This is the presentation on Perception

1. PERCEPTION Saurabh Daga Santosh Anand.M

2. “WE DON’T SEE THINGS AS THEY ARE, WE SEE THINGS AS WE ARE ”

3. INTRODUCTION Perception is the process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.

4. Contd…. Perception is the process of attaining awareness or understanding of sensory information

5. ORGIN The word comes from the Latin words perceptio, percipio, and means "receiving, collecting, action of taking possession, apprehension with the mind or senses”.

7. Why Perception? People’s behavior is based on their perception of what reality is, and not reality itself.

8. PERCEPTUAL PROCESS Sensation Selection Organization Translation

9. Selecting Stimuli External factors : Nature, Location,Size,contrast, Movement,repetition,similarity Internal factors : Learning, needs,age,Interest, Receiving Stimuli (External & Internal) Interpreting Attribution ,Stereotyping, Halo Effect, Projection Organizing Figure Background , Perceptual Grouping ( similarity, proximity, closure, continuity) Response Covert: Attitudes , Motivation, Feeling Overt: Behavior 9 Perceptual Process

10. Factors affecting Perception A number of factors operate to shape and sometimes distort perception. The factors reside under the characteristics of the: Perceiver Target Situation

12. Motives

13. Interests

14. Experience

16. Work setting

18. Motion

19. Sounds

20. Size

21. Background

22. Proximity

24. Certain factors are considered to be important contributors on assembling, organizing and categorizing information in the human brain. These are

25. Figure ground

28. It is very basic in nature and largely it seems to be inborn.

29. Some factors underlying grouping are -continuity -closure -proximity -similarity

30. Attribution Theory An attempt to determine whether an Individual’s behavior is internally or externally caused. Internal – Under Personal Control External – Forced him to do. Determining Factors Distinctiveness Consensus Consistency

31. Observation Interpretation Attribution of Cause high low high low high low

32. Consistency Does this person behave in this same manner at other times ? Distinctiveness Does this person behave in this manner in other situation Consensus Do other person Behave in the Same manner? Yes High Consistency No Low Consistency No Low Consensus Yes High Consensus Internal Attribution YES Low Distinctiveness NO High Distinctiveness External Attribution

33. Shortcuts to Judge Others Selective Perception Halo Effect Contrast Effects Stereotyping

34. “If the DOORS OF PERCEPTION are cleansed everything would appear as it is infinite…..” -William Blake

35. REFERENCES ORGANIZATIONAL BEHAVIOR- Stephen. P. Robbins Wikipedia - en.wikipedia.org