1. AGENDA
How gamification can boost
rejuvenation of tourism
1
Improving tourism infrastructure…
2
Cross advertizing various businesses, developing
common strategies to increase tourism volume …
3
Bringing Modern Technologies, creating new workplaces …

2. From Greene County
Tourism Association report

3. FINANCIAL Goals
(from GC Tourism Association report)

4. http://gamingbusinessreview.com/wp-content/uploads/2012/05/Gamification-in-2012-M2R3.pdf
GAMIFICATION
Gamification is the use of game mechanics and game design techniques in
non-game contexts. Typically gamification applies to non-game applications
and processes, in order to encourage people to adopt them, or to influence
how they are used. Gamification's proponents argue that it works by making
technology more engaging, by encouraging users to engage in desired
behaviors, by showing a path to mastery and autonomy, by helping to solve
problems and being more engaging, and by taking advantage of humans'
psychological predisposition to engage in gaming.

5. Market analysis.
“…M2 Research, an analytics firm in
Encinitas, California, estimates that the “…Zynga, whose games account for $445m
gamification market in 2011 was worth of Facebook's $3.7bn revenue in 2011, to
about $100 million. By 2016, it could create FarmVille figurines with toy firm…”
reach as high as $2.8 billion…”
“… FarmVille cow symbol on Facebook. Zynga, the US
firm behind the game, has a market value of $9.7bn
(£6bn), which may increase after the Hasbro deal…”
“…There is a another very interesting kind of relationship
“formation” going on in MMORPGs. Many MMORPG
gamers play with a romantic partner or a family member. About “…Gamification typically involves applying
16% of male players and 60% of female players play with a game design thinking to non-game applications
romantic partner, and about 25% of male players and 40% of to make them more fun and engaging.
female players play with a family member. Many of these Gamification has been called one of the most
players say that playing together has changed their real-life important trends in technology by several
relationships in unexpected ways…” industry experts. Gamification can potentially be
applied to any industry and almost anything to
create fun and engaging experiences,
converting users into players…”
“…Gamification -
Gaming gets serious…”
http://www.popsci.com/technology/article/2012-01/can-treating-your-life-game-make-you-better-person
http://www.guardian.co.uk/technology/2012/feb/10/farmville-zygna-hasbro-deal-facebook
http://www.nickyee.com/daedalus/gateway_playtogether.html
http://gamification.org/wiki/Gamification
http://www.deloitte.com/view/en_US/us/Services/consulting/technology-consulting/49ec911905f25310VgnVCM3000001c56f00aRCRD.htm
http://gamify.com/gamification
http://gamingbusinessreview.com/wp-content/uploads/2012/05/Gamification-in-2012-M2R3.pdf
http://blogs.wsj.com/venturecapital/2012/05/30/as-gamification-trend-grows-badgeville-banks-25m/
http://www.slideshare.net/wandameloni/gamification-in-2012-trends-in-consumer-and-enterprise-markets-13453048

6. Adaptation

7. http://www.businesstravelnews.com/Travel-Management/Gamification-In-Travel-Management--Is-This-The-Next-New-Thing-To-Drive-Compliance-/?a=proc

8. /
http://www.tnooz.com/2011/11/08/news/gamification-trend-to-take-hold-in-travel

9. How do we start
1 Present “Gamification” concept to county departments
Create focus group and get research budget 2
3 Discuss possibilities with developers of Great Wolf, Friar Tuck and other potential
investors.
Setup direct connections with major game development companies and
social networks
4
5 Involve students into research and get ideas from youth
Populize ideas between gaming community, businesses and create suggestions bank. 6
7 Design Greene County main character and write general story line
Contact Retail businesses, design souveniers, clothing specific to GC
character
8

10. Help needed from many agencies
1 3 5
Legislature
Tourism Chamber of
Association Commerce
2 4 6
IDA Economical Resorts and Students, Stores
Development Restaurant Owners,
Association Manufacturers,
and volunteers

11. Few of our Ideas
$
Resorts GC Character
Treasure Hunt Game Incentives
• New and redesigned
• Online/Offline Game • Unified character, • Game items and
Anchor Resorts
designed to be common for design bonuses from retail
specializing in new
educational and fun. schemes, souveniers, purchuses
Computer Gaming
• Linked to modern cell events, games and
presentations, • Game developers
phone tracking and more…
attractions, developers bonuses, prizes, etc
stands having gaming terminals • Stories about character
• CC rewards appliable to
in various host locations linked to historical events
• Hosting various online games
and magical scenarios.
conferences, social
network “neighbors”,
“alliances members”, etc.
• Offline stands for online
games
Those are just a few ideas on possible Gamification in Greene County. With a proper budget,
companies specializing in Gamification could be contacted and develop more specific ideas

12. Resort
(like Friar Tuck or Great Wolf)
Welcome to the world of Magic ..
• Our idea is to combine futuristic
and magical style in resort
decorations and style
• Resort should consist of around
400 efficiency studios rooms and 2-
3 bedroom units for families
• Resort ammenities should include
water, indoor and outdoor
attractions, conference rooms and
show stage.
• Very important future is to have
high speed fiber optic lines
What is the Gimmic? available.
• Today we live in the Computer World… Therefore we • Additional space required for show
would targe ALL computer population as a clientelle. Local rooms of various Game Developers
or from other Countries. Children playing Wizard or stands.
grandmas playing Farmville….

13. Why not in GC?

14. Greene County Character and
Story Line
• We’d like to propose to
develop common Greene
County character, which will be
used in story lines, souveniers,
shows, events, design
elements, online games, etc
• As an example, we could use
Green Elf as main figure
• Story line could be in magical
style
• Character could be a helper in
Treasure hunt game, image on
CC cards, promo items.
• Various events like
“Mister/Misses Elf”, shows, etc
• Other examples: Rip Van Wincle, leprecon,
gnome

15. Play & Stay with Us
Welcome to our new Gaming Resorts of Greene County
Join Us…
Date Time
Year round Day and Night
Location
All resorts

16. Clientele
Conference spaces Arcade rooms and shows
• Equipped for Games • Attracting visitors or area Midweek Specials for
presentations, social hotels from ski areas and Locals, local events on
networking meetings, camps for night weekends
contests and world entertainment • Weddings, banquets,
competitions birtday Parties, various
• Virtual hunting, fishing,
• Stands are designed and gallograms, laser tag wars events
provided by various games • Local tournaments
developers. New • Offline stands for popular
technologies previews and online games. Like • Educational shows.
sales. Maqiquest.

17. Where Revenue will
come from?
Revenue
• All age groups. Today’s gamer is a
person 3-70 years old.
• Local and worldwide tourists.
Gaming is International. Social
media uniting people from all over
the world.
• Tourists staying in base hotel, from
surounding area accomodations,
local population.

18. Credit Card Rewards
Get Discount Get rewards points
in Local stores
Apply points to Use labels with
favorite Games rewards codes on
retail products
Greene County Bank could be a participant of Gaming Rewards.

19. Treasure Hunt
Tourism Game
• Educational.
• Fun for all ages
• Sponsored rewards
• GPS phones techology

20. Seasons – Year Round
Great benefits of Greene County is
location
• Skiing Mountains
• Hunting Forests
• Fishing Lakes and River
• Farming multiple Farms
• Camping Woods, Lakes
campgrounds
• Hiking, Biking, Riding, Cycling,….
Let’s fLip some pages
and move into the
future !

21. Welcome to the World of Gamers !
Our Goal is to combine resources of different agencies,
put many heads together and come up with something,
which would change outlook of travel industry.
Developers are looking for ideas, people with ideas are
looking for funds. We hope that by popularizing If you are interested in development of this project
Gamification concepts, we will be able to connect dots and participate in it, please contact Vitaliy Bobkov at
and create something new and attractive for today’s 518-678-9643 or email to drvit@mhcable.com
travelers.