Drawing from findings of a survey conducted by Dr. Leanna Wolfe and funded by Avid Media, the owner of the Ashley Madison website, recent trends towards increased openness about anal sex are dissected. Ultimately an interest in anal play among married heterosexuals is not a significant motivator towards cheating. Non-kink identified respondents engaged in anal pleasuring on average a couple of times a year.

1. Leanna Wolfe, Ph.D.
Institute for Advanced Study of Human Sexuality
Presentation to:
Society for the Scientific Study of Sexuality
April 22, 2012

2.  Internet Survey - “Sex and Relationship Happiness Survey”
 Survey Monkey Software
 August 23, 2010 - May 8, 2011
 Avid Media: March 31 – May 8, 2011
 6970 – Total Respondents
 79% Completed Survey (n. 5508)
› 86.8% Ashley Madison (n. 4,785)
› 10.2% Other Sources (n. 957)
 Dr. Leanna Wolfe, Facebook, Twitter, Ask Isadora, SSSS List, Poly Lists
› 3% Kink Sources (n. 166)
 Fet Life & Pucker Up
 Sponsored by Avid Media
 Ashley Madison, Cougar Life, Swappernet, Established Men
IRB: Institute for Advanced Study of Human Sexuality

3.  People Who Engage Sexual Topics on the
Internet
Males 63.4% n. 3629
Females 36.3% n. 2082
Transgender .3% n. 17

6.  Age: 40-59
 94.4% Heterosexual
 77.6 % Married
› Average: 20 - 25 years (16.3 %)
› 46% between 14 - 30 years
 50.4% not happy in current relationship
 61.2% have one or more outside lovers

8.  Age: 35 – 49
 84.8% Heterosexual /12. 4% Bisexual
 69.3% Married
› Average 20 - 25 years (11.9%)
› 32.9 % between 14 - 30 years
 59.8% not happy in current relationship
 64.6% have one or more outside lovers

11.  Anal Intercourse
 Finger insertion
 Anilingus (tongue stimulation)
 Insertion of a Butt/Anal Plug
 Vibrator Insertion
 Penetration with Dildo/Strap On
 Fisting

12. The Greeks, 510 BC

13. Les Sonnetts Luxurieux (1892) de Pietro Aretino
By French Painter Edouard-Henri (Paul) Avril

14. The Romans
Hadrian (penetrator) and Antinous (receiver)

15. The Japanese
(16th c. Shunga Print)

16. Contemporary Heterosexuals

17. Contemporary Lesbians

18. Heterosexuals
 1992 (Center for Disease Control)
› 26% Men; 20% Women
 2005 (Center for Disease Control)
› 40% Men; 35% Women
Gay Men
 8% (1914, Magnus Hirschfeld)
 15% (1950s, British Study)
 80% (1994, Laumann)

19.  All Males – 43.9% (n. 1963)
 All Females – 54.1% (n. 1077)
 Transgenders – 82.4% (n. 14)
 Modal Males – 43.7% (n. 902)
 Modal Females – 56.2% (n. 635)
 Younger (18-34) – 49.2% (n. 626)
› 28% of respondents 18-22 do it to avoid pregnancy
 Mid-Life (35-49) – 49.9% (n. 1407)
 Older (50-80+) – 41.9% (n. 589)

28. Yes
Open to try
No
36.8
28.1
35.1
35.6
11.9
52.5
35.4
24.3
40.3
33.5
23.5
43
Total
Ashley Madison
Modal Females
Modal Males

33.  Heterosexual Anal Play is on the Rise
› 50% of those under 44 participate
› Caucasians, Hispanics and Mixed Ethnicities most likely to
engage
 Finger Penetration & Anal Intercourse Most common
 Exciting most picked reason
› “Hot” and “Very Intimate” picked by Kinky people
 Frequency
› 50% do it several times/year or rarely
› 65% of Kinky people do it at least monthly
 Extra-pair reasons
› Explore with new lover - 59%
› Home partner not interested – 57%