Advertainment & branded Content brief presentation

2. Dreams becoming business
DREAMERS EUROPE is a consulting firm
dedicated to high-level synergistic research
on ideas for ADVERTAINMENT specially
conceived for TV, Film and Music Industry.
We have developed THE THINK TANK a group
dedicated to problem solving and research of
ADVERTAINMENT IDEAS creating
opportunities for new business and
communications projects for major brands.

3. Communication that pays for itself
ADVERTAINMENT emerge from a simple
premise: the audiences want content, they want
TV, they want music, they want films. They do
not want advertising, it seems like a necessary
evil and with the technological advances now
they are getting full control or what they watch,
hear, or see.
DREAMERS EUROPE is convinced that the
natural progress of brand communication will
be BRANDED CONTENT. Brands having great
entertainment ideas, brands creating, brands
connecting with their target audiences in a new
powerful way.

4. Brand as a creative force
The Brand creating content: Television, Films,
Music, Sports, Arts, Videogames and a wide
range of entertainment content.
DREAMERS EUROPE has developed a
consulting service to create compelling
ADVERTAINMENT IDEAS, helping Brands not
only to communicate but making money thru it.
The key for success in Advertainment is not
only having a great idea, but finding the WOW
FACTOR and integrating the brand or product
values in an intelligent and creative way.

5. Strategic Alliances
DREAMERS EUROPE has consolidated strategic
alliances with the leading worldwide
communication companies:
WPP Group
InterPublic Group
Media Planning
Creating in this way high-level synergies to develop
new business and communication strategies.

6. Trusting our dreams
Dreamers Europe develops creative concepts like:
• Advertainment: Showing and integrating Brand name
products in entertainment content like feature films,
TV shows or other and not perceived as advertising.
• Concept Placement: Integrating Brand values and
lifestyle product concepts into scripts, screenplays,
ideas, entertainment projects, etc.
• Global entertainment strategies: Plans or schemes
that allow different industries to work together in a
single project under the same advertainment
concept or Brand.
• New Media: Advertainment Strategies for new
platforms as Internet, 3G mobile entertainment,
Digital TV…

7. Collaboration between parties
BRANDS
Advertiser
Intellectual Property Rights, creative control
of advertainment media outlets, management
and licensing/franchise control.
PRODUCTION
Third parties
Production companies, TV Networks, Radio,
Franchisee, Mass Media, Management, New
Media, etc.
ADVERTAINMENT
Dreamers Europe
Advertainment consulting, Licensing
Strategies. Design and creative
development of branded content for
Television, Films, Music, Sports or
Arts.
.
Advertainment
IDEA

8. Source of Income (third parties)
LICENSINGFILM INDUSTRY
Film Production, Distributors, Movie theaters
FILM INDUSTRY
Film Production, Distributors, Movie theaters
TELEVISION/RADIO
National/ international, Digital, Networks
TELEVISION/RADIO
National/ international, Digital, Networks
ARTS
Museums, Public Institutions, Galleries
ARTS
Museums, Public Institutions, Galleries
NEW MEDIA
Internet companies, Mobile companies
NEW MEDIA
Internet companies, Mobile companies
MUSIC INDUSTRY
Record Companies, Distributors, Management
MUSIC INDUSTRY
Record Companies, Distributors, Management
SPORTS
Teams, athletes, events, Institutions
SPORTS
Teams, athletes, events, Institutions

9. Brand exposure
ADVERTAINMENT
 CONTENT  CREATIVE/PRODUCER
 MASS MEDIA  COMMUNICATION
• Screenplays, ideas/concepts
• Concept Placement
• Product Placement
• Target audiences
• “YOUR BRAND”
Entertainment
• Branded Content provider
• Press office
• Media coverage (News,
Interviews, etc)
• Marketing Buzz
• Awareness
• Programming/Broadcasting
• Media exposure
• Coverage and frequency
• Teasers, promos…

10. Some of our Advertainment ideas
ABRAZAME
TV show celebrating the
International Women Day
RETIRARTE
Advertainment project for Parque
del Retiro Madrid
ACTION! Brand Films
Branded shortfilms
ZooTV
TV CHANNEL for
Zoo de Madrid
CELEBRITY-DATE.COM
Internet Portal
THE COOLHUNTERS
Coolhunting team
VideoRocks!
Advertainment in music videos
casaRealmadrid
Theme Restaurants Franchise

11. Dreamers Europe SL.
“Dreams becoming business”
Alejandro Marcos
Chief Creative Officer
www.dreamers-europe.com
alex@dreamers-europe.com
Madrid Spain