2. IGNITE YOUR HEALTH
Health Crisis
People have never been sicker.
“For the first time in the history of man,
children born after the year 2000 are not
expected to live as long as their parents.”
Centers for Disease Control 2009
3. IGNITE YOUR HEALTH
“The United States is experiencing an unsustainable
disease burden – 130 million people today suffer from
chronic illnesses. We spend over $2 trillion a year – about
16 percent of our gross domestic product – on health
care. The vast majority of our health care dollars are spent
treating chronic disease.”
Dr. Richard H. Carmona, MD
17th Surgeon General of the United States
Almanac of Chronic Disease, 2008 Edition
4. IGNITE YOUR HEALTH
“Overwhelming evidence from a variety of sources, including
epidemiological, prospective cohort, and intervention studies,
links most chronic diseases seen in the world today to
physical inactivity and inappropriate diet consumption.”
Roberts CK, et al. Effects of exercise & diet on chronic
disease. Journal Applied Physiology 2005; 98: 3-30
“You don’t GET sick… You DO sick.”
5. IGNITE YOUR HEALTH
Chronic disease is NOT caused by:
Bad Genes
Bad Germs
Bad Luck
James Chestnut
Bad Info Bad Choices Bad Habits
It is Caused by Lifestyle.
7. The Problem is Confusion
People don’t know…
What to change or
How to change
We solve this.
IGNITE YOUR HEALTH
8. IGNITE YOUR HEALTH
The Solution
A web-based lifestyle solution that changes
the course of health by changing behavior:
how people eat, move and think.
• “WHAT” to change: The best tested information
• “HOW” to change: Social Influence Technology
“People don’t just need the
right information -
they need transformation.”
9. Your HEALTH is your BONFIRE.
It is the source of your heat, your light, your energy…
The way that you EAT is your FUEL
The way that you MOVE is your AIR
The way that you THINK is your SPARK…
When these 3 elements come together….FIRE!
10. IGNITE YOUR HEALTH
The Bonfire Program
• 20 thousand patient experience:
WHAT to do / HOW to get them to do it
•A FREE web-based delivery system based on
these specific recommendations
(equation for health)
11. IGNITE YOUR HEALTH
The Bonfire Program
• Hundreds of Paleo-Correct / Primal Recipes
• Hundreds of Functional Movements and Workouts
•Daily Journaling Exercises and Resources
•Social Health and Supportive Community of like-
minded, goal-oriented individuals: The Tribe
