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Writing online campaign plans

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Alan Rosenblatt
Alan Rosenblatt

This document provides an overview of the key components to include when writing an online campaign plan. It outlines sections to address such as goals, target audiences, actions, messages, channels, creative content, metrics of success, budget, and timeline. The plan should clearly define what the campaign aims to accomplish, who it aims to reach, how it will engage audiences and deliver its message through various online and offline channels, and how it will measure and ensure success.

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Writing Online Campaign Plans
Overview of a Campaign Plan, pt 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overview of a Campaign Plan, pt 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Campaign Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Actions and Channels ,[object Object],[object Object],[object Object],[object Object]
Message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative ,[object Object],[object Object],[object Object],[object Object]
Metrics of Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Budget and Timeline ,[object Object],[object Object]
Final Comments ,[object Object],[object Object],[object Object],[object Object]

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