This document discusses insights into categories, consumers, culture, and connections related to health and technology. It references Google discontinuing its Google Health service due to limited adoption among users. The main ideas are to use insights into these areas to develop new technology and ideas that can translate limited usage of health technologies into widespread adoption as part of people's daily health routines. All information and recommendations in the document remain the exclusive property of McCann Health Communications Japan.

1. 1
@ Health 2.0, Bangalore, February 2013

2. DIGITAL
LET’S
DO

3. TECHNOLOGY
IDEA

4. IDEA
TECHNOLOGY
INSIGHT

5. CATEGORY INSIGHTS
CONSUMER INSIGHTS
CULTURAL INSIGHTS
CONNECTION INSIGHTS

6. CATEGORY INSIGHTS
CONSUMER INSIGHTS
CULTURAL INSIGHTS
CONNECTION INSIGHTS

9. “There has been adoption among
certain groups of users like tech-savvy
patients and their caregivers, and
more recently fitness and wellness
enthusiasts. But we haven’t found a
way to translate that limited usage
into widespread adoption in the daily
health routines of millions of people.
That’s why we’ve made the difficult
decision to discontinue the Google
Health service.”
- From Google official blog

10. CATEGORY INSIGHTS
CONSUMER INSIGHTS
CULTURAL INSIGHTS
CONNECTION INSIGHTS

14. CATEGORY INSIGHTS
CONSUMER INSIGHTS
CULTURAL INSIGHTS
CONNECTION INSIGHTS

18. CATEGORY INSIGHTS
CONSUMER INSIGHTS
CULTURAL INSIGHTS
CONNECTION INSIGHTS

22. IDEA
TECHNOLOGY
INSIGHT

23. The intellectual property contained within this document remains the sole and exclusive property of McCann Health Communications Japan, a
division of McCann WorldGroup. This information is provided to the attendees on the undertaking that any recommendations, conclusions, advice or
strategies proposed or referred to herein shall not be implemented, adopted or actionable by the attendees and their respective agencies in the absence
of a sealed agreement between McCann Health Communications Japan and the attendees. Acceptance and perusal of this documentation is premised
upon the implied guarantee that such information shall not be copied, shared or otherwise dealt with in a manner inconsistent with the rights of
McCann Health Communications Japan as owner, without the express, advance and written authority of McCann Health Communications Japan.