Building Audience and Engagement with Social Media - Maine Summer Camps
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We joined Maine Summer Camps' January Meeting to talk about emerging social media marketing trends for the summer camp industry, how these trends are affecting consumer shopping habits, and how to best leverage online tools for business growth and customer satisfaction. Book us for your next marketing meeting >> http://dreamlocal.com/seminar-request/
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Building Audience and Engagement with Social Media - Maine Summer Camps
- 1. Brought to you by: The Importance of Social Media Tom Tash, Marketing Strategist Dream Local Digital January 2015
- 2. About Me:
- 3. The Internet, and social media in par3cular, have RADICALLY CHANGED the way people consume informa3on and the way organiza3ons PROMOTE THEMSELVES.
- 4. The rules of marke3ng HAVE CHANGED.
- 5. Consider: WHERE do your current and future audiences FIND WHAT THEY NEED?
- 11. What does it take? Listening
- 12. 70% of people trust online reviews by strangers
- 13. 90% of people trust online reviews by people they know
- 14. The key is REPUTATION MANAGEMENT… And you need it now more than EVER!
- 15. What does it take? CONNECTING #hashtags, RT, Like, Favorite, Reply
- 16. The Key is to build ENGAGEMENT #notaonewaystreet
- 17. Going BEYOND LIKES takes CREATIVE CONTENT that CAPTURES people
- 26. CUSTOMER SERVICE is content
- 27. Your Customer’s Story IS CONTENT
- 29. Primary Channels for YOU & Audience • Facebook • Google+ • Instagram • Pinterest • YouTube Others to watch: • TwiFer • LinkedIn • Snapchat
- 30. Facebook now has more than 1.2 Billion ACTIVE users
- 31. Facebook: Sta]s]cs • More than 50% of ac3ve users log in EACH DAY • Average age of users is 38 and 200 friends • People spend over 700 BILLION MINUTES per month on Facebook • 2.7 BILLION POSTS are “liked” or commented on each day • 250 MILLION PHOTOS are shared each day • 1 BILLION video views each DAY • 1 MILLION BUSINESS PAGE “LIKES” are happening each day – and that is shared with all of their friends Source: Facebook
- 32. Successful Social Media Marke]ng • PROFESSIONALLY designed page • It’s NOT JUST ABOUT POSTS • You MUST have a PLAN. ThoughYul content strategy that incorporates the personal touch, sales and marke3ng, and outreach • LISTEN AND RESPOND, s3mulate conversa3on • Be a RESOURCE to people • Photos and videos get 60% more li[ • Tag / links, Hashtags • WOW your fans!
- 33. Don’t have 3me to establish a presence on SOCIAL MEDIA CHANNELS? Not sure where to start? Dream Local Digital can help.
- 34. Expert help to get you there • Social Media strategy development • Social media page design, management • Reputa3on Management • Blog development and content crea3on • …and more!
- 36. 97% of consumers search for local businesses online
- 37. How you rank in SEARCH is cri]cal • 90% of searchers stop on PAGE 1 • 75% stop a[er 5 lis]ngs
- 39. Want to ensure your business can be found locally and on search engines? Dream Local Digital can help.
- 40. EXPERT help to get you there • Search Engine Registra3on • SEO, keyword strategy • SEM and PPC campaigns • Google, Yahoo, Bing op3miza3on • …and more!
- 41. Impact of Mobile
- 42. Facebook now has over 725 million mobile users Do you have a usable mobile web site?
- 43. Need a MOBILE WEB SITE or have ques3ons about how mobile marke3ng should fit into your plans? Dream Local Digital can help.
- 46. Tom@dreamlocal.com www.dreamlocal.com www.facebook.com/dreamlocal 207-‐593-‐7665 FREE social media & search ranking audit for aFendees THANK YOU!