2. CONTENTS
1. THE RADIOZU BRAND
2. THE ZU AUDIENCE
3. ZU ADVERTISING KIT
4. OTHER PROJECTS
5. CONTACT
RADIOZU.RO – MEDIA KIT 2
3. RADIO ZU - ON AIR
RADIO ZU IT’S LIKE ME! RADIO ZU IT’S LIKE YOU!
• No 1 radio station for the fourth time in a row since launch
• Our target is made by people aged between 15 and 40 years old,
interactive persons type
• The most happy, dynamic, playful and interaction-based radio station
in Romania
• We believe in HAPPINESS and OPTIMISM and we underline these
characteristics in each and every campaign we create
Our listeners make us EVERY DAY!
RADIOZU.RO – MEDIA KIT
4. RADIOZU.RO - ONLINE
• PART OF THE TOP 10 ENTERTAINMENT WEBSITES [SATI]
• 475 858 UNIQUE USERS / 3 891 304 PAGE IMPRESSIONS per month [SATI] Martie 2011
RADIOZU.RO – MEDIA KIT 4
5. RADIOZU.RO - AUDIENCE
GENDER
AGE GROUPS
Female, Male,
49.2% 50.8% 45-54,
55-64,
5.9% 14-24,
10.4% 38.5%
25-44,
18.5%
EDUCATION
25-34,
Primary, 26.7%
University
29.1%
36.4%
High
School,
34.5%
RADIOZU.RO – MEDIA KIT sursa: Sati 5
6. RADIOZU.RO ADVERTISING KIT
1. BANNERS
(standard, impact, non-standard)
2. SOCIAL MEDIA
3. CONTESTS
4. CROSS MEDIA
(on air + online)
5. MONTHLY CALENDAR
6. PRODUCT LAUNCH
7. NEWSLETTER
RADIOZU.RO – MEDIA KIT 6
11. NON STANDARD BANNERS
BRANDING, HALF PAGE, OVERLAYER
STAMP BANNER
[300x100 px]
• Excellent value/visibility
RADIOZU.RO – MEDIA KIT 11
12. SOCIAL MEDIA - FACEBOOK
USER INTERACTION, ENGAGEMENT, FEEDBACK
FACEBOOK.COM/RADIOZU
• 238,930 fans
•User engagement
• Excellent interactivity on contests /
polls / interaction
• Can be used as support for
traditional campaigns
OR
• Can be used as a separate
channel: custom apps/pages/tabs
can be developed upon request
• Contest responses average 150-
300 user interactions, with a high
value of 600+ answers
(told you that our users are
RADIOZU.RO – MEDIA KIT interacting with brands, right? 12 )
13. CONTESTS
USER INTERACTION, ENGAGEMENT, FEEDBACK
RADIOZU.RO
• Dedicated page on Radiozu.ro + audio advertising on LIVE stream +
Facebook page periodic updates + ON AIR advertising + online +
advertising support on Q2M Network (top websites: Realitatea.net,
Money.ro, Manager,sapteseri.ro, 24fun.ro... etc) RADIO ZU (ON AIR)
+
• User engagement
RADIO ZU (STREAM)
• Excellent interactivity on contests / polls / interaction +
FACEBOOK
• Can be used as support for traditional campaigns
OR
+
• Can be used as a separate channel: custom apps/pages/tabs can be
developed on FACEBOOK upon request
RADIOZU.RO – MEDIA KIT 13
14. If you are:
PRODUCT LAUNCH • An ARTIST trying to launch the
next “Boehmian Rhapsody” hit
ARTISTS, BANDS, LABELS song and sky rocket you record
sales…
• Homepage Takeover (all banners on the homepage
with the artist/product) • A BAND working hard to get to
NO 1 and join METALLICA in the
hall of fame…
• Pre-roll on audio stream of Radio ZU with product
advertisement / audio jingle
• A LABEL COMPANY that wants
to make sure your artists will boost
• Radio exposure – advertising “on the waves” their new albums sales asap…
• Facebook updates / contests – user interaction • A COMPANY launching new
product or rebranding your best
seller…
• Network advertising (banners on top websites) TRY OUR
ZU PRODUCT LAUNCH
PACKAGE!
RADIOZU.RO – MEDIA KIT 14
15. CONTACT US
( WE’LL BE HAPPY TO TALK TO YOU :D )
sales@q2m.net
RADIOZU.RO – MEDIA KIT 15