The document discusses macro trends influencing design goals, including economic transformation towards new working and upper classes, eco-friendly focus on sustainability and recyclability, and preference for neutral colors. It also outlines design goals of classic iconic forms, material-rich finishes, mobility enabling small sizes, and simple integrated experiences.

1. MACRO TRENDS & DESIGN GOALS hp industrial design | design confidential

2. ECONOMIC TRANSFORMATION ECO FRIENDLY NEUTRAL ON COLOR GOING SPACES MACRO TRENDS hp industrial design | design confidential

3. ECONOMIC TRANSFORMATION hp industrial design | design confidential

4. ECONOMIC TRANSFORMATION SHIFTING CURVES POPULATION WEALTH Typical class distribution in a well-developed society hp industrial design | design confidential Working class Upper class Middle class

5. ECONOMIC TRANSFORMATION SHIFTING CURVES POPULATION WEALTH Increased levels are now experienced in both working and upper classes, inverting the position of the middle class Consumer markets align accordingly to the modified class curve hp industrial design | design confidential New working class New upper class Middle class Value market Luxury market Mainstream market

6. ECONOMIC TRANSFORMATION SHIFTING CURVES Retail channels also conform to modified curve hp industrial design | design confidential Value market Luxury market Mainstream market

7. ECO FRIENDLY hp industrial design | design confidential

8. ECO FRIENDLY SOCIAL TRENDS Focusing on sustainability and a return to simplicity hp industrial design | design confidential

11. NEUTRAL ON COLOR hp industrial design | design confidential

14. DESIGN GOALS GOING SPACES Living spaces become smaller and more mobile, fluid hp industrial design | design confidential

15. CLASSIC FORMS MATERIAL RICH SMALL IS BIG EXPERIENCE MADE SIMPLE DESIGN GOALS hp industrial design | design confidential

16. DESIGN GOALS CLASSIC FORM hp industrial design | design confidential

17. DESIGN GOALS CLASSIC FORM Simple, iconic forms hp industrial design | design confidential

18. DESIGN GOALS CLASSIC FORM Simple, iconic forms hp industrial design | design confidential

19. DESIGN GOALS MATERIAL RICH hp industrial design | design confidential

20. Classic black and authentic metals DESIGN GOALS MATERIAL RICH hp industrial design | design confidential

21. Deep gloss finishes DESIGN GOALS MATERIAL RICH hp industrial design | design confidential

22. Deep gloss finishes and brushed metal surfaces DESIGN GOALS MATERIAL RICH hp industrial design | design confidential

23. DESIGN GOALS MATERIAL RICH IN COLOR Color personalization opportunities at the entry level hp industrial design | design confidential

24. DESIGN GOALS MATERIAL RICH IN COLOR Tinted anodized metals hp industrial design | design confidential

25. DESIGN GOALS SMALL IS BIG More mobile, more efficient hp industrial design | design confidential

26. DESIGN GOALS SMALL IS BIG hp industrial design | design confidential Small footprint and streamline design increase flexibility and efficiency in compact spaces

27. DESIGN GOALS EXPERIENCE MADE SIMPLE hp industrial design | design confidential

28. DESIGN GOALS EXPERIENCE MADE SIMPLE hp industrial design | design confidential Integration of Hardware and Software

29. DESIGN GOALS EXPERIENCE MADE SIMPLE Mi hp industrial design | design confidential

31. Thank You.