1. How to Drive a Large Scale Global Deployment Phil Barker, SVP, Chief Adoption Officer Steve Schlabs, VP, Global Enterprise Accounts Sam Loveland, Director, Global Enterprise Accounts Track: Large Enterprise Deployments
7. What are your CRM business objectives? Source: Europe Gartner end user survey. N=344, October 2004 From “Predicts 2005: How CRM Will Help to Grow Revenue Again”, Jan. 7, 2005. 0 50 100 150 200 250 Other Reduce sales costs Increase profit margins opportunities Increase sales revenues Increase customer loyalty Increase customer retention Increase customer satisfaction Enhance cross/up-sell Acquire new customers Reduce service costs Increase profit per customer Revenue Enhancement Cost Reduction Number of Responses Customer Loyalty & Satisfaction