7. CLASSIC MEDIA WEBSITE. CRISIS !!!! 2007 A – Ads : The print to web conversion for advertiser is low : when a classic print advertiser spent 100, it spend only 10 on the web. B – Classic Ads display is not enough. C –Online information is free .
8. WHAT WE NEEDED ? Need to be fast Need stability and simplicity Need to be LOW COST
9. 11 WEBSITES WITH DRUPAL IN 18 MONTHS Test phase with Magazine Website ( 1’000’000 pages views) Femina.ch LesQuotidiennes.com Dec 07 May 08 NashaGazeta.ch Industrial phase with Edipresse Media Website (30’000’000 pages views) Tdg.ch 24heures.ch Lematin.ch Terreetnature.ch Bilan.ch Jun 08 May 09 + 3 others website
21. FOCUS ON MOBILITY PROJECT .. WHAT SERVICES DO YOU BRING WITH YOUR CONTENT ? A journalist write a story about the montreux jazz festival Drupal have a list a event(s) linked to mobility problem (readers want to go the Montreux Jazz Festival) (we use only taxonomy)
22. READERS READING THE ARTICLE CAN GO TO MONTREUX IN TRAIN, PLANE ? , CAR FORM(s) HERE TO GO WITH Swiss RailWays WE WILL CONTACT Geneva airport
23. AND ? In 2008 we were loosing with bad technology approach, bad organization and lack of commercial’s imagination some millions of dollars with 4 websites and 15 millions of page view by month In 2010 we will have benefits with 12 websites and 32 millions of pages views
24. TO CONTACT ME FOR MORE INFORMATION PIERRE JEAN DUVIVIER head of webfactory Digital & Business Development [email_address]