The document discusses implementing a lead distribution program using Salesforce Partner Relationship Management (PRM) software to optimize channel revenue and management. It provides an overview of common challenges with lead management, best practices identified from customer implementations, and case studies from Segway and Proofpoint on how they overcame issues by using Salesforce PRM to automate their partner lifecycles, increase visibility into leads and opportunities, and improve channel effectiveness. Customer panelists discuss their implementations and results in increasing partner engagement and sales.