The document discusses improving the candidate experience in recruiting. It defines the candidate experience as beginning with researching the company and jobs, continuing through interactions during the recruiting process, and ending with the lasting memory of the total experience. Negative impacts of a bad candidate experience include damage to employer brand, higher costs, and loss of quality candidates. The document recommends several actions to improve the candidate experience such as setting clear goals, identifying problem areas, using technology to streamline processes, and treating candidates like customers due to their significant time investments in applications.