Social Media: To Do or Not To do? (For Wycliffe)
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Session for Wycliffe Translators in Frankfurt - bringing together comms/fundraisers from a range of nationalities.
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Social Media: To Do or Not To do? (For Wycliffe)
- 1. SOCIAL MEDIA: TO DO OR NOT TO DO? Dr Bex Lewis @drbexl #EFAC14 Director, Digital Fingerprint Research Fellow in Social Media and Online Learning, CODEC Centre for Digital Theology, Durham University October 2014 for https://www.wycliffe.org http://www.slideshare.net/drbexl/social-media-to-do-or-not-to-do-for-wycliffe This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
- 3. Let’s “tweet” each other… “Let’s Tweet Each Other”
- 5. SOCIAL Media
- 6. Human Beings at machines, not “are machines” Image Source: Stockfresh
- 7. "If you want to build a presence in the social media platform, then you need to be present." - @unmarketing
- 8. A moral panic may be defined as an episode, often triggered by alarming media stories and reinforced by reactive laws and public policy, of exaggerated or misdirected public concern, anxiety, fear, or anger over a perceived threat to social order. http://www.ashgate.com/pdf/SamplePages/Ashgate-Research- Companion-to-Moral-Panics-Intro.pdf Image Credit: Stockfresh
- 11. Right back to Socrates… This discovery of yours will create forgetfulness in the learners' souls, because they will not use their memories; they will trust to the external written characters and not remember of themselves…you give your disciples not truth, but only the semblance of truth; they will be hearers of many things and will have learned nothing. (Phaedrus, Benjamin Jowett trans.) http://bigthink. com/learning-from- the-past/ socrates-wouldnt- trust-the- web-should- we-trust- him Image Credit: Wikipedia
- 12. http://en.wikipedia.org/wiki/File:Jwesleysitting.JPG John Wesley “I look upon the world as my parish.”
- 13. @drbexl
- 14. [If we are…] means by which God communicates and reveals himself through his Spirit, then our blog posts, status updates, tweets, artistic images, and online comments should be products of a life transformed by Christ and indwelled by his Spirit. As restored image bearers, our online presence and activity should image the Triune God. Byers, A. Theomedia (2013, 196)
- 15. What does this mean for us? A Disciple is one who, by following Jesus, grows in their faith in Christ and in so doing models and teaches Christians the precepts of the Bible, prayer, doctrine, relationship, Christian living, service, and worship, to name the main ones. http://www.discipleshiptools.org/pages.asp?pageid=65405 @bigbible #digidisciple
- 16. Carl Medearis Relax, enjoy your friends. Enjoy their company along with the company of Jesus. Point him out, freely, without fear or intimidation. You’re not responsible to sell him to them. You’re simply saying what you’ve seen. You're not the judge. You’re the witness.
- 17. Cris Rogers We need to spend time in his presence and then we will have something to say.
- 18. The Big Questions •Why •Where •When •What •Who •To achieve what? •How do the digital tools help achieve this?
- 19. WHY?
- 20. Image Credit: The Worship Cloud
- 21. http://churchsocmed.blogspot.co.uk/2012/06/christ-has-no-online-presence-but-yours.html Saint Teresa of Avila (adapted by Meredith Gould, 2010) Christ Has No Online Presence but Yours Christ has no online presence but yours, No blog, no Facebook page but yours, Yours are the tweets through which love touches this world, Yours are the posts through which the Gospel is shared, Yours are the updates through which hope is revealed. Christ has no online presence but yours, No blog, no Facebook page but yours.
- 22. Understand the Culture Image Credit: Bex Lewis, Morocco, 2014
- 25. We are not selling something to the world that will make more people like us, believe in our story, join our churches. We are trying to be something in the world that invites connection and compassion, encourages comfort and healing for those in need, and challenges those in power to use that power in the service of justice and love (Drescher, 2011, 127)
- 26. Who might read it? •God •Parents •‘The kids’ •The newspaper •Your worst enemy Image Credit: Stockfresh
- 27. H.A.L.T. If you are Hungry, Angry, Lonely or Tired, step away from the keyboard/keypad and deal with that issue first. http://redcatco.com/communication/stop-posting-social-media/ @BenjaminEllis
- 28. Think of the Consequences It seems obvious, but sometimes that anger isn’t apparent until we see the hurt reaction from our unintended victims, and by that point the damage is done, with the evidence there for all to see. And no, deleting the tweets later doesn’t help (hello Kanye West). At best you are going to end up looking a bit silly. http://redcatco.com/communication/stop-posting-social-media/ @BenjaminEllis
- 30. Image Credit: Purchased Stockfresh Social Media: More than the cherry on the cake!
- 31. WHERE?
- 35. 8 Essentials for Twitter Image Credit: Landingnet.co.uk
- 37. Train Tweets
- 38. 2: Followers
- 39. 3: Bio
- 43. RTs, MTs and HTs 4: RTs, MTs & HTs
- 44. 5: #Hashtags
- 45. http://bigbible.org.uk/2013/03/looking-for-an-opportunity-changingworship/ http://anglicanmemes.com/2013 /03/25/the-church-of-england-goes- to-hollywood-the-best-of-churchofenglandfilms/
- 46. 29/09/14: 13:58 6: Trending Topics
- 47. 7 : Verification
- 48. 8: It’s good for… • New connections via shared interests • Building your “brand” • Pre/During/Post Event Conversations • Breaking news • Asking questions • Sharing good resources • Sharing pithy statements/quotes • Being “polemical”
- 50. http://www.c4lpt.co.uk/blog/2014/06/07/social-media-2014-statistics-interactive-infographic/ 8 Essentials for Facebook
- 52. 2: Write on Walls
- 53. 3: Pages
- 56. 4: Groups
- 57. 5: Events
- 58. 6: The Like Button
- 60. How do you feel about these?
- 62. 8: Help!
- 63. 9 Thoughts for YouTube
- 64. http://www.jeffbullas.com/2013/02/11/the-facts-and-figures-on-youtube-in-2013-infographic 1: Search
- 65. YouTube: “How To Read the Bible”
- 68. 3: Everyday Tools http://www.youtube.com/watch?v=FpmM02IE6oI
- 69. 4: Sign Up Go to: http://www.youtube.com
- 70. https://www.youtube.com/upload 5: Upload https://support.google.com/youtube/topic/2888648?hl=en-GB
- 73. 7: Playlist
- 75. 8: Comment
- 76. 9: Simple ideas for Video •Think of the STORIES you have to tell, and how you might tell them – •Events: Before/After •Sermons: Quick Overviews/Responses •People & Their Lives • What can you “How To”?
- 77. 8 Thoughts re: Blogging
- 78. 1: Blog Characteristics • A reverse diary (most recent entry first) • A publically accessible personal journal • Reflections, comments and hyperlinks • Commentary/news on a particular subject • Text/Image/Links including media • Interactive, especially comments • Potentially informal tone
- 79. 2: Ideas for Content • “See what we’ve been up to” • Thoughts & Reflections •Reviews (Books, films, websites) etc. • Challenging ideas for debate • Interviews (Text, Audio, Video) • ‘Best Of ’ Content • ‘How-to’ Posts • 10 things you can… • Guest Posts
- 80. 3: Get Inspired…
- 84. 5: Think About •Who are you blogging for? •How often can you blog? •What style of blog will you use? •What content can you produce? •What do you want Google to find? •Who else can you bring on board?
- 85. https://wordpress.com 6: Wordpress http://www.slideshare.net/drbexl/2013-decblogging-with-word-press-for-digidisciple
- 87. http://youtu.be/8j-Iy8fP0Ek 8: Sermon vs Blog?
- 88. The Visual…
- 91. Image Sources, e.g. • FREE • http://www.flickr.com/creativecommons • http://www.sxc.hu • http://rgbstock.com • http://www.freebibleimages.org • PAID • http://theworshipcloud.com (Christian) • http://stockfresh.com/ • http://iStockPhoto.com • See: http://bigbible.org.uk/about/policies/image-policy/ for more
- 92. WHEN?
- 93. 1 : Hootsuite
- 96. 2: Buffer
- 99. WHAT?
- 100. Think about •Keywords •Humour •Vulnerability •Authenticity •Stories
- 102. Principles of Good Engagement •Be interesting •Be encouraging •Be active •Be helpful •Be authentic Image Credit: Stockfresh
- 103. WHO?
- 104. Your audience •Who are you interested in reaching/listeni ng to? • What ‘problems’ are you seeking to solve for them? Image Credit: Purchased Stockfresh
- 105. All devices: “responsive” design
- 107. Agree ‘a voice’
- 108. Don’t forget…
Hinweis der Redaktion
- 1.5 hours … (with lots of people working in a second language) Image credits = from Stockfresh or iStockphoto unless otherwise specified…
- PRE SESSION INTRO… … Hello, introduce self… (latest version of Twitter) - This book written to help fight against ‘moral panics’ – we’ve survived every other technological development … and we need to think what differences it makes to our lives … but not be over-awed by it all… Covers a lot of digital culture, designed to take the fear out of using it – seen as the biggest sticking point for most… so useful for all, but with particular focus on those aspects that affect kids Wondering how many of you are (confident) social media users? FB, Twitter, or what?
- 5 mins – what kind of things do people find in common in 60 seconds? Social Media – all about RELATIONSHIPS, so we are going to start by getting to know each other as if we are on Twitter … in some ways we are looking at the kind of issues that will arise, including some exercises that you could do with youth groups..
- What is social media? http://youtu.be/MpIOClX1jPE Best part of 4 mins, still the best video, even though it’s really old … discuss what makes feel?
- Commonality – finding a starting point & getting to know each other – essential building blocks of any evangelism, etc… with a strong focus on LISTENING! You’re looking to provide information, engage in dialogue, listen to your audience … build a community who will be interested in the other things that you do .. Expect that these next few days will take some time to digest … it can seem like a lot of information, but this is intended to challenge, enable strategy and move us forward.
- Importance of online/offline Always remember that there is a human being at the other end of the keyboard - each uniquely created by God… and as is noted by many communicators is not what you’ve said, but what others have ‘heard’ … not everyone receives the message that you send in the same way .. And one message definitely doesn’t fit all… we’re in the world of what is described as “the long tail”, where rather than being able to send out a mass message, we have to have more concern with individuals (which I always hope we as Christians do anyway, but…. ) – Google searches for ‘niches’ (small keywords/multiple entry points, etc.)
- Mention ‘incarnational;’… what VALUES do you want to stand for – the same as you’d think about what you stand for elsewhere… Who has x?
- The author has worked within the Christian digital sector for four years, and has seen the question change from “we’re so busy, why would we want to engage with that?”, to “we understand we need to do it, but don’t understand how”, leading to strong uptake for a Church of England course ‘Social Media for the Scared’. Anecdotal evidence supports Baym’s (2013: 1) findings that when new forms of communication are introduced, people either feel that personal relationships are under threat as communication becomes increasingly shallow, or excitement is felt as opportunities for newer and stronger connections is felt. Either way, our social connections are changing in a digital age. Particular fears noted related to digital engagement taking up hours of time, placing content into a space that is both ephemeral and permanent - and which may come back to haunt users, privacy concerns, tipping the work-life balance over, a loss of control over broadcast communications, and for some, a fear of being open about their faith in an increasingly secular society. Workshop delegates are reminded that content shareable in other media could also have been recorded and shared. The Methodist Church has commissioned research from CODEC into the areas of privacy, anonymity, ethics and live digital engagement whilst in a physical meeting: all topics that affect the daily lives of its members.
- (What many think…)
- Socrates – worried that writing would move away from memory (how much is hysterical hype? Does it matter – makes the point we need here…)
- We’re very geographically concerned, but accept global nature of sermons – often been given in a sense that there is a ‘group knowing’… how accept that anyone could be watching (and may be ex-members of congregation, but not necessarily)
- http://www.independent.co.uk/news/world/europe/pope-francis-takes-twitter-by-storm-in-the-first-papal-selfie-8792660.html These are two of the most powerful men in Christian circles … both actively engaging online. Justin Welby was originally ABCJustin, then wanted to become a ‘person’ rather than a ‘role’, although still needs care with ‘role’ .. Whatever position you are in. Don’t’ forget the SOCIAL in social media … about engaging rather than broadcasting (FOR MOST) thought argument for e.g. just not possible… Justin has previously apologised in tweets for not being able to engage personally with everyone … citing that he wouldn’t get the rest of his work complete, but that he appreciates all those who contact him (makes sense – going online doesn’t mean have to throw away ‘time wisdom’. The Pope doesn’t even make a pretence, as “he” simply follows himself in 8 different languages.
- Gould (2013, 11) would agree that “Social media has opened up yet another portal for seeing and being seen, for knowing and being known, for being in and belonging to community,” offering opportunities for enhancing what already exists, rather than replacing it with something completely new. Byers, theological consultant for The BIGBible Project (2013: 196), notes that if we ourselves are the means by which God communicates and reveals himself through his Spirit, then our blog posts, status updates, tweets, artistic images, and online comments should be products of a life transformed by Christ and indwelled by his Spirit. As restored image bearers, our online presence and activity should image the Triune God. At the core of this is the importance of a consistent message, embodying an unchanging God, as Byers (232) finishes “nothing would be more irrelevant to the world than a relevant church that is competent with digital media but inept with the media of God.” Vogt (2011: 15) agrees that each new technology offers new opportunities for mission (deeply tied to discipleship), but the basic message of Christianity remains the same.
- What does it mean to be a disciple…, in a world where it’s about pull, not push, media…
- Must of this on a personal level..
- Ensure that what we’re thinking about is not just about individual ‘brownie points’ but bigger/community pictures… (only need 2-3 mins here)
- Now, these may surprise you, as you may expect that I come in, tools first, and say “let’s do it all digitally”, but as it has been for many years, and will be for many more – we should start with the PROBLEM(S) that need solving, and then look at how the digital fits into the mix… not necexssarily going to tackle all these questions in order, but all important!
- Think about what you are trying to achieve… if achieving is “we’re having an experiment with social media”, that’s OK too… otherwise what is
- “Fish where the Fish Are”
- One to think about over dinner before we start looking at how some things are used…
- Understand the Culture… - What you’d expect from working missionally…
- Qualman – just over 3 mins (business focused, but worth thinking about…) – is what we’re doing ‘marketing’ … http://youtu.be/zxpa4dNVd3c
- In a world in which the church is not on many people’s radar – connecting with their friends is the most likely place to find out about the church… Organisations made up of the people inside them… this is not necessarily another job for the vicar, etc.. If I share something, my friends may see it – far more than if just the organisation does – so you are looking for things that people might want to share! (Push/Pull)
- Building relationships takes time, but church has never been about “bums on seats”, so much as about encouraging those who attend to live full lives of discipleship. Many of those who enjoy the digital spaces are skeptical about being ‘preached to’. We live in a world of “pull” rather than “push” media (show me why I will be interested, rather than tell me I should be interested), but as Elizabeth Drescher says: We are not selling something to the world that will make more people like us, believe in our story, join our churches. We are trying to be something in the world that invites connection and compassion, encourages comfort and healing for those in need, and challenges those in power to use that power in the service of justice and love (Drescher, 127).
- How might this affect what you do online?
- You may still post, but at least you will post with awareness that you may attract kickback, etc..
- This was kinda summed up at a recent conference…
- Needs to be built into everything that you do, not a last minute afterthought… http://stockfresh.com/image/3098998/chocolate-cake-with-fresh-berry
- Arrive here 35-40 minutes…
- You may have seen this in the form of ‘doughnuts’… (note re blogging – wordpress a popular platform, can use to share your sermons, etc…)
- Let’s look at one of the fastest growing tools out there… Lots of people have this response to Twitter, but it’s got a growing user base … a couple of years ago had about 100 million active users, now nearly 300 million… http://www.landingnet.co.uk/blog/the-truth-about-all-this-twitter-ing-twoddle/
- Tweets = 140 characters long…
- Ability to REPLY … (see here) What like about this – timeliness, friendliness, taking responsibility even though it was for a different company…
- “Twitter brings you closer to the things you are passionate about - and for millions of people across the globe that is faith.” http://news.sky.com/story/1022800/senior-bishops-to-tweet-christmas-sermons Easy to find people … if know who they are – the ‘search’ up the top … read their bio, and click ‘follow’ = easy to ‘unfollow’ afterwards... Don’t forget to ‘piggyback’
- You get 160 characters for this… Who is going to do this? When aka “how often” (twice a month = lost)? What content is worth sharing – each tweet doesn’t need to be a mini “War & Peace” but also let’s not have too many breakfast tweets… Manage expectations – Who, When, What Want to look at some a/cs out there – and hope get some inspiration too…
- This is the UK version of Wycliffe – what does it say to you?
- Couple of creative uses…
- Explain send one small message and cascades out .. Message gets bigger with each RT – I have 5k followers, someone with 30k RTs – they are saying message is worth listening to .. And all their audience may see it too…. Moderated Retweet (esp to make it shorter), and Hat-Tip … all about collaboration, acknowledging the source, etc… http://todaymade.com/blog/wp-content/uploads/2011/04/retweet-viral.png
- How many to use, how to create a new one, how to advertise them in church, etc. prospective pitfalls.. Keep it short, consistent, advertise it before the service, let people know about it (don’t try and take over an organic hashtag), make sure it makes sense and that it’s not already in use for something else… Go live online to see some in action… Join in if genuine – doesn’t have to be a new hashtag!
- More humourous – but makes such a nice change from “dour” impression of Christians – have to jump in relatively quickly..
- Show how to change to other areas, be aware of tailored trends, etc.
- Katy Perry, Justin Bieber, Barack Obama = top 3 accounts followed by others… (http://twittercounter.com/pages/100) Understanding a ‘verified’ person .. Doesn’t mean they not ‘real’ if don’t have one, but if they do, have been verified by Twitter…
- Don’t forget = it’s PUBLIC, PUBLIC!
- Can we go live to Twitter, emphasize how can be used organizationally (know who you want to reach, different ‘tone’)… re-emphasise LISTEN in order to know what to say .. If you can say it in a newsletter, you can pick out bits to tweet … all part of a bigger mix, none of these are to stand alone. . FB = core for friends = busy, still growing (maybe not of as much interest to some younger users as others are on there, but still a functional platform)
- Basics of all – FB strong on being a ‘personal account’ and doesn’t allow duplicate a/cs – may get away with it but if they decide – can shut both down…
- Note that little icon will also show you what privacy already posted posts are … can click on e.g. the globe, and reduce the privacy – but be aware that anyone can take a screenshot (same as could have taken a photocopy…)
- (trolling.comments)
- How much can we find out about people – how many people can we reach – not the hugest of numbers, but think compared to average congregation… is a bit of a game of numbers.. Show BC pages
- Understand - Open, Closed, Secret…
- Don’t assume this is an accurate idea of how many will actually turn up, etc…
- Tweets = 140 characters long… algorithms - engagement (visual, conversation, etc.)
- http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/ Use e.g. http://www.addthis.com
- Talk about Bryony’s dissertation – 3 main types identified – those who do ‘Godslots’ “job done”, those who seek to ‘be incarnational’ online, and those who work largely through social action…
- Tweets = 140 characters longNote that Facebook designed for College students so 18+, not surprising that less of the younger are on it (reports of them leaving in droves, but appear to be rejoining later) http://www.socialbakers.com/facebook-statistics/germany, 29 Sept 2014…
- Tweets = 140 characters long…
- YouTube = 2nd largest search engine … often for ‘how to….’ – how might we change what comes up at the top of the search rankings – bearing in mind just creating something won’t appear… so leverage the ‘brand’ Wycliffe already has to help people use the products that you produce… http://www.youtube.com/results?search_query=how+to+pray&oq=how+to+pray&gs_l=youtube.3...446.1821.0.1890.11.7.0.0.0.0.0.0..0.0...0.0...1ac.1.11.youtube.
- Let’s have a look, from the headlines, what seemed to be the kind of things that people wanted to share… (http://youtube-trends.blogspot.co.uk )
- 1:47 – what puts this kind of smile on a child’s face – and would you guess the brand before the end if you didn’t already know? Not necessarily ‘obvious’ = how do you intrigue and ‘draw people in’…
- Can be simply done on a smartphone… Not going to play… Based on Mark 4 – thoughts about ‘fishers of people’ … 1.5 mins (recorded straight from the iPad in 1 take) – range of voices in the sermon, not just the preacher… No need for BBC production values
- Follow the step-by-step instructions… (at bottom of this slide is a link to upload instructions … but see link in the box).
- Note – creation tools includes option for audio…
- The mean-space of YouTube…
- What sites have inspired them – some suggestions we can use if not others – think about what makes the different sites work? We’re going to spin through a few that might inspire you … then what do you think? Typical 7 of this, etc… old trick from newspapers, although is somewhat of a resistance to it.. Secular inspiration – what does the world love to read? http://www.buzzfeed.com http://www.huffingtonpost.co.uk/tech/ http://mashable.com http://www.reasonsmysoniscrying.com
- Look at Christian sites which have ‘known’ names, etc. http://bigbible.org.uk http://krishk.com http://richardlittledale.me.uk Nickbaines.co.uk
- What about those working on the ground – and particularly the humour of Beaker folk! http://clairemaxim1.wordpress.com http://pamsperambulation.wordpress.com http://cyber-coenobites.blogspot.co.uk/
- Note might find base of this useful… basic instructions for using WordPress…
- 7 min vid – not planning to show all! Worht a watch…
- Last 15 minutes… The importance of the visual – and tools such as Pinterest… https://www.facebook.com/bigbible
- Rich term - http://www.pinterest.com/search/pins/?q=youth%20work%20ideas
- Show the activity going on in church … Steve Fogg… has been shown to have some of the biggest interactivity – be aware ..
- Can add to legitimate image sources may use elsewhere…
- We have limited time/resources, so can’t be spending all our time online … here’s some tools to help…
- Timesaver… but don’t forget to check back in …
- Here’s my suggestions for a ‘daily workout’ – anticipated to take around 20 minutes a day… worth the investment – really has to look active to generate interest!
- Tweets = 140 characters long…
- Collecting stories without having to search…
- Use an RSS feeder or …
- What should you share?
- Exercise - Think about the keywords that you’ll focus on … (although we’ll come back to that tomorrow) then think about humour, vulnerability, authenticity, etc.
- https://vimeo.com/4155174
- … and don’t forget the cat.
- Are you listening to them, producing something for them, or for yourself, … e.g. Old Spice campaign – designed because they realised men weren’t buying it, but women buying it for their men to smell nice… so if you’re trying to get people into church, who are you seeking to reach?
- Exercise - Audience Exercise – ID Problems – are there any have an idea of where the digital might help? Then feed back in – will we have a flipboard … let’s hold onto some of those, and start to think about what digital tools might help solve them… How might deal with any trolls?
- Importance of understanding ‘on the move’ – make it easy for people to access your information…
- 2 mins… (Could see also - http://youtu.be/TPmb7xHCLO0) - charity, but we can learn a lot from business…
- If you are working for an organisation – e.g. a church – ensure that people can feel ‘free’ to go ahead and represent you …agreed your organisational values… (e.g. fruits of the spirit online) Exercise – Think about what those ‘voices’ are – work in 2-3s.
- Social Media shouldn’t be an add-on, but should be considered in everything else that you’re doing… put links to the pages/Twitter name, etc. in church notice sheets, and publicity, etc…
- Questions?