1) Video conferencing and live streaming have become increasingly popular ways to hold virtual events and conferences during the pandemic. 2) Choosing the right platform is important and depends on factors like the target audience, desired features, and cost. Integrating live streaming into social media can help maximize reach but requires the right tools. 3) After trying different options like Facebook Live, YouTube, OBS, and XSplit, the speaker found Zoom to be the most robust platform that met their needs for webinars, while also using YouTube for its unrestricted streaming capabilities.

1. Video Conferencing & Social Media
Dr Nitesh Jain
Endoscopic, Laparoscopic & Robotic Urologist
Apollo Hospital (Main), Chennai (India)
www.urocarechennai.com
+919445561466
drniteshjain@yahoo.com

2. Disclaimer
• I am not an IT expert
• Views are my own
• No conflict of interest with anyone

3. Even world leaders are not spared …!

7. Whether it needed a pandemic for another
Pandemic of Webinar ?
• 1980 – Real time text messaging and chats
• 1995 - LiveShare , Screen Sharing
• 1996 - Public web conference ,
NetMeeting from Microsoft, Internet
Explorer 3.0
• 1996 - Xerox PARC , Audience polling, Chat
& participation of attendee as presenter
• 1999 - WebEx , webinar for 1,000
simultaneously

8. Webinar in Urology
• #ULTOE started way before
pandemic
• Peaked in Lockdown
• Many major association
followed

9. Early Journey was not Easy …

10. Had Technical Glitches, was reshoot and shared as google Drive Link –
Thanks to Our Speakers

11. USICON 2020 Kochi – Talk on Impact of FB in Clinical
Practise

13. Virtual will be the new Norm …

14. Why we don’t do Webinar but Live Streaming..!

15. How do we decide ?
Audience
Reach
Goals

16. Webinar are best when …
• Want to keep the event private
• Don’t want your content to be
immortal
• Paid services / Contents or
Tutorials
• Copyright issue
• CME points
• Certificate of Participation
• Small group

17. So when do you
need help of Social
Media ?

18. #Maximize Exposure
• Maximum Reach
• Existing Viewers
• Easy shareability

19. #Social Media Impact
• FB and YouTube – Largest viewers
based
• It’s the place where people are
• Advertisement – Better reach
than Email & Text msg
• What’s app – Closed Group,
Restricted no
• Event handles like @reminder
and @docmeetings

20. #Innovation in Live Streaming
• Most effective – Business,
Marketing and Communication tool
• Major features are added frequently
• More excitement
• Live Cricket Match versus
Highlights

21. #Engaging Audience
• Big difference - Live audience v/s Captive attendees of Webinar
• Audience
• Shareability
• Invite
• #ULTOE doubling time < 6 month after live streaming

22. #Video Marketing in Live Streaming
• Unknown benefit – SEO
• Live viewers is equal to video view
• Every minute watched adding to overall watch time of recorded video
• Audience retention and viewership is one of the most important YouTube Algorithm
• If streamed to a website can generate organic traffic

23. #Excitement for Streaming
• Easy Push Notification once Live
• Don’t have to search for the link
• Feedback are more authentic
• Viewers are more glued

24. #Live Streaming is free
• Webinar services are premium
• Adds premium features such as exclusivity
to your invitation list
• Live streaming is free
• Endless possibilities for public facing events

25. #Removing the Barrier
• Downloading a new application
• Facebook and YouTube are
most familiar network

26. #Production Value
• On demand video
• Useful as viewers are from
different time zone
• Your reach can be global
• Integrating the question in Live
session makes viewers feel they
are also involved

27. Going Native

28. #ULTOE Started with Inbuilt FB live
• Either face or Screen not both
• Need to make the choice at the start
• Cannot toggle in between
• Needed lot of training
• Speakers need compulsory FB account

29. YouTube Live
• No Screen Sharing
• PPT presentation cannot be
done
• Difficult to form a thread and
have multiple speakers
• Cannot form a closed
community
• Live can be done with
webcam but via mobile needs
minimum 1000 subscriber

30. Learning from Mistakes…
• Taking a leaf from the feedbacks…

31. Scarf are not Ideal mask so, is the
integrated live …!
• Face touch is lost
• Needs lot of rehearsals
• Coordination if Multiple speakers involved
• Many speakers are not well versed with
FB, Needed account
• YouTube - does not allow screen sharing
options

32. Are you happy downloading an extra Platform
for a webinar ?
• Each uses data
• Space in your mobile
• Like one nation one ration card
its better to have All urology
Conference one Platform
• Needed training to use it as well

33. Team #ULTOE was formed
Dr Nitesh Jain, Chennai
Dr Anil Takvani, Junagadh
Dr Tanuj Paul Bhatia, Faridabad
Dr Aditya K Sharma, Lucknow
Dr Rahul Yadav, Lucknow

35. Let us understand….
Why Marriage was necessary ?

36. Why we need to Amalgamate with Social Media ?
• Downloading a new platform
• Understanding a new platform
both for the Panelist and
Attendees
• Advertising
• Creating an audience
• Managing both panelist and
attendees
• Different time zone
• On demand view
•Cost

37. Than why do you need to integrate …!
• To reach wider base
• More cost effective
• More people are active on FB or YouTube
• Whatever is streamed is stored for ever unless deleted
• Can be viewed at leisure
• Any one in the group can view it, need not download separate platforms
• Instant notification at time of Live – Auto Reminder
• Managing only the panelist in the audience is easier than entire audience

39. OBS – Even PG did Great Job

40. OBS – Large bandwidth, Good Internet, Lag time

41. Xsplit - Failed to Save and entire Session was Lost

42. Google ….
• Needed a platform which is cheap
• Easily adaptable
• Can be integrated with Social Media – Did not want loose our strength
• Need not down load a separate tool
• Need not hop from one presenter to other
• Minimal Lag

43. How to choose a platform ?

44. What do you want to accomplish ?
• Where is your target audience ?
• Do they have different time zone ?
• Which platform is most user friendly, and
serves your purpose ?
• Is the platform safe enough ?
• Does it have the basic features of screen
share, PIP , Chat box ?
•Cost factor

45. #Driving Action
• Speakers – Video
Conferencing
• Speakers hates getting
disturbed
• Audience Loves Social
Media
• Audience hates
downloading app

46. What platform offers ?
• Schedule a meeting
• PPT, Screen Share, Video
• Invite
• Hold a meeting
• Attendes
• Q & A
• Two way interactions
• Live Poll
• Recording

47. Understanding a new platform both for the Panelist and Attendees

49. Social Media Features
• User Account
• Profile Pages
• Friends, Followers and Group, Hashtag
• Newsfeed
• Personalization
• Notification
• Information Updating, Saving or Posting
• Like and Comment tab
• Review, Rating or Voting

50. Comparison

51. ezTalks
• Cheaper than other competitors
• Same features
• Ease of use

52. Why we switched
over to zoom
• Hell breaks at crucial step
• Better, robust platform
• Test run – Before adoption

53. Zoom … Version
• Basic Version
• Audience on SM
• Only for Faculty
• Decreases
disturbances
• Annotation
• Less burden for the
Host

54. Virtual Conference with Multiple Hall Can be
created …

55. Online Polls
• Can easily be created on a
separate thread
• If need to incorporate in SM
than need different apps
• Majority of the
videoconferencing app
allows Poll by the captive
audience

56. Why we needed YouTube as well…?
• Artificial intelligence is crude
• All Genitalia image Flagged
• Birth of YouTube Ultoefb
Channel
• Streaming was better with
no censorship provided we
kept the video for > 18 yrs

57. Videoconferencing App as Restreaming App
• Basic features
• Stream to One platform
• Layout
• Highlighting the comment on screen
• Switching multiple cameras and microphone

59. Multicasting
• Several apps – Restream,
Switchboard Live, Manycam
• Multiple platform at same time
• Advantage- wider reach

60. Not everyone is Expert in Multitasking …
• Disadvantage
• Moderation
• Questions
• Voice and Video quality can be
affected
• Out of sequence delivery may occur

61. Hardware Based Tools
• High end dedicated tools
• More features
• HDMI and USB inputs
• Multiple and High Definition cameras
• Switchover
• Eg Mevo, Epiphan Webcaster

62. Ideal Platform
• Single Unified Platform, with single Layout
• Share Presentation seamlessly
• Multiple screen Sharing
• Chat and take up live questions one to one
• Time check
• Create poll and quizzes
• Multiple talk at same time like Subspecialty
meet
• Issue certificates and CME points
• Paid services
• Reach wider Preexisting audience

63. You Can have your Nap without being
Observed… This privilege can only be
there in Virtual World…

65. RMTP or API
• RMTP - Real-Time Messaging Protocol
• Similar to website Protocol ”http”
• Video stream is encrypted
• Stream URL or Key
• Cannot create Live Video post
• Comments from the platform
• Compatibility issue
• Abode is planning to remove it by end of 2020
• API - Application Programming Interface
• Facebook , YouTube
• Live video can be schedule, edited and Deleted
• Can retrieve comments
• Better control