Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Social Media for the Scared for @C_of_E
1. SOCIAL MEDIA
FOR THE
SCARED
Dr Bex Lewis, Digital Fingerprint
URL: http://www.slideshare.net/drbexl/social-media-for-
the-scared-for-cofe
May 2014 for: http://www.churchcommstraining.org
This work is licensed under a Creative Commons
Attribution-NonCommercial-ShareAlike 4.0
International
15. The Church Front Door?
For many churchgoing is no longer the
‘cultural norm’. People don’t actively ignore
the church: they don’t even think about it.
Matthew 5:13-16 calls us to be salt and
light in the world, and for thousands in the
‘digital age’, that world includes social
networks such Twitter, Facebook, YouTube
and Pinterest. With literally billions in the
digital spaces, the online social spaces
presented by churches need to be
appealing, welcoming, and not look like
they are just an afterthought: they are now
effectively the ‘front door’ to your
church for digital users, and you ignore
those spaces at your peril.
http://www.churchgrowthrd.org.uk/blog/churchgrowth/growing_churches_in_the_digital_age Image Credit: Sxc.hu
16. We are not selling something to the world that will
make more people like us, believe in our story, join
our churches. We are trying to be something in the
world that invites connection and compassion,
encourages comfort and healing for those in need,
and challenges those in power to use that power in
the service of justice and love
(Drescher, 2011, 127)
23. WHY IS THERE SO MUCH FEAR?
Image Source: RGBStock
24. An incredible new
technology enables the
transmission of text on a
worldwide basis. It rapidly
reduces production and
distribution costs and for the
first time allows large
numbers of people to access
text and pictures in their
own homes.
25.
26.
27. “Furedi suggests that moral panics have
a tendency to occur ‘at times when
society has not been able to adapt to
dramatic changes’ and when such
change leads those concerned to
express fear over what they see as a
loss of control.”
http://www.aber.ac.uk/media/Students/lcs9603.html
Image Credit: Stockfresh
31. Love thy neighbour?
What does it mean to ‘love your neighbour’ in a world
in which a ‘friend’ might as easily be the kid from down
the street you grew up with as a woman in Botswana
whom you’ve never seen in person and only know in
the context of Facebook status updates, photos, and
notes? … How can we negotiate spiritual interaction in
these contexts without losing sight of basic elements of
Christian faith expressed in traditional embodied and
geographically located practices of prayer, worship, and
compassion towards others?
Tweet if You Heart Jesus, 2011, p.xiv
41. What’s it good for?
• New connections via shared interests
• Building your “brand”
• Pre/During/Post Event Conversations
• Breaking news
• Asking questions
• Share good resources
• Sharing pithy statements/quotes
• Being “polemical”
45. Twitter Spokesperson:
“Twitter brings you
closer to the things
you are passionate
about - and for millions
of people across the
globe that is faith.”
http://news.sky.com/story/1022800/senior-bishops-to-tweet-
christmas-sermons
65. Tweeting in Church?
• Good Thing?
• Bad Thing?
• Why might/might
not people tweet
in church?
• What might
encourage more
‘engagement’?
Image Credit: Purchased Stockfresh
71. What can you do on Facebook?
• Find friends
• Post status updates
• Leave public messages on the ‘wall’
• Post & Tag people in photos
• Comment on others photos
• Send private ‘messages’
• Join Groups, Like Pages
• Link to other social media
72.
73. Facebook functions in ministry?
• Encourage Community
• Whole (life) Church
• Groups (e.g. 20s30s)
• Give others insights into ‘church life’
e.g. photo sharing
• Offer pastoral care
• *Youth: PM’s, CC parents/another
leader in
• Advertise Events
89. Blog Characteristics?
• A reverse diary (most recent entry first)
• A publically accessible personal journal
• Reflections, comments and hyperlinks
• Commentary/news on a particular
subject
• Text/Image/Links including media
• Interactive, especially comments
• Potentially informal tone
90. Ideas for Content?
• “See what we’ve been up to”
• Thoughts & Reflections
• Reviews (Books, films, websites) etc)
• Challenging ideas for debate
• Interviews (Text, Audio, Video)
• ‘Best Of’ Content
• ‘How-to’ Posts
• 10 things you can…
• Guest Posts
Image credit: RGBStock
94. Think About
• Who are you blogging for?
• How often can you blog?
• What style of blog will you use?
• What content can you produce?
• What do you want Google to find?
• Who else can you bring on board?
99. Simple ideas for Video:
• Think of the STORIES you have to tell,
and how you might tell them –
• Events: Before/After
• Sermons: Quick Overviews/Responses
• People & Their Lives
• What can you “How To”?
• Engage with other’s videos:
• Comment (no flaming)
• Blog about them
• Add to favourites/playlist
110. • We also saw that, contrary to popular wisdom about
what goes viral, neither “difficult” subjects nor
fact-filled presentations scare people off. Nearly
20% of the people who watched a deep dive into
American health care policy thought it was worth
passing along to their friends. A powerful historical
video of a teacher giving her young students a
firsthand lesson in bigotry was viewed more than 3
million times. And four of the posts in the top 100
were about the important (but thoroughly unsexy)
topic of income inequality.
138. “Call to Action”
• Don’t make it too
complicated to participate
• Define an (easy) action
• Define the (simple)
benefit(s)
• Give a (short) time frame
Image Credit: Purchased Stockfresh
139. Principles of Good Engagement
•Be interesting
•Be encouraging
•Be active
•Be helpful
•Be authentic
Image Credit: Stockfresh
141. DISCUSS: Your audience
• Turn to person
next to you.
• Who are you
interested in
reaching/listening
to?
• What ‘problems’
are you seeking to
solve for them?
Image Credit: Purchased Stockfresh
149. http://www.methodist.org.uk/ministers-and-office-
holders/technology-and-church/social-media-guidelines
• The principles applied to this are:
• Be credible. Be accurate, fair, thorough and transparent.
• Be consistent. Encourage constructive criticism and
deliberation.
• Be cordial, honest and professional at all times. Be responsive.
When you gain insight, share it where appropriate.
• Be integrated. Wherever possible, align online participation
with other communications.
• Be a good representative of the Methodist Church. Remember
that you are an ambassador for Christ, the Church and your
part of it. Disclose your position as a member or officer of the
Church, making it clear when speaking personally. Let
Galatians 5:22-26 guide your behaviour.
• Be respectful: respect confidentiality. Respect the views of
others even where you disagree.
150. Bath & Wells Diocese 9 Twitter Rules
• Don't rush in
• Remember tweets are transient yet permanent
• Be a good ambassador for the Church
• Don't hide behind anonymity
• Be aware of public/private life boundaries
• Maintain a professional distance
• Stay within the law
• Respect confidentiality
• Be mindful of your own security
http://www.bbc.co.uk/news/technology-25848873