What's the key to unprecedented marketing success in an on-demand world? In this Google era, your prospects and customers get information, make decisions, and communicate in an entirely new way. Which means you need new ways to catch their eyes and their business. Don't get left behind! Attend this session to learn the secrets of marketing and differentiating your company in the 21st century.

1. 21st Century Marketing: It’s An On-Demand World Tien Tzuo, Chief Strategy Officer Salesforce.com October 9, 2006 Track: Marketing Executives

3. The New 21st Century Rules

4. What is On-Demand?

5. Answer: The Internet

8. My World Today Salesforce Credit Cards Blogs Open Table Blackberry My Yahoo / RSS Google NY Times Brokerage Banking

9. If it’s a World, what does that mean for us marketers?

10. Are You an On-Demand Company? The 60 Second Test

13. Offer a Free Trial

14. Invest in Search Marketing

15. Build Your In-House List

16. Develop a Telesales Channel OR

17. Build a Predictable Sales Model Web Traffic Capture % Leads Conversion % Opportunities Bookings Pipe to Close % X = Leads X = Opportunities X = Marketing Qualifiers Closers YOUR SALES MODEL

19. Create Packaging Flexibility $49,750 $29,150

20. Create Evangelists Source: Independent survey by Customer Sat in April 2005. Percentages for “Will continue to use” and “Would recommend to a friend” reflect respondents indicating “Definitely will” or “Probably will.” April 2005 Third-Party Customer Satisfaction Results Have already recommended to a colleague Would recommend to a colleague Will continue to use 77% 94% 93%

21. Create Communities

22. Build Your Brand

23. Product Design Makes a Difference

26. SESSIONS Become An Expert: Campaign Management & Website Integration Top Five Demand Generation Strategies Developing Integrated Marketing Reports and Dashboards Bridging the Sales and Marketing Divide Enhancing Your Marketing Organization with the AppExchange Getting the Most Hits: Search Engine Marketing Best Practices Open It, Read It, Buy It: Email Marketing with the AppExchange Hands-On with the AppExchange for Marketing Executives Building an Effective Community Strategy with On-Demand and Salesforce How Salesforce.com Uses Marketing

27. Are You an On-Demand Company?