The document discusses strategic competitiveness and strategic planning. It provides details on:
- The four steps of strategic planning: environmental scanning, strategy formulation, strategy implementation, and evaluation and control.
- Environmental scanning involves analyzing internal strengths/weaknesses and external opportunities/threats through a SWOT analysis.
- Strategy formulation includes developing growth strategies like horizontal integration, diversification, and vertical integration as well as competitive business strategies.
- Strategy implementation requires properly communicating goals, assembling project teams, and working out operational details.
1. Telecommunications Management Dr. Nurhizam Safie Bin Mohd Satar Dean, School of ICT, Asia e University Kuala Lumpur, Malaysia [email_address] [email_address]
2. Lecture 01 and 02: Foundations of Strategic Competitiveness
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Hinweis der Redaktion
Introduce myself – MCMC . Committee for Spectrum Research Group – public university in Malaysia
Telecommunication Act 1996 Technology- VOIP Social –download music – RIAA
Horizontal – macdonald or multiple system operator of cable TV Diversified – engineering, oil and gas, hospitality mgt, tourism, flight Emphasize on importance of owning most of all of a company’s operational phases. The goal is to create internal synergy and efficiency between a company’s various operating division, Walt Disney, Time Warner and News Corporation Introduce new S & P New mktg an promotion strategy Acquisition of a company Reorganise the company Enter new foreign market
![Telecommunications Management Dr. Nurhizam Safie Bin Mohd Satar Dean, School of ICT, Asia e University Kuala Lumpur, Malaysia [email_address] [email_address]](https://image.slidesharecdn.com/competitivestrategy-091223212056-phpapp02/85/Foundations-of-Strategic-Competitiveness-1-320.jpg)
