3. Web 2.0
moving from static webpages
to
dynamic shareable content &
social networking
characterised by facilitating
communication
HeidiAllen.id.au
4. The Big Myth :
Content is King
‘If my site has great content
it will be found’
Nope - you are one of a gazillion
sites with good content
HeidiAllen.id.au
5. Outbound marketing
Find customers through advertising
Expensive
no-one takes much notice
Inbound marketing
Customers find you
The next few years look more like this
HeidiAllen.id.au
7. That’s 400 million members
70% of whom are outside
the US HeidiAllen.id.au
8. Revenue for 2010 predicted to be
over $1B
http://www.insidefacebook.com/2010/02/01/facebooks-january-us-traffic-by-age-and-sex-growth-led-by-young-
women-grown-men-and-their-parents/ HeidiAllen.id.au
9. ‘The Professional version of
Facebook’
60 million members
11 Million members in Europe
200 countries
HeidiAllen.id.au
10. Wikipedia currently has over of 14m articles
85,000 contributors
have written nearly
1,000,000 posts
in 6 months
http://en.wikipedia.org/wiki/Wikipedia HeidiAllen.id.au
11. And creating a new website
is easier and cheaper
......... it’s ‘Free’
HeidiAllen.id.au
12. A day’s worth of content is
uploaded every minute
The first YouTube video?
Me at the zoo and shows one of the founders, Jawed Karim at
San Diego Zoo.
Uploaded on April 23, 2005 YouTube blog March 2010 HeidiAllen.id.au
14. 75m users, but only around 15m
are active
40% have never sent a single Tweet
80% have tweeted fewer than ten
times
http://themetricsystem.rjmetrics.com HeidiAllen.id.au
15. 60% of new twitter users drop
out after the first month
HeidiAllen.id.au
16. Yes yes
that’s all very impressive
I’m sure but
I’ve yet to meet the client
who found me through
tweeting
HeidiAllen.id.au
17. Google Juice
being found online
and Social Media go
hand in hand
HeidiAllen.id.au
18. ‘How is Social
Media being
used in Health
and Research?
HeidiAllen.id.au
50. on each of these sites different
groups of people can
read, comment, contact us
each site has links back to
BodyInMind.com.au
.....we are being found
not by everyone but by those for
whom we are relevant
Inbound marketing
HeidiAllen.id.au
51. So, to make a start
using
Social Media
Professionally.....
HeidiAllen.id.au
52. You might be aiming for this
Your
Website
HeidiAllen.id.au