.com (misc.education.medical), groups.yahoo.com,
www.medscape.com, www.sermo.com, Facebook groups, Twitter, society
mailing lists, friends / colleagues
⢠Check search engines for top 100 hits for related terms / keywords
⢠Ask these sites to trade links
⢠Send e-mails to journal reviewers
⢠Professional meetings ~ hand out flyers ~ teach workshops
⢠News Alerts to track your progress - www.google.com/alerts
14. 10. Maintenance, Evaluation
and CQI
⢠Usually most neglected step ~ Why most fail
⢠Evaluation is key - listen to your users
⢠Take the long view - commit to 10 years
⢠Keep it simple stupid! - in terms of design + technology
⢠Always have a backup of the Web site / Ebook / App
⢠Keep a diary from day one
⢠Yearly Maintenance, Evaluation and Quality Improvement
⢠Reconfirm Step 1 - your mission / audience / goals / metrics
⢠Check - links / HTML / accessibility / software compatability
⢠Preserve - archive, print, screen shot
⢠Measure evolving metrics - inbound links, Web statistics,
downloads
⢠Measure Altmetrics - ImpactStory.org
⢠Search for reviews - LexisNexis, Google News Archive, Google
Scholar, Amazon 'Search Inside Books', Google Books
15. References
⢠Michael Lesk. Understanding Digital Libraries, 2nd Edition. 2004
⢠Patrick Lynch, Sarah Horton. Web Style Guide, 2nd Edition, 2001
(www.webstyleguide.com)
⢠Louis Rosenfeld, Peter Morville. Information Architecture for the World
Wide Web, 3rd Edition. 2006
⢠Jakob Nielsen. Designing Web Usability: The Practice of Simplicity.
1999 (www.useit.com)
⢠Jakob Nielsen. Homepage Usability: 50 Web sites Deconstructed. 2001
⢠Jay Conrad Levinson. Guerilla Marketing
⢠Silberg WM, Lundberg GD, Musacchio RA. Assessing, controlling, and
assuring the quality of medical information on the Internet: caveant
lector et viewor-let the reader and viewer beware. JAMA.
1997;277:1244-1245.
⢠Stanford Guidelines for Web Credibility
(credibility.stanford.edu/guidelines)
⢠Modern Language Association Guidelines for Authors of Digital
Resources
(http://www.mla.org/resources/documents/rep_it/web_guidelines)
For project examples and these slides:
www.educationalinformatics.org
www.slideshare.net/donnadalessandro
16. Peer Critique
(modified Step-Back Review)
⢠Get into groups of 3
⢠Each person works on their own project
worksheet for 5 minutes
⢠3 rounds of peer critique
⢠2 minutes - project presentation by 1st
person
⢠May end with ? â social media integration, spec
or general question
⢠4 minutes â peer critique while 1st person
iistens and says nothing and takes notes
⢠Answer question, provide comments, questions
to consider
st