11. * The Organic Adventurer is a person who is always
looking for the next mountain to climb. They like to share
these experiences with their families and friends. They
lead healthy lifestyles and like to do things like bike to
work. They are make healthy choices on the foods they
eat.
12.
13.
14. *Organic Adventurers like activities that
stimulate the mind and body. They like to be
challenged and feel that sports should help you
grow as an individual.
15.
16. *Organic adventurers are always
sharing their experiences through social
media like Twitter or Instagram. They
also make videos and blogs on their
experieinces
17.
18. *They choose functionality over
anything else. They are willing to buy
things at a premium as long as the item
is worth the purchase and they like to
deal with honest vendors.
21. *Know what you’re made of
speaks directly to our target. It
has a double meaning where it
challenges you to know what
you’re made of by testing
yourself daily. It also is a
declaration for Vita Coco that
they know what they are made
of. They are all natural and can
help Organic Adventurers
accomplish what they want in
a healthy way
40. *Organic Adventurers love stickers and
will put the sticker of a brand they are
loyal to on just about anything.
41.
42. *Vita Coco should sponsor local Farmer’s
Markets in the target areas.
Hinweis der Redaktion
So why are we hear today. Don’t say what are goals are.
Lighten screen
Give yourself more time to not say uhs and ums
Look at person talking or at judges. Get source on here
Icon drop shadow=darker
Reverb this and get rid of challenge. These guys are playful so we want to throw them a challenge
Coming out of brand essence. These fives words are what are going to (blank). “These are active and engaging words” once you introduce it, call them Organic Adventurers every time.
Gets clunky going from brand to target. “Where should we be?” Where are they and where should we be to reach them?
Make sure to bring out attrubtes
Sticking with Northwest. Say Portland Oregon
What is it? How we get people to participate? What happens?
We want to deploy tactics that are going to get their attention. Get rid of New York story.
Ponder on hashtag, if we are putting the hashtag on everything then it needs to be to the front of the creative, right after “once we are here”, connect it with target. That gives us leway to mention it before