Digital disruption is changing the PR industry and how agencies operate. Social media is now mainstream and dominates consumer attention, moving markets and reputational threats. Businesses are reorganizing in response to the impact of social media reaching their boardrooms. PR agencies are changing to focus more on multimedia, design, building products, customer care, data insights, and reacting to future trends like living services, the visual web, mining social data, and private messaging growth. The future of PR agencies requires new team structures and ways of working to address these digital disruptions and changes in the media landscape.