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OUR PLAN TO MAKE LAZAROS GROWTH SELF SUSTAINED HAS FOUR PHASES
Validation &
Adjustment
Early
scale-up
• Recruitment of
validation sources
(public – institutions)
• Feedback gathering
• App adjustment
• Legal & Regulatory
• Massive promotion
• Direct to users
(adwords, social
media)
• Advocacy
institutions
• Donations campaign
development
• App adjustments for
donations
• Donations strategy
implementation
Donation
model
Concept development
• Concept definition
• Early validation
• App development
• NGO formalization
• Funding search
1 Yr
1 Yr
2 Yr
1 Yr
Today
100-250 K users
350-500 K users
1-5 K users
EVEN WITHOUT INSTITUTIONAL DONATIONS, WE BELIEVE OUR PROJECTED
BASE OF USERS CAN SUSTAIN THE PLATFORM
Number of users per
year
% of users making a
donation
Expected annual
donation per user
Expected annual
donations income
X X =
Annual platform
costs
300-500 K 5 – 7% 5–10 USD 75–350 k USD
60–150 k USD

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4 phases plan

  • 1. OUR PLAN TO MAKE LAZAROS GROWTH SELF SUSTAINED HAS FOUR PHASES Validation & Adjustment Early scale-up • Recruitment of validation sources (public – institutions) • Feedback gathering • App adjustment • Legal & Regulatory • Massive promotion • Direct to users (adwords, social media) • Advocacy institutions • Donations campaign development • App adjustments for donations • Donations strategy implementation Donation model Concept development • Concept definition • Early validation • App development • NGO formalization • Funding search 1 Yr 1 Yr 2 Yr 1 Yr Today 100-250 K users 350-500 K users 1-5 K users
  • 2. EVEN WITHOUT INSTITUTIONAL DONATIONS, WE BELIEVE OUR PROJECTED BASE OF USERS CAN SUSTAIN THE PLATFORM Number of users per year % of users making a donation Expected annual donation per user Expected annual donations income X X = Annual platform costs 300-500 K 5 – 7% 5–10 USD 75–350 k USD 60–150 k USD