The current economic conditions and changing health care marketplace require hospitals and health systems to think differently about their Web presence... Here\'s some ways of looking at solving the bigger problems.
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Leveraging The Internet To Achieve Business Ob
1. Leveraging the Internet to Achieve Business Objectives Drew Diskin, M.S. Director of E-Strategy & Web Services Johns Hopkins Medicine These slides are provided 'as is' and intended only for educational and informational purposes within your organization and can not be published or posted elsewhere without written permission.
23. What are your customers thinking about your brand when they are online? I need to find a doctor for my child. Or maybe just some tests... I think she is allergic to milk? Or maybe she has something wrong with her digestive system? I'm worried and my local hospital's Web site only seems interested in awards and baby photos!