Redefining Integration - The End of the Black Box

Redefining Integration: The End of the Black Box Glen Stoffel, Bluewolf Lou Fox, Bluewolf Jeff Kaplan, THINKstrategies Track: Large Enterprise Deployments

Bluewolf’s Experience = Your Success 2002 2003 2004 2005 Platinum Partner 1 st custom application development Executed Multi-National User Adoption Plan Program SFDC Innovation Brought To: 700+ Implementations 150+ Integration Projects 35,000+ Trained Users Salesforce.com Partner 2001 2000 1 st salesforce.com Enterprise Integration Tool Launched Adoption-to-Addiction 1 st Ajax engine co-developed w/ SFDC ESI – top on AppExchange 600 users trained in 36 hours Customer Success Guarantee ™ Instantaneous Integration 2006

End User Training Potential Value Realized Value Define Success Criteria Measure, Manage, Support Desired Outcome Customer Success Guarantee ™

Integration Patterns Opportunity-to-Order Product Inventory Sync Account Master Opportunity-to-Quote Account Master Opportunity-to-Order Opportunity-to-Quote Product Inventory Sync Integrating Departments backoffice staff Finance Fulfillment Services Operations

[object Object],The Corporate Standard Myth

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Evolution Toward Integration Efficiency Client Server years $,$$$+ days IaaS Integration as a Service $ weeks Enhanced Tools $$ months Introduction of SaaS API’s $$$ Faster . . . Better . . . Less $$$

Integration as a Service - IaaS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IaaS Subscribers ,[object Object],Business Services Financial Manufacturing Media/Internet Technology Telecom Healthcare/Pharma Retail/Services Non-Profit

David Hong Director, Sales Operations R2 Technologies Bill Doane Manager, Print Advertising Systems Jonathan Miller VP Sales & Marketing Systems Jeff Kaplan Managing Director Moderated By: Dow Jones / Wall Street Journal Standard & Poor’s Larry King Sales Director, New Markets LivePerson

Jeff Kaplan - THINKstrategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Panelist Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],INDUSTRY: Medical Devices EMPLOYEES: 150 GEOGRAPHY: Global INTEGRATION – BUSINESS PROCESS: Opportunity to Order, Account Master Sync, ERP >> CRM, etc.. # USERS: 86 INTEGRATION – Technology: Database with Proprietary Application, Application Integration, Custom Code NAME: David Hong Role/Title: Director of Sales Operations

Panelist Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],INDUSTRY: Media EMPLOYEES: 7500 GEOGRAPHY: Global INTEGRATION – BUSINESS PROCESS: Account Master Sync, Forecasting Actuals, Agency # USERS: 1000+ INTEGRATION – Oracle Data warehouse, custom AJAX forecasting application (sContol) NAME: Bill Doane Role/Title: Manager of Print Advertising Systems

Panelist Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],INDUSTRY: Financial services EMPLOYEES: 7500 GEOGRAPHY: Global INTEGRATION – BUSINESS PROCESS: Populate SFDC with internal sources of data; feed other systems downstream from CRM # USERS: 450 – Today 750 – Yr End INTEGRATION – Technology: Oracle, Tibco, Informatica, Trillium, custom java code NAME: Jonathan Miller Role/Title: VP, Sales & Marketing Systems

Panelist Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],INDUSTRY: Technology EMPLOYEES: 180 GEOGRAPHY: Global INTEGRATION – BUSINESS PROCESS: Pass vital chat information from our system into SF.com, to support sales and service interactions # USERS: 140 INTEGRATION – Technology: Leveraging ESI to fully integrate LivePerson’s Chat technology with SF.com for both service and sales NAME: Larry King Role/Title: Sr. Dir, New Markets

Integration as a Service - Scorecard ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Come Learn about Bluewolf’s IaaS offerings Booth 1010 and Relaxation Oasis www.bluewolfgroup.com 1.866.455.WOLF Text “bluewolf” to 66937 Right Now! ESI (Enterprise Salesforce Integration) DRE (Data Replication Engine)

Session Feedback Let us know how we’re doing! ,[object Object],[object Object],[object Object],[object Object],[object Object],Save time! Use your cell phone or mobile device to send Feedback via SMS/Text Messaging! Send a message to 26335 In the message body: Session 168, #### For example, “ Session 123, 5555 ” Session ID: 168 Session ID # Scores for 4 categories SMS Voting powered by:

Redefining Integration - The End of the Black Box

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Redefining Integration - The End of the Black Box