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Introduction
Dr. Marquita Byrd
Communication Studies San Jose State University
This is a partial face of the world.
 Most people take communication for granted
 Overly simplistic understanding
 Very Complex
 Communication is a risky business
 Multicultural is even more risky
different experiences shaped by
various demographics and cultures
Multicultural Nation
A Nation of communities
A community of communities
 Why Study?
1. Become acquainted with self and
“stranger” at home
2. Oppression, no matter what the
basis, is still oppression and we
have all experienced it
3. Multicultural permeates every
aspect of our lives---family
work, social and political
National Identity in Crisis
How should we describe ourselves?
 Melting Pot
 Smorgasbord
 Mosaic
 River System
 Creation and sharing of meaning
 Between and among mainstream and
tributary groups
 Within the same geopolitical system
 Different from the mainstream: exert historical,
social, economic, and/or political influence on the
whole
 Racial
 Ethnic
 Religious
 Gender
 Sexual Orientation
 Class
 Age
 Ability
 Physical territory, land, geography occupied
by people connected by one governing body
or political system
 Common territory
 Common language
 Shared group identity
 Understand interrelatedness
 Compete for same resources
 Shared economic system
 Same government
Browning and Graying
People of Colour and Aging
Rough Breakdown
 World Demographics
 7 million+
 African Descent 22%
 Euro Descent 23%
 Asian Descent 55%
 China and India each over
 1billion
 African Americans 12.5 %
 Asian-Pacific Islanders 6%
 Europeans 69%
 Hispanics 12.9%
 Native1%
2050
 AA 15%
 AP 08%
 Euro 53%
 His 25%
 Native 1%
 Gender 51% female 49% male
 Children 15-20%
 Gay and lesbian 20
 Disabled 20%
 Seniors(65+) 14%
 Government
 Military
 Education
 Medical
 Social Services
 Judicial/Criminal
 Media
 Technology
Are you Ready!

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Intro to Multicultural Communication

  • 1. Introduction Dr. Marquita Byrd Communication Studies San Jose State University
  • 2. This is a partial face of the world.
  • 3.  Most people take communication for granted  Overly simplistic understanding  Very Complex  Communication is a risky business  Multicultural is even more risky different experiences shaped by various demographics and cultures
  • 4. Multicultural Nation A Nation of communities A community of communities  Why Study? 1. Become acquainted with self and “stranger” at home 2. Oppression, no matter what the basis, is still oppression and we have all experienced it 3. Multicultural permeates every aspect of our lives---family work, social and political
  • 5. National Identity in Crisis How should we describe ourselves?  Melting Pot  Smorgasbord  Mosaic  River System
  • 6.  Creation and sharing of meaning  Between and among mainstream and tributary groups  Within the same geopolitical system
  • 7.  Different from the mainstream: exert historical, social, economic, and/or political influence on the whole  Racial  Ethnic  Religious  Gender  Sexual Orientation  Class  Age  Ability
  • 8.  Physical territory, land, geography occupied by people connected by one governing body or political system  Common territory  Common language  Shared group identity  Understand interrelatedness  Compete for same resources  Shared economic system  Same government
  • 9. Browning and Graying People of Colour and Aging
  • 10. Rough Breakdown  World Demographics  7 million+  African Descent 22%  Euro Descent 23%  Asian Descent 55%  China and India each over  1billion
  • 11.  African Americans 12.5 %  Asian-Pacific Islanders 6%  Europeans 69%  Hispanics 12.9%  Native1% 2050  AA 15%  AP 08%  Euro 53%  His 25%  Native 1%
  • 12.  Gender 51% female 49% male  Children 15-20%  Gay and lesbian 20  Disabled 20%  Seniors(65+) 14%
  • 13.  Government  Military  Education  Medical  Social Services  Judicial/Criminal  Media  Technology Are you Ready!