The document discusses augmented reality and its potential applications. It describes augmented reality as overlaying digital information on the real world. Examples mentioned include using AR for remote assistance, discrepancy checks between CAD models and real objects, and interactive shopping experiences. The document suggests AR will further integrate the digital and physical worlds, with mobile devices serving as a link between the two.

1. Using Augmented Reality to change the
Business
Dan Romescu
AugmentedCi7zen.org
dromescu@googlemail.com
@dromescu
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2. What is Augmented Reality?
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3. It’s really an old idea
Think “Terminator vision”
Think “Terminator vision”
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4. AR put really Hardware on your Head 
Call this “head’s up” augmented reality.2011
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5. Visual Augmented Reality explained
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6. Bringing down all the resources of
the internet out of cyberspace and
into ubiquitous reality
Mobile phones are like the billion roofing nails that tie the cloud down to earth.
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Flickr: c@rljone
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7. ITChillOut 2011
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8. Augmented Reality – Vision Domain
Computer vision: 3D reconstruc7on and
object recogni7on/tracking
Sensor fusion: (body) mo7on tracking
and ac7vity recogni7on
Visualiza=on and rendering:
realis7c rendering, visualiza7on and
interac7on
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9. Virtual and Augmented Reality
• Comparing real and • Training of • On-the-field assistance
virtual prototypes maintenance and
production tasks • Virtual animated
• isualising simulation
V handbooks
data in real • Better understanding
environment through in-situ • Higher quality / higher
visualisation response time
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© 2003, Fraunhofer IGD 9 Buzias 24-26 Iunie

10. Technology: video‐based tracking
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11. Animated Augmented Reality Marker with Kinect
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12. Remote Expert: Communica7on and
scribbling over the video image
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13. Augmented Vision: Discrepancy Check
• The CAD data does NOT fit with the real
object/factory anymore
?
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14. Discrepancy Check
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15. Crash test – Car door
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16. From Brain Activity to
Thoughts Command Helmet
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17. Exoskeleton
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18. HULC
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19. MIT Kindergarten Project
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20. ITChillOut 2011
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21. Design implica=ons
• Assume connec7vity is always on
• Except when there are glitches
• Except for caching, storing anything
locally is dumb
• The cloud is the computer
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22. Smart Shopper
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23. “Amazon declares war on
retailers”
Shop savvy, Amazon mobile app etc: these are a Retailers worst nightmare
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24. Find ‐> Track ‐> Buy
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25. Thank you!
@dromescu
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26. Eastern Europe Mobile Monday Developer
Summit
@ 26‐28.09 Bucharest
hcp://www.mobilemondaysummit.com/
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