14. • Professional or Personal
• Your individual webpage
• Share information
• Photos/videos
• Status updates
• NEVER give your birthdate
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22. 60% of new twitter users drop
out after the first month
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23. Whether you’re a startup or an established
company, your customers are probably on Twitter
And whether you like it or not, they’re going to
complain and praise your company and products
on Twitter
Let that sink in a for a second: they’re going to
complain and praise your company and products
in a very public forum
How Your Company Can Build A Community on Twitter
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39. New Business
is
Interactive & Social
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40. Gary Larson (The Far Side) threatens Fans if they use his comics
Scott Adams encourages fans to show his comic strips on website and change the text
Who gets more exposure?
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42. Open Course Ware
• Tailor-made to each individual
• Content free to use and reuse, created by institutions and individuals
• Flexible delivery
• peer to peer learning
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43. Clicked on link + page asks
for subscription = close
page + go to another site.
Conclusion: Not good
business model
@JemimaKiss - Guardian Newspaper
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45. 70% of purchase decisions are based
on friend recommendations
in this case the social network
the network markets
Listen to and respond to the network
David Cushman
BrandoSocial.com
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