DITLDESIGN TALK The presentation of Yaya Chen on 2014.04.22

1. 設計的經緯
陳尹之 YAYA CHEN
2014.04.22

10. 設計=解決問題的辦法

12. 2008

14. 設計=⼯工程的藝術體現

15. TU Delft case

22. 設計=創造價值

24. 2011 The Vertical Village - Exhibition Products develop
2011 Taipei Extra-Ordinary Exhibition
2011 5 lab’s summer sport Exhibition

28. 2012 SUNPRIDE - Branding
2013 7-11 CITY CAFE - Product and Packaging

29. 2012 Taipei Design Thinking Workshop for Taipei City Government

30. 2013 Design Thinking & Linking Workshop for Taipei High School Principals
2013 Spring Color Workshop in NTU

33. 設計=商業溝通

36. Value Strategies for China

37. FUTURE IN-FLIGHT EXPERIENCE IN CHINA
VALUE STRATEGIES FOR CHINA
SD5401
Prof Tak LEE,Patrick CHAN
TEACHING TEAM
Daniel Feng, Jofil Angelo Agrupis,Yaya Chen
TEAM MEMBERS
FLYMILY is a product-service system that provides
a better family experience from pre-flight to
post-flight and addresses the in-flight needs of the
family by decreasing the burden and stress of the
parent while taking care of the child during flight by
helping meet their hopes for their child in safety,
well-being, happiness and creativity.
The aim of this project is to know the needs and
desires of passengers on board, to identify
occurring problems during in-flight, understand
their current lifestyle that is already working as
may have a supporting factor for our project, and
propose a solution that substantially meets the
needs and desires of our end users.
Convert the family unit into in-flight experience.
This project are providing a service system which
design for children in flight. And a business model
of how the service gets revenue.
Because of the one child policy since 1980,
every child has more recourses than ever
before. In addition, the budget flight ticket
fare affecting the market price to decrease.
We discover the opportunity of family taking
their only child on flight is increasing.
ONE-CHILD POLICY OF CHINA
TOUCHPOINTS
OF IN-FLIGHT FAMILY EXPERIENCE
FLEXIBLE PLATFORM TO ENHANCE COOPERATION
OPPORTUNITIES IN THE DIFFERENT FIELDS OF BUSINESS
KID’S MEAL BOX KID’S PILLOWKID’S BOTTLE KID’S PILLOWS
SERVICE SYSTEM DESIGN
PRODUCT DESIGN
RESEARCH ANALYSIS
PROJECT BRIEF
BUSINESS MODEL
Air-line
companies
kid
brand
education
industry
toy
industry
food
industry
BOOKING SYSTEM IN-FLIGHT SERVICE IDENTITY IN-FLIGHT KID SERVICES POST-FLIGHT SERVICE1 FAMILY TICKET PACKAGES2 3 4 5
USER SCENARIO

38. The OPUS Study
26 27
opus hong kong a mOnOgraph
ActualphotographofOPUSHONGKONGinMay2012

40. V

41. VII
Initial Design Sketches I
from Korean porcelain pottery, where the surface is curated
interior. The large lounge’s surface is covered with a thick
layer of cushion over a wooden base, acting as a place for
work or rest, placing along with a coffee table for the client to
enjoy her cigarettes or a glass of drink.

42. XVIII

43. XXIII
Floor Plan

44. XXIV
Design Drawings

45. XXV
Design Drawings

46. XXVII
Dimensions & Materials
Material:
Procelain
Color:
White with blue pattern
Finish:
High gloss lacquered

47. THE HONG KONG POLYTECHNIC UNIVERSITY
SD5407 - CAPSTONE RESEARCH
YAYA YIN CHIH CHEN | 13097656G
LINES OF HONG KONG

48. Project Proposal
The Hong Kong culture is reflected through the diversified design in buildings: both vertical and
horizontal. The centenary expansion by land reclamation and skyline provides a dramatic cityscape.
“The project is aiming for design an installation that is appearing both
virtually and in reality, in order to introduce the past, current and
future views of Hong Kong to travelers nowadays.”

49. Statement
2005 2014
Except taking photos of sceneries, what else can travelers experience
the city with their smart devices?
“One In Every 5 People In The World Own A Smartphone, One In Every 17 Own A Tablet.”
- Business Insider 2013 Dec.

50. Lines of Hong Kong

61. Thank you
yayaycchen.wordpress.com