2. Q: What are you doing on the internets?
A: Just toolin‘ around.
3. David Armano,
Harvard Business Review
While social media schizophrenia (the
overload of multiple social profiles) is
nothing new to tech mavens, it will
become something that more and more
"average" users experience as they
tweet, Facebook, G-mail, chat, Skype,
BBM, SMS, and Tumble their way
across the social web. While many mavens have adopted
ways to manage and cope, average users may find
themselves at the beginning of the curve in need of a 12-
step social identity program. This may lead to increased
demand from typical participants to have a more integrated
and simplified social graph and an opportunity for
platforms and companies alike to meet this demand.
